In order to define our strategy, we started by analyzing our target market and competitors.

We then followed a plan integrated with the following elements:

Marketing & Design

• We first identified the top competitors within the niche, focusing on sunflower seeds that have a similar value proposition to Chinook Seedery.
• Our research also discovered that there was strong seasonality tied to Baseball season.
• We used the aforementioned data, to create our A+ Content, Infographics and Copywriting. We made heavy references to sports through our imagery and copy to drive sales, improve BSR and keyword ranking.
• Our copy and images were also focused on their flavors and our SEO leaned heavily on relevant keywords.This provided better conversion and lead us to new, highly pertinent keywords.
• We also update our designs periodically.

New Product Launches

• We’ve worked to expand the product offerings by including package quantity options, virtual bundles including top flavor combinations. 
• Each launch goes through a step-by-step process that is a combination of design, parentage, and SEO tailored to take advantage of Amazon’s algorithm and maximize sales at launch. 

Advertisement & PPC

• We created campaigns with the main keywords, competitors, category, video and defensive targeting of our main competitors and our products to avoid customers window shopping in other listings.
• We optimize the campaigns accordingly to make sure the account makes the best use of the ad spend.

Conversion Rate

• After our first round of optimizations, we’ve continuously A/B tested titles, images, A+ content and bullets to build the best possible Product Detail Page.
• After showing success with SEO & design highlighting the different flavors, we created video ads focused on flavors as well.
• As a consumable, there is a high potential for repeat purchases so we do our best to drive subscriptions through seller-funded discounts on Subscribe & Save and enroll new ASINs into S&S as soon as they go live.