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How to Maintain Your Amazon BSR Ranking While Increasing Prices

Did you miss our Livestream from Thursday, January 12, 2023?

No worries, we’ve got you covered.  Select from the timestamps below and pick a topic that you would like to learn more about.

00:00 How to Maintain Your BSR Ranking While Increasing Prices

Maintaining your Best Seller Rank (BSR) while increasing prices on Amazon can be challenging for sellers. One strategy is to make sure you have a solid product with a good reputation, so that customers are willing to pay more for it. Additionally, you can focus on improving your product’s packaging, photography, and listing copy to make it more appealing to customers. 

Another way to maintain your BSR ranking is to offer promotions and discounts to your customers to incentivize them to purchase your product even with the price increase. Lastly, it’s important to monitor your competitors and adjust your pricing accordingly to stay competitive in the market.

09:54 Introduction

13:09 Why you should not trust Amazon to package your product

There are several reasons why you may not want to trust Amazon to package your product, including:

  1. Quality control: Amazon’s warehouses are incredibly fast-paced environments, and there may not be enough time or resources to properly inspect and package your product.
  2. Damage: Amazon’s warehouses are large and busy, and your product may be more likely to get damaged in transit.
  3. Branding: Amazon’s packaging may not align with your brand’s aesthetic or messaging.
  4. Shipping: Amazon may not ship your product in a timely manner, or may not use the shipping method that you prefer.
  5. Cost: Amazon may charge high fees for packaging and shipping your product, which could eat into your profits.

It’s worth mentioning that many sellers have positive experiences with Amazon’s fulfillment service, but it’s important to weigh the pros and cons and decide what’s best for your business.

15:16 When to use FBM and FBA listings alternatively

FBM and FBA listings can be used alternatively to take advantage of periods of high demand where stock levels may not be able to keep up. During the holiday season, if Amazon reduces the ability to restock FBM inventory, FBM listings can be utilized. The post-holiday season when inventory levels have evened out, FBA can be used but FBM should still be left active as a backup should Amazon begin a Five-Day Prime on FBA. To avoid taking FBM orders it is possible to put zero inventory on FBM, but if the stock were to run out at FBA, the opportunity to have FBM as a backup is lost.

19:35 Principles for virtual bundles: When in doubt, take up much space on a listing as much as you possibly can

This principle states that when creating a virtual bundle for sale, it is important to take up as much space on the listing as possible. This means that the bundle should contain as much relevant information and images as possible in order to attract potential customers and captivate their interest. Additionally, it is important to make sure the bundle includes items or services that the customer would be interested in, as this can potentially lead to more sales. Providing thorough descriptions, and clear images and offering relevant discount incentives can be immensely effective in capturing potential customers’ attention. By following this principle, businesses can increase the chances of making successful sales and improving their virtual store’s overall visibility.

34:34 When to parent and when should not?

When to parent and when not is a question that comes up often, especially when selling products online through Amazon. Parenting products are a strategy to give buyers the ability to browse options and choose what they prefer. Parenting is recommended when one set of products does not have enough reviews, as reviews aid in ranking in search results. It can also be beneficial for lesser-selling SKUs, as combining them with a power SKU may improve visibility and sales. However, in certain circumstances, like when there are a lot of reviews on each SKU, it is best to not parent them and let them seek out on their own. Understanding when to parent and when not to is an important part of Amazon’s strategy, as it helps elevates sales, AOV, and market share.

46:31 What to do when launching a product, other sellers ripping off that product?

When launching a product, don’t worry about other sellers ripping off your product because it’s more important to focus on launching and getting sales. The most important thing is to build a portfolio of products that demonstrate the quality and value of what you offer. This will help attract more buyers and build trust in your product. Additionally, worrying about someone copying your product does not guarantee that your product will get any sales, so it’s better to focus on the positive. Put the energy into creating a quality product and protecting your innovations with patents or trademarks, but don’t let paranoia become a distraction. With the right strategy, your product has the chance to become a success and stay ahead of the competition.

53:31 How Amazon cheating the system by locking with people’s listings to make their product sell better

Amazon has been accused of using unfair tactics to promote its own products and products listed by its preferred vendors. This includes preventing competitors’ listings from appearing in customer search results, locking customers into higher prices for certain items, and artificially manipulating customer reviews. These shady practices enable Amazon to control markets as well as manipulate customers to purchase from them, instead of competing vendors.

1:21:46 How to politely approach unauthorized sellers

When approaching unauthorized Amazon sellers, it’s important to be polite and understanding. Start by introducing yourself and your company, and explain why you are contacting them. Make sure to explain any legal implications of selling on Amazon without a proper account, and offer to help them set up an account. Creating a positive and helpful atmosphere will be more likely to result in the seller agreeing to work with you.

1:23:28 What to do with 8572 error

Error 8572 is a specific product ID-related error that occurs when creating products that are already listed on Amazon. The first step in troubleshooting this issue is to download a report for your catalog and take a look at the listings on the Excel file. Take note of any unusual items, such as empty UPC fields. If this is the case, it’s likely that the UPC field is the cause of the error code 8572. To resolve this issue, make sure that the UPC is filled in correctly on the back end.

1:24:17 Changing campaign names en masse via Excel uploads

The Amazon campaign name changing en masse via Excel uploads is a quick and easy way to update multiple campaigns with consistent naming conventions all at once. This feature allows Amazon marketers to save time with their Amazon advertising strategy. This is especially useful when campaigns have to be brought in line with a brand’s overall semantics, or when changes need to be made to dozens of campaigns in a hurry. Uploading an Excel file containing new names for existing campaigns is a quick and simple way to accomplish this task. This feature also makes it easy for marketers to keep names organized and consistent across all campaigns. Additionally, if any mistakes were made in the file, Amazon’s system will alert the user before the changes are executed, making it a security feature.

1:25:11 How to increase the price but keep the BSR

Increasing the price of your product but keeping it steady in the BSR (Best Seller Rank) can be achieved by tweaking a few factors. One way is to increase the size and quantity of products while keeping the price the same. This will have the effect of increasing the cost of the item, while still appearing in the same sweet spot in the BSR categories. Another way to increase the cost without affecting the ranking is to increase the quality of the product or add more features that raise the perceived value. This will allow the product to maintain a higher cost, yet enough customers will be willing to pay for it in order to preserve the ranking. Finally, if you do decide to raise the price, ensure all other influencing factors remain the same so that the item is still competitive. That way, it won’t be outpriced and will stay on the same playing field in terms of ranking.

1:33:57 FBA shipment taking way too long

This is a resolution for an issue regarding excessive shipping time from FBA (Fulfillment by Amazon) to customers. The best plan of action is to use FBM (Fulfillment By Merchant) instead, as this can help alleviate long shipping times. Additionally, one should take the time to check the available inventory quantities to ensure there isn’t an issue with the inventory not being completely checked in. If that does not solve the issue, one should consider activating FBM to take over the buy box and hopefully reduce shipping times. Ultimately, this solution should help to improve shipping times and ensure customers are getting orders on time.

1:35:32 Shortening the title or not?

A shorter title listing on Amazon can be beneficial, as shorter titles convert better. A shorter title increases the chances a consumer will find the listing and convert, by default creating a bias. It’s ten times easier to double your traffic than to double your conversion rate so it’s important to focus on traffic and market share. To do this, create a listing that is fully optimized with SEO and keywords to target the consumer. Add keywords to the main image, the title, bullet points, Search terms, and the alt texts of the photos to ensure exact matches. This will improve market share and therefore traffic and conversions. Additionally, adding the brand name to the packaging and ensuring it is seen by the consumer also helps distinguish the listing from competitors. However, make sure the keyword is larger than the brand name to ensure the consumer can identify the best solution for their needs.

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad