ICAP Marketing Funnel
The best way to increase your market share on Amazon is to increase your:
- Impressions
- Clicks
- Add to Carts
- Purchases
ICAP is the 4th SEO Phase at My Amazon Guy: Market Share
Steps to Use the ICAP Marketing Funnel:
- Ensure that the list of ASINs you are using match the overall criteria for this phase:
- Mature indexed listings which are currently eligible for phase 3 SEO
- Next access the search query index portal
- Search Query Indexing Builder
- Or go to Brands —> Brand Analytics —> Search Analytics
- Choose the Eligible Brand for the Listings which you are optimizing for
- Select Report Range as Monthly, Select the current Year, & Select the previous Month
- The metric we will be sorting by will be “rank” best to worst (a rank of 1-50 is the focus point)
Where to Apply Keywords from the ICAP Report:
- Title
- Bullets
- Description
- A+ Content crawlable text
- Back end search terms
- Alt text
- Advertising
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- PPC to SEO Ratio
- SEO Indexing
- SEO Rankings
- Market Share
- Traffic Opportunities
- Conversion Opportunities
- Design
- Sales