Amazon SEO
With years of knowledge and experience and over 3,000 customers served, Amazon SEO has become second nature to us. Our best-in-class 4-phase SEO plan can help your listing rank better and make it easier for shoppers to find your products on Amazon:
- Phase 1: Search term optimization
- Phase 2: Copy and pink keyword update
- Phase 3: Strike zone keywords
- Phase 4: Search query report
* SEO Phases 2, 3, and 4 are available for full service management only.

Search term optimization
Get expert Search Term Optimization starting at $1,000.
Supercharge your product listings with our Phase 1 Amazon SEO. We’ll optimize back-end search terms to drive more traffic and sales.
Each order will cover up to 10 ASINs. You’ll also get before and after drafts for your approval.
- Keyword and competitor research in your category
- Ranking for keywords organically over time
- Hand selecting the most effective keywords
- Increased visibility for your products, leading to higher sales
- Help your customers to find your product
Incremental indexing
Optimize your backend search terms for your Amazon listings. Phase 2 of our SEO service offering includes:
- Title and bullets point features adjusted for additional keyword inclusions
- We update for “pink” keywords – words already in the title/bullets are removed to make room for additional indexing opportunities in the search term field.
Strike zone keywords
Optimize your back end search terms for your listings on Amazon. In our Phase 3 of our SEO service, we do the following tasks.
- Keyword & competitor research in your category
- Effectively, hand select the best relevant keywords
- Ranking for keywords organically, overtime
- Increase visibility for your products, leading to higher clicks
- Help your customers to find your product!
Search query report
This is the Market Share Indexing phase where it increases market share for top ranking keywords determined by Amazon’s search query report, by inputting these exact match phrases into our SEO strategy. For mature listings already eligible for the phase 3 strikezone strategy.
* SEO phase 2, 3, and 4 is available for full service management only.
Win on Amazon, dominate Amazon SEO
Amazon’s complex SEO can be daunting, but it’s key to getting your products seen. With an effective Amazon SEO strategy, your listings will shine where customers are searching.

Effective keyword tools
We use best-in-class tools to find top keywords, analyze competitors, and optimize your Amazon listings.

Optimized for more clicks
Optimize backend search fields to enhance product discoverability, including key attributes like subject matter and audience.

Better visibility and rank
Phase 1 prioritizes getting your product indexed, laying the foundation for your product to appear in the top 300 search results.

Strategic keyword usage
Boost indexing by repeating crucial keywords in your title and backend search terms, maximizing Amazon’s algorithm recognition.
Search term optimization
Get expert Search Term Optimization starting at $1,000.
Optimize your back-end search terms for your listings on Amazon with Phase 1 of our Amazon SEO services. The process looks like this:
- Keyword and competitor research in your category
- Hand selecting the most effective keywords
- Ranking for keywords organically over time
- Increased visibility for your products, leading to higher clicks
- Helping your customers to find your product
Copy and pink keyword update
Optimize your backend search terms for your Amazon listings. Phase 2 of our SEO service offering includes:
- Title and bullets point features adjusted for additional keyword inclusions
- We update for “pink” keywords – words already in the title/bullets are removed to make room for additional indexing opportunities in the search term field.
Strike zone keywords
Optimize your back end search terms for your listings on Amazon. In our Phase 3 of our SEO service, we do the following tasks.
- Keyword & competitor research in your category
- Effectively, hand select the best relevant keywords
- Ranking for keywords organically, overtime
- Increase visibility for your products, leading to higher clicks
- Help your customers to find your product!
Search query report
Market Share Indexing Phase
Increases market share for top ranking keywords determined by Amazon’s search query report, by inputting these exact match phrases into our SEO strategy. For mature listings already eligible for the phase 3 strikezone strategy.
Is your listing not shown in search results?
We deal with SEO problems like this everyday, and with over five years Amazon experience, you can bet we know how to fix it.

Amazon SEO tutorials
Check out select video tutorials about important topics on Amazon SEO. If you want to learn more about the different aspects of selling on Amazon, check out our Youtube channel for over 2,000 videos all about the business of selling on Amazon.
SEO Phase 1
Optimizing SEO Search Terms and Keywords for Amazon Seller Central – Best Practices Tutorial
SEO Phase 2
SEO Keyword Amazon Update on Brand Dashboard
SEO Phase 3
Advanced Search Term Strategy for Strike Zone Keywords SEO rank 20 to 50
SEO Phase 4
Amazon SEO Complete Guide – New Search Query SEO Phase 4 – Keyword Ranking Optimization
We do the heavy lifting so you can take it light and easy
With over 500 employees, we can lift a lot off of your business’s shoulders.
Amazon is not set and forget – there will always be competition, and Amazon’s policies are constantly changing. Our Amazon Seller Central specialists can take care of all the hard work so that you can enjoy all the results.
Start simple – Get a FREE listing audit where we check you listing on Amazon and give suggestions for improvements.
Mark Pettyjohn
Chief Seed Enthusiast, Chinook Seedery
Frequently Asked Questions
What is Amazon SEO and why is it important?
Amazon SEO is the process of optimizing your product listings to rank higher in Amazon’s search results. Better ranking means more visibility and traffic, which can translate to higher sales. Since Amazon’s search algorithm looks at keywords, backend terms, and content relevance, effective SEO helps your product get found by shoppers actively searching to buy.
What are the phases of your Amazon SEO service?
We follow a 4-phase SEO plan:
Phase 1: Search term optimization (backend keywords to improve indexing and visibility)
Phase 2: Copy and “pink” keyword update (refining titles, bullets to include new keywords, removing duplicates)
Phase 3: Strike zone keywords (targeting high-opportunity keywords to increase ranking and clicks)
Phase 4: Search query report usage (leveraging Amazon’s search data for precise keyword targeting on mature listings)
Note: Phases 2, 3, and 4 are available as part of our full-service management.
How much does Phase 1 Search Term Optimization cost and what does it include?
Phase 1 starts at $1,000 and covers optimization for up to 10 ASINs. It includes thorough keyword and competitor research, selection of the best keywords, and optimization of backend search terms to boost organic rankings. You get draft updates before and after implementation for your review.
Can I purchase individual phases or do I have to buy full service?
Phase 1 is available standalone. Phases 2, 3, and 4 require full-service management as they involve deeper listing copy updates, strategic keyword placement, and advanced indexing techniques.
How does your team select keywords for Amazon SEO?
We use best-in-class keyword tools to analyze your category, assess competitor keyword use, and identify high-traffic and high-conversion keywords relevant to your product. Our research focuses on maximizing visibility and click-through rates.
What is the “pink” keyword update in Phase 2?
“Pink” keywords are those that already appear in the product title and bullet points. We remove these from the backend search term fields to avoid redundancy and free space for additional keywords, increasing overall indexing opportunities.