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How to setup Strike-through “List Price” on Amazon?

If you don’t have MSRP filled in on your Amazon items, take 5 minutes and get it filled in. It can increase your conversion rates immediately.

  • What is MSRP? It is a “list” price that can show on the front end of Amazon. It makes the item look like it is on sale, improving conversion rate.

Other Frequently Asked MSRP Questions:

  • Why was this not used before? Amazon discontinued MSRP for Seller Central almost 3 years ago. We saw recently they are now displaying it on occasion. 
  • We filled in MSRP but the list price doesn’t show on my listing, why? We can’t control whether Amazon displays the attribute, but now that we have filled it in, it may show upon Amazon’s choosing.
  • What is the best price to put in on MSRP? Typically between 25-35% above the sale price. 

Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad