Find out the story behind Optimal Workshop’s NZ$10m investment 🚀 Read More
Heavenly Hunks offers healthy-on-the-go snacks whose ingredients are sustainably sourced and free of additives. The business has a strong foundation powered by its principle – “We don’t use any ingredient you couldn’t find in your kitchen.”
The founder comes from a family of hardworking entrepreneurs who know that passion for people is the most important ingredient. That is why the “family first” mindset is what they strive to pass on to their customers, which also serves as their key ingredient. They are also dedicated to complete transparency.
Quality, honesty, and integrity are at the center of every Hunk.
Improving Catalog Management – Their catalog had no parentages and only a few ASINs were ranking very well. They had suppressed listings and a large amount of duplicate listings.
Conversion Rate – The brand had great brand awareness but had a low conversion rate.
Creative Assets – Their creative assets showcased what the products were, but not who the brand was, what the products were made of, how they can benefit the shopper.
Advertisement – They were running little to no advertising with less than optimal results. While they had a high number of impressions they had a low CTR and had consistently high ACOS which demonstrated that they were targeting the wrong audience.
Account Health – The account had suppressed listings and a low IPI score.
In order to define our strategy, we started by analyzing our target market and its size.
We then followed a plan integrated with the following elements:
Head of E-commerce & Distribution, Titan Company Ltd.
Running a business presents enough challenges. Amazon shouldn’t be one of them. With My Amazon Guy on your side, you can and will grow your brand.
I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.
When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads.
The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics.
For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.
So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist!
Maria Victoria Piedad