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How to File Brand Registry on Amazon for Seller Central A+ EBC and Storefront

How to File for Brand Registry – My Amazon Guy

First Step – Own a TradeMark 

  1. To Find out How to Register your Trademark and for more information on what a Trade Mark is and our services please visit:

Second Step – Locate your TradeMark Registration Number 

  1. Go to the US Government Trademark Database at the link below:

  1. Click Search our trademark database (TESS)
  2. Click Basic Word Mark Search (New User)
  3. Type in your brand and click submit query. 
  4. Grab the registration number for the brand you are attempting to locate. 

Third Step – Brand Registry 

  1. Once you have your registration number go to: – Click Get started on the bottom right corner of your screen. 
  2. Go to the eligibility page – make sure your brand is eligible and click Enroll Now.

  1. Complete the Registration Steps. Once the Brand Services Registration is Complete – the trademark owner (the email the trademark was filed under) will receive a code from Amazon typically within 48 hours of application. 
  2. Once this code is sent – email it directly to or your Designated Amazon Specialist – and we will complete your brand registry. 

Benefits of Brand Registry:

  1. Protect your brand and take control of your Amazon listings. You can now file trademark infringement cases at
  2. Stand out from the competition and showcase your brand with Enhanced Brand Content on Amazon. (Now commonly referred to as A+ Content)
    ACA Mini Game EBC Draft 1
  3. Stand out from the competition and showcase your collection of products on a brand storefront.
  4. Headline ads
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Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad