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Helium 10 Bradley Sutton Serious Sellers Podcast

My Amazon Guy Founder Steven Pope joins Bradley Sutton on the Helium 10 Serious Sellers Podcast.

“Steven Pope is a top Amazon thought leader and founder of My Amazon Guy, which offers full-service management from advertising, search engine optimization, and A+ enhanced brand content design, to catalog merchandising and inventory management for FBA. 

Before he started with e-commerce, Steven was a television reporter as well as a nationally ranked chess player. Over his marketing career he has helped businesses like APMEX raise SEO traffic 10-million unique visitors year over year, and others increase marketplace sales upwards of 300%.” – Read more here.

Steven Pope joins the Helium 10 Series Sellers Podcast

In episode 224 of the Serious Sellers Podcast, Bradley and Steven discuss:

  • 02:51 – Son of a Weatherman, TV was Steven’s First Career
  • 05:34 – Selling Everything from Plus-Sized Clothing to Silver and Gold
  • 06:33 – A Series of Failed Start-Ups Gave Him E-Commerce Experience
  • 10:30 – A Light at the End of the E-Commerce Tunnel  
  • 11:30 – Working in a Traditionally Challenging Niche
  • 14:52 – Selling (and Shipping) a Fragile Amazon Product  
  • 18:12 – Is a “Just in Time” Supply Chain Dead?  
  • 20:30 – A Big Shout-Out to Helium 10’s Frankenstein from Steven   
  • 23:30 – Looking Closely at Keyword Rankings    
  • 26:42 – How Steven Promotes Keywords
  • 30:18 – Amazon’s “Back End” Strategies
  • 31:34 – Going All in to Convert for a Phrase  
  • 34:21 – How to Connect with Steven  

Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad