Full Service Amazon Agency vs. Teikametrics
Amazon PPC: AI vs. Human Touch
Sellers juggle listing optimization, ad spend, and Amazon’s constant changes—handling it alone can be overwhelming. Many turn to outside help: full-service agencies for hands-on support or AI-driven platforms for automation. Both offer unique strengths, but only one might be right for you. Let’s compare the benefits so you can decide if a full-service agency or AI-powered solution is best for your growth.
My Amazon Guy vs Teikametrics
Web Presence and Online Authority
Website Authority and Trust
Domain Rating shows how much search engines trust a website’s content. By February 2026, the data shows a clear gap between these two brands. My Amazon Guy holds an Ahrefs Domain Rating of 67, outperforming Teikametrics at 63 as of February 2026. This gap proves our team has superior expertise in SEO and content authority to help your brand outrank the competition.
My Amazon Guy holds a 4.5-star Trustpilot rating with 449 reviews, signaling deep market trust and consistent results for hundreds of brands. In contrast, Teikametrics maintains a 3.9-star rating with only 54 reviews, showing a significant gap in both customer satisfaction and proven experience at scale.
Customer reviews provide the social proof needed to trust that a company can deliver on its promises. A high volume of positive ratings shows that an agency consistently solves complex problems for real sellers over a long period.
Organic Traffic and Content Strategy
Visible search traffic proves an agency can walk the walk when it comes to Amazon growth. As of February 2026, My Amazon Guy draws over 20,000 monthly organic visitors, while Teikametrics trails far behind with around 2,000.
My Amazon Guy generates 21.5k organic visits monthly with a traffic value of $69.1k, proving our content holds massive authority in the Amazon space. In contrast, Teikametrics sees only 2.1k visits valued at $8.1k, which shows a significant gap in the market trust and search visibility we can leverage for your brand
My Amazon Guy generates ten times the organic traffic of Teikametrics by providing thousands of free educational resources for sellers. Ranking first for “Amazon agency” proves our SEO strategies work effectively for our own brand and for our clients.
My Amazon Guy vs Teikametrics
Getting Started
How to Sign Up for My Amazon Guy Services
Our full-service Amazon agency offers three options to get started:
- Grow Your Amazon Sales – Fill out a brief form with your name, email address, how you’d like us to help, your monthly revenue, and the link to your Amazon listing.
- Solve an Amazon Problem – Share your details, including your email address, name, phone number, and a description of your Amazon business issue, along with your listing link.
- Request a Free Listing Audit – Provide your name, email address, phone number, and Amazon ASIN link, allowing our team to identify areas for improvement on your listing.
How to Sign Up for Teikametrics Services
There are two ways to get started with Teikametrics:
- Request a Demo – Fill out the demo form with your first name, last name, business email, company name, region, and business type (e.g., new seller, marketplace-only seller, SMB brand, or agency). You’ll also provide details like ad spend, total annual sales, your intended use for AI marketplace optimization, and your primary e-commerce website.
- Sign Up Risk-Free – Experience Teikametrics Flywheel 2.0 with a one-month free trial. Simply enter your email address, name, and password to get started. You can cancel at any time, making it a low-risk opportunity to enhance your advertising strategy.
My Amazon Guy vs Teikametrics
Products and Services
My Amazon Guy Amazon Agency
My Amazon Guy provides comprehensive solutions tailored to Amazon sellers’ needs, covering advertising management and full account services for optimized growth and operational success. Here’s a breakdown of the key services offered to 1P and 3P sellers and brand owners.
Amazon Advertising Agency Services:
- Amazon PPC Management – We optimize bids and keywords to lower ACOS and increase your total sales.
- Amazon DSP Advertising – Use Amazon’s first-party data to reach shoppers on and off Amazon with video, audio, and display ads.
- DSP Retargeting – Bring back customers who viewed your products but did not buy, or target shoppers looking at your competitors.
Full Service Amazon Agency Services:
- 4-Phase SEO Plan – We boost your search rankings within 90 days by optimizing titles, bullets, and backend search terms.
- Creative Design – We create CTR-optimized images, A+ Content, and Brand Stores that turn browsers into buyers.
- Merchandising – Perfects product listings by optimizing catalog attributes, titles, and descriptions to enhance appeal and accuracy.
- Catalog Troubleshooting – Identifies and resolves catalog-related issues that can hinder product visibility or performance.
- Reporting and Monitoring – Tracks updates and account performance continuously to identify and apply improvements proactively.
- Platform Management – Handles the entire Amazon selling experience, from setup to ongoing management.
- Audit – Conducts in-depth listing reviews to pinpoint opportunities for performance enhancement.
- Shipping Plans and Inventory Management – Manages FBA inventory and IPI strategies to avoid stockouts and maintain efficient stock levels.
- Copywriting – Crafts engaging, SEO-focused copy to ensure products stand out in search and compel customers to purchase.
Omnichannel Ecommerce Growth
We help you build a resilient brand outside of Amazon to increase your margins and own your customer data.
- Ecommerce Store Management – We build and manage your Shopify or WooCommerce site to create a reliable sales channel off Amazon.
- Website SEO and Backlinks – Our team improves your site’s ranking with expert keyword research and backlink building strategies.
- Email and SMS Marketing – We use Klaviyo to set up automated flows that drive repeat purchases and increase customer lifetime value.
- Google and Meta Ads – Reach new customers through targeted campaigns on search engines and social media platforms.
Additional Amazon Support
- Data Backup for Ads and Catalog – Backs up ad and catalog data for secure performance analysis and easy rollback.
- Case Log Management – Manages seller support cases to resolve issues swiftly and accurately.
- Bi-Weekly Client Calls – Regularly scheduled check-ins ensure ongoing communication and support.
- Proactive Restock Recommendations – Helps avoid stockouts with data-driven restock insights.
- Seller Central Support -Provides assistance across various Seller Central functions, from reporting to suppressions monitoring.
How My Amazon Guy Transformed Brands with 200% Growth – Client Testimonials
Secrets of Successful Brand Management at My Amazon Guy!
Teikametrics
Teikametrics provides an AI software platform called Artificial Retail Intelligence (ARI) to help sellers manage multiple marketplaces. Their tools focus on automating tasks for Amazon, Walmart, and TikTok Shop.
- Automated Software Solutions -Teikametrics uses Gen AI to update product listings and improve how they show up in search results. The platform also offers automated bidding tools for advertising campaigns to help sellers find more profit.
- Profit-Based Advertising – The software optimizes full-funnel ad campaigns to grow margins across Amazon, Walmart, and TikTok. It uses AI to allocate spend where it identifies the highest potential for profit rather than just revenue.
- Data and Inventory Tools – Their software creates reporting dashboards that combine performance data from all your selling channels in one place. It also includes demand forecasting to help you align your ad spend with your current inventory levels.
- Service Tiers for Different Sellers – Sellers can choose ARI Essentials for simple automation or ARI Advanced for scaling across multiple channels. For large brands, they offer a managed service option that pairs their AI technology with human experts.
Pillars of Amazon Success
My Amazon Guy manages your brand through four core pillars: Advertising, SEO, Design, and Catalog Management. We handle everything from fixing suppressed listings to building high-converting Brand Stores.
Expert Human Management
Unlike automated software, we provide a dedicated team of experts who work directly on your account every day. You get real human eyes on your business to solve complex problems that AI tools often miss.
Products and Services Comparison Summary
| Service Category | My Amazon Guy | Teikametrics |
|---|---|---|
|
Advertising |
Managed PPC, Amazon DSP, and retargeting handled by experts |
AI ad optimization |
|
Search Engine Optimization |
4-phase SEO plan including copywriting and keyword research |
Gen AI tools to update and enhance product listings |
|
Catalog & Operations |
Full troubleshooting, case logs, and FBA shipping plan management |
Data-driven inventory forecasting and demand alignment |
|
Creative & Design |
Custom CTR-optimized images, A+ Content, and Brand Stores |
Not offered; focus is on data and automated listing text |
|
Omnichannel Support |
Management of Walmart/Shopify/ecommerce stores, Google/Meta Ads, and Email |
AI support for Amazon, Walmart, and TikTok Shop |
|
Data & Reporting |
Bi-weekly client calls and performance monitoring by specialists |
AI data dashboards |
My Amazon Guy vs Teikametrics
CTR and Creative Strategies
How My Amazon Guy Addresses CTR and Creative Strategies
At My Amazon Guy, our team of Ads Specialists collaborates to develop and implement a wide range of creative advertising strategies, ensuring that we take innovative and effective approaches to enhance performance.
We utilize insights from Search Query Performance and the ICAP Funnel to refine our campaigns, focusing on improving click-through rates (CTR) and maximizing the effectiveness of our ads. By leveraging our combined expertise and strategic approaches, we optimize your PPC campaigns for higher CTR and improved sales growth.
CTR and Creative Strategies: Key Elements for Success
While automation tools can simplify various aspects of Amazon PPC advertising, they often overlook critical components like CTR and creative optimization. Here’s how we address these challenges:
Human Intuition
Creating engaging ad copy and visually appealing creatives requires a personal touch. Our team understands the nuances of language and design, ensuring that our ads resonate with customers.Contextual Understanding
We recognize that CTR is influenced by search terms, customer intent, and current trends. Our approach involves analyzing these contextual factors to enhance ad relevance and performance.Continuous Optimization
Effective CTR and creative optimization necessitate ongoing monitoring and adjustments. We remain agile, adapting quickly to changing market conditions and customer preferences to maintain optimal campaign performance.
Why CTR Matters in Amazon Advertising
CTR is a vital metric for evaluating the effectiveness of your Amazon ads. It represents the percentage of shoppers who click your ad after seeing it, calculated by dividing the total clicks by total impressions.
With Amazon’s average CTR at 0.34%, aiming for at least this benchmark can enhance your visibility and sales potential. A low CTR often indicates that your ad isn’t appealing to potential buyers, signaling a need for optimization.
Key factors affecting your CTR include the following:
- Main image quality
- Title clarity
- Number of reviews
- Average review score
- Fulfillment method (FBA vs. FBM)
- Competitive pricing
Improving your CTR is essential not just for attracting clicks, but for driving conversions and growing your Amazon business. Check out our article on how to create ad-ready listings.
Key takeaways:
- CTR Boosts Visibility and Traffic – Higher CTR increases ad clicks, driving more traffic and improving engagement while lowering ACoS.
- CTR Optimizes Ad Performance – Effective CTR strategies, including better product presentation and targeted keywords, attract more customers and enhance growth.
How Teikametrics Addresses CTR and Creative Strategies
It focuses mainly on AI optimizations and does not consider the creative elements that can boost CTR and PPC efficiency.
My Amazon Guy vs Teikametrics
Pricing
Amazon Agency
When choosing a PPC agency, understanding the available pricing models can help you find the right fit for your business needs. Here are the most common options.
Ad Spend Percentage
- Overview: The agency charges a percentage of your monthly ad spend, typically between 15% and 30%. This percentage may decrease as your ad spend increases.
- Best For: Businesses with variable budgets and growing sellers seeking performance incentives.
Flat Fee
- Overview: A fixed monthly payment for PPC management, offering predictable budgeting without hidden charges.
- Best For: Businesses with stable ad budgets and medium to large sellers who can justify the cost.
Performance-Based Pricing
- Overview: Payment is tied to the results achieved, such as leads or conversions, motivating agencies to deliver high-quality outcomes.
- Best For: Performance-driven businesses that prioritize measurable results.
Project-Based Pricing
- Overview: A one-time fee for managing specific PPC projects or campaigns, suitable for short-term goals.
- Best For: Businesses with defined objectives needing one-time setup or clear cost structures.
Hourly Rate
- Overview: Charges based on the hours spent managing your campaigns, offering transparent billing.
- Best For: Sellers with small or specific projects and businesses seeking flexible budget options.
Teikametrics
Teikametrics offers tiered pricing based on monthly ad spend and the level of service required. Their plans focus on scaling with their ARI software platform.
Essentials Plan
- This plan is for emerging sellers with up to $10,000 in monthly ad spend. It includes the ARI strategic suite for ads, catalog, and inventory.
- Annual Billing – $149 per month
- Monthly Billing – $179 per month
Advanced Plan
- This tier is designed for growing brands with more than $10,000 in monthly ad spend. It adds advanced channels like Amazon DSP and the Amazon Marketing Cloud (AMC).
- Annual Billing – $1,199 per month plus 3% of ad spend over $10,000
- Monthly Billing – $1,430 per month plus 3% of ad spend over $10,000
Enterprise Plan
- This plan is for retail leaders with over $100,000 in monthly ad spend. It includes customizable dashboards and full managed services.
- Pricing – Custom pricing plus 3% of ad spend over $10,000
My Amazon Guy vs Teikametrics
Key Considerations and Recommendations
When deciding between AI automation with Teikametrics and the human touch offered by My Amazon Guy, consider the following key aspects:
My Amazon Guy'
1. Proven Results
Many clients report impressive gains in revenue and ROAS within a short timeframe. The dedicated brand managers are noted for being transparent about their capabilities and responsive to client inquiries.
2. Exceptional Support and Expertise
Clients appreciate the team’s commitment to providing tailored support and expert solutions for various challenges, such as optimizing listings and managing returns. Their dedication and quick responsiveness foster a strong partnership with sellers, contributing to overall business growth.
3. Varying Experiences
While many clients praise the service, some express dissatisfaction, citing issues with communication and project management. Concerns about missed deadlines and inadequate support were highlighted, suggesting that potential clients carefully evaluate the service fit for their specific needs.
4. Trust and Reputation
Researching and verifying feedback is important, as some negative claims about the company’s practices have emerged. Engaging with genuine customer experiences can provide valuable insights.
Velocity Sellers
1. Managed Services Value
While Teikametrics automates bidding, a full-service agency provides the manual oversight necessary to maximize ROAS and total brand growth.
2. Performance Variability
Some clients report rising advertising costs without corresponding revenue increases. Monitor your ACOS and ensure automated bidding aligns with your goals.
3. Cancellation and Billing Concerns
Be aware of potential billing issues, as some clients experienced unexpected charges after cancellation. Understand the cancellation policy thoroughly.
4. Product Updates and Support Challenges
Recent updates, such as the shift from Flywheel 1.0 to 2.0, have led to mixed feedback on campaign management and support responsiveness. Evaluate available customer support during product transitions.
The Choice is Yours
While AI-powered tools like Teikametrics can automate some aspects of Amazon PPC, they often need more nuanced understanding and strategic thinking of human experts. At My Amazon Guy, we believe that a combination of human expertise and advanced technology is the key to maximizing your Amazon sales.
By choosing My Amazon Guy, you’re not just selecting a service; you’re partnering with a team dedicated to your success. Our experienced Amazon professionals will handle every aspect of your PPC campaigns, from keyword research and bid optimization to creative ad design and performance analysis.
Ready to take your Amazon business to new heights? Let’s connect and discuss your goals.
