Find out the story behind Optimal Workshop’s NZ$10m investment πŸš€Β  Β Read More

MAG My Amazon Guy logo capitalized

Launching on Amazon is getting Harder – Do it Now Before it’s Too Late

Β launching on amazon

Launching on Amazon

Amazon is entering the maturity phase of it’s business. They’ve won the eCommerce game, and they’ve won the retail game. They’ve successfully made it faster and cheaper to buy items across the United States than anywhere else. I personally predict that American Made and High Quality Goods will be the next phase of Amazon. In addition to that, you will need to start pushing external traffic into Amazon to even get off the ground.

Examples of new barriers to entry:

  1. Categories Requiring Approval – Grocery, Topicals, among the hardest.
  2. Ads within Amazon ecosystem aren’t triggering impressions as of June 2018 without prior sales history. (No one is talking about this)
  3. Brands much have a trademark to register with Amazon. It takes 6 months to get a trademark.
  4. All consumables, liquids, topicals, require hazmat approval.
  5. Batteries require documentation.
  6. Photos, titles, and other critical attributes are now being towed to a specific bright line. Either produce good customer experience, or Amazon removes them or changes them to whatever they see fit.

So what do you do about all of this? Launch on Amazon now!

In order of priority, here are the things you should do:

  1. Open a Seller Central account.
  2. Hire a consultant who can get you launched. Yours truly has scaled an Amazon Agency, and we onboard 3 clients a week. www.MyAmazonGuy.com Steps 3+ are best done by the pros.
  3. Load products to the account.
  4. Ship products in.
  5. Optimize products. Get your titles, photos, bullets, back end SEO all setup.
  6. Launch Sponsored Ads.
  7. Launch a storefront. Article and video on that here.Β 
  8. Launch Headline Ads.
  9. Build Enhanced Brand Content.
  10. Get reviews on your products.
    • Sign up for early reviewer program.
    • Get Feedback Genius to automated review requests.

Every company ever is going to get stuck on one of those steps. Whether it’s the logistics, the merchandising, or the marketing. That’s why you should hire a consultant who can get done in days what your company will try do in months. Let the top executives make the hiring decision of on a consultant, so that they are empowered to cut through the red tape, and growth hack you some results.

Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.Β Β 

Β 

When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads.Β 

Β 

The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics.Β 

Β 

For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.

Β 

So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist!Β 

Maria Victoria Piedad