How to File Brand Registry on Amazon for Seller Central A+ EBC and Storefront

Amazon Expert

Hi I’m Steven, Founder of My Amazon Guy, a 500+ person Amazon Seller Central agency out of Atlanta, GA. We Growth Hack eCommerce and Marketplaces through PPC, SEO, Design, and Catalog Management.

How to File for Brand Registry – My Amazon Guy

First Step – Own a TradeMark 

  1. To Find out How to Register your Trademark and for more information on what a Trade Mark is and our services please visit:

Second Step – Locate your TradeMark Registration Number 

  1. Go to the US Government Trademark Database at the link below:

  1. Click Search our trademark database (TESS)
  2. Click Basic Word Mark Search (New User)
  3. Type in your brand and click submit query. 
  4. Grab the registration number for the brand you are attempting to locate. 

Third Step – Brand Registry 

  1. Once you have your registration number go to: – Click Get started on the bottom right corner of your screen. 
  2. Go to the eligibility page – make sure your brand is eligible and click Enroll Now.

  1. Complete the Registration Steps. Once the Brand Services Registration is Complete – the trademark owner (the email the trademark was filed under) will receive a code from Amazon typically within 48 hours of application. 
  2. Once this code is sent – email it directly to or your Designated Amazon Specialist – and we will complete your brand registry. 

Benefits of Brand Registry:

  1. Protect your brand and take control of your Amazon listings. You can now file trademark infringement cases at
    Report Trademark Infringement
  2. Stand out from the competition and showcase your brand with Enhanced Brand Content on Amazon. (Now commonly referred to as A+ Content)
    ACA Mini Game EBC Draft 1
  3. Stand out from the competition and showcase your collection of products on a brand storefront.
  4. Headline ads
    Image result for amazon headline ads