My Amazon Guy vs Canopy
Who Earns Your Trust?
Stuck choosing between Amazon agencies? Tired of empty promises and hidden agendas? You need clear facts, not marketing fluff. This comparison will reveal which agency truly delivers for Amazon sellers.
- Who’s more credible online, who do sellers actually trust?
- Which Amazon agency leads in authority?
- Who has a stronger online and social media presence?
- Which agency actually delivers more for sellers?
- Do clients see real results?
- Does agency size matter?
- Whose CEO is actually present and helping sellers?
- Amazon Agency Related Q&As
Skip the comparison, and ignite your growth.
My Amazon Guy vs Canopy
Who’s more credible online, who do sellers actually trust?
The journey of an Amazon seller searching for the right agency often begins with an online search, looking for insights beyond client reviews and testimonials—seeking real feedback, discussions, and experiences that can provide a clearer picture of an agency’s true capabilities.
When you Google Canopy controversy, the first thing that shows up isn’t a track record of success. It’s a Reddit post exposing CEO Brian Burt for inflating his agency’s valuation with false numbers, his paid blue checkmark on Instagram, and allegations that Canopy pays to remove negative Glassdoor reviews.
And it doesn’t stop there. Another controversy floating around? Canopy sent a Cease and Desist letter to My Amazon Guy, accusing them of “interfering” with their business—because My Amazon Guy hired someone the Canopy owner had bullied. Let that sink in.
Meanwhile, yes, My Amazon Guy (MAG) has its share of Reddit debates, but here’s the difference—real clients, fans, and observers step in to set the record straight, sharing their wins and positive experiences with the agency. When you provide real results, people show up to defend you.
When a Reddit allegation claimed that Steven Pope runs a $20 million-a-year agency but struggles to make $20K a month on his own store, our clients quickly countered, sharing their own positive experiences of delivered results. They pointed out that MAG delivers real results for their brands, with many seeing significant growth thanks to expert strategy, execution, and communication.
Rather than empty boasts, clients highlighted MAG’s transparency, responsiveness, and ability to solve complex Amazon challenges—proof that expertise isn’t measured by a single storefront, but by the success of the sellers we serve.
Fans and observers also chimed in with their support, praising Steven’s Amazon expertise and the positive experience they’d had interacting with him.
My Amazon Guy vs Canopy
Which Amazon agency leads in authority?
In the Amazon world, trust is currency. You need to know if your agency is an authority or just a sales machine. When we look at the hard numbers, the difference in digital footprint is massive. We pulled the data to see who owns the conversation in the Amazon seller community. Here’s the data as of January 7, 2026:
Website Authority
My Amazon Guy’s domain is nearly twice as authoritative. This means the industry links to MAG as a source of truth far more often.
- My Amazon Guy Ahrefs Domain Rating: 66
- Canopy Management Ahrefs Domain Rating: 38
Organic Traffic
Four times as many people visit My Amazon Guy for answers, guides, and services.
- My Amazon Guy: 20,400+ monthly visits
- Canopy Management: 5,100+ monthly visits
Search Ranking (Below SERP AI Overview )
Google sees My Amazon Guy as the primary answer when sellers ask for a full-service partner.
- Keyword: “Full Service Amazon Agency“
- My Amazon Guy: Ranked #1
- Canopy Management: Ranked #2
Trustpilot Reviews
My Amazon Guy has 4 times the social proof of Canopy. While Canopy has decent ratings, the volume of verified success stories at MAG is in a different league.
- My Amazon Guy: 4.5 Stars (444 Reviews)
- Canopy Management: 4.4 Stars (110 Reviews)
My Amazon Guy vs Canopy
Who has a stronger online and social media presence?
Let’s get into the numbers (as of January 8, 2026):
| Metric | My Amazon Guy | Canopy |
|---|---|---|
|
Google SERPs |
First-page presence |
First-page presence (but not in a good way) |
|
YouTube |
59.6K subscribers, 2.8K+ videos |
4 videos |
|
LinkedIn |
66K followers |
6K followers |
|
Facebook |
5.7K members |
1.4K followers |
|
Instagram |
2.3K followers |
1.3 followers |
|
Twitter (X) |
4K followers |
40 followers |
|
Pinterest |
2.5K monthly views |
25 monthly views |
|
TikTok |
1004 followers |
34 followers |
|
Podcast Reach |
On Apple, Spotify, Amazon Music, iHeartRadio, and 10+ other platforms |
None |
You might ask, “Why should I care if my agency posts on TikTok?”
You should care because Amazon changes daily. If your agency isn’t talking about the latest glitch or fee change publicly, they probably aren’t fixing it privately either.
My Amazon Guy is an content machine.
- YouTube: Thousands of videos troubleshooting specific error codes.
- LinkedIn: Daily strategy posts from the CEO and team.
- Podcast: Weekly deep dives into market trends.
Canopy Management is quiet. Their social presence is polished but sparse.
You will see awards and revenue claims, but you won’t see their team troubleshooting a “5665 Error” live on camera. They keep their knowledge behind a paywall; MAG gives it away.
Why social media presence matters for Amazon sellers
A strong online presence isn’t just about numbers—it’s about who’s actually helping sellers grow.
- My Amazon Guy provides a massive library of free content – thousands of videos, blogs, and podcasts covering Amazon PPC, SEO, inventory issues, brand registry, and more.
- The community is real and active. Thousands of sellers engage daily on LinkedIn, YouTube, and Facebook, asking questions and getting answers from experts.
- Social proof matters. You don’t get 59.6K YouTube subscribers by accident. That’s years of valuable content, real engagement, and actual results.
On the flip side, Canopy is practically invisible in comparison. If they can’t even market themselves effectively, how are they supposed to market your Amazon brand?
Other MAG Executives: Leading the Conversation in the Amazon Space
At My Amazon Guy, our executives don’t just work behind the scenes—they’re actively engaged on social media, sharing insights, strategies, real-world solutions, and news updates for Amazon sellers. By staying visible and engaging with the seller community, we reinforce MAG’s authority as an industry leader, ensuring that both clients and followers benefit from our expertise.
Sellers deserve an agency that’s transparent and proven
If you want to work with an agency that’s not just talking about success but proving it daily—the choice is obvious.
My Amazon Guy vs Canopy
Which agency actually delivers more for sellers?
Choosing the right Amazon agency isn’t just about who sounds good—it’s about who actually delivers the services that help you grow. Let’s break down what My Amazon Guy and Canopy Management offer, and more importantly, what that means for your business.
Side-by-side service comparison: Who gives you more?
| Service | My Amazon Guy | Canopy |
|---|---|---|
|
Full-Service Account Management |
Weekly reports, check-ins, client calls |
Yes |
|
Advertising (PPC) Management |
Includes DSP, PickFu A/B Testing, Facebook and TikTok Ads |
Yes |
|
Amazon DSP (Demand-Side Platform) |
Yes |
Yes |
|
Amazon Account Audit |
Yes |
Yes |
|
Amazon SEO Strategy |
4-Phase Process: Search Term Optimization, Indexing, Strike Zone Keywords, Market Share Growth |
Yes |
|
Product Listing Optimization |
Full Listing Overhaul, CTR Hacks, SEO Optimization |
Yes |
|
Design Services |
Brand guidelines, storefronts, listing images, A+ Content, Main Image CTR hacks |
Yes |
|
Inventory and Revenue Recovery |
Clawback lost shipments, refund recovery (My Refund Guy) |
Yes |
|
Brand Growth and Protection |
Trademark registration, brand name change assistance |
None |
|
Walmart Account Management |
Also Shopify Account Management |
Yes |
|
Customer Service Management |
None |
Yes |
|
Customized Reporting |
Weekly reports, ad tracking, SEO progress |
Yes |
|
SOPs & Training Resources |
MAG School Courses, Brand Manager Playbook, Success Academy, PPC Guide |
None |
|
Coaching and Consulting |
Book a 1-on-1 coaching call, troubleshooting hours |
None |
|
Free Personalized ASIN Review |
Detailed video audit of your listing with actionable steps |
None |
|
Free PPC Strategy Call |
Live call + full campaign audit for free |
None |
|
PickFu A/B Testing |
Data-backed main image testing for CTR optimization |
None |
|
Proprietary Ad Software |
None |
Canopy Ad Technology (CAT) |
What Makes My Amazon Guy Stand Out?
We Give Free Value Before You Even Pay
Want to know if your listing needs improvement? We offer a free, personalized ASIN Review—our Amazon experts record a video breaking down your PPC to SEO ratio, indexing, rankings, market share, traffic, conversion, and sales. No fluff—just straight-up analysis.
PPC Strategy Call – A Full Audit for Free
Before you spend a dime, we analyze your ad strategy on a live call to spot campaign issues and provide a custom PPC plan to improve your targeting, bids, and ROI.
We Don’t Just Manage Your Amazon Store—We Help You Build a Brand
We don’t stop at Amazon. Website SEO, email marketing, backlink building, Facebook & TikTok ads, A/B image testing— we help drive external traffic to your Amazon listings.
We Invest in the Best Tools and Talent
Merchant Spring, industry events like PPC Summits, AMAs—we’re constantly upgrading our expertise and providing sellers with cutting-edge strategies.
What Does Canopy Offer?
Canopy’s Canopy Brand Plan™️ sounds impressive, but it’s just standard account management packaged under a fancy name. Their main unique offering is Canopy Ad Technology (CAT), an in-house PPC tool. But let’s be real—software alone doesn’t replace expert analysis.
Canopy covers the basics: account management, PPC, SEO, and Walmart services. But they lack crucial services that truly impact seller success:
- No free ASIN audit or PPC strategy call
- No advanced brand-building services (email marketing, backlinks, external traffic)
- No trademark registration or refund recovery for lost shipments
- No dedicated coaching or brand management SOPs.
If all you want is an agency that runs PPC with an algorithm, Canopy’s software might work for you. But if you want real expertise, custom strategy, and full brand growth, My Amazon Guy is the clear choice.
Checklist: How to Pick the Right Amazon Agency
Before choosing an agency, ask yourself the following questions:
- Do they offer free insights before I commit? (ASIN audit, PPC strategy call, free resources?)
- Do they manage more than just my Amazon store? (SEO, email marketing, external traffic, brand growth?)
- Can they actually help protect my brand legally? (Trademark registration, refund recovery, account reinstatement?)
- Do they invest in real expertise, not just software? (SOPs, training programs, in-depth coaching?)
- Is their leadership active, transparent, and engaging with sellers daily? (Or do they hide behind paid PR and scripted content?)
My Amazon Guy vs Canopy
Do clients see real results?
Canopy Management’s claim of “$3.2 billion in managed revenue” relies on a cumulative “since 2015” calculation that obscures their actual size, as their team of approximately 150 employees is statistically insufficient to manage such volume on an annual basis. This dependence on historical aggregate data rather than active run-rates creates a misleading operational picture, suggesting they lack the current infrastructure to support the scale they advertise.
In contrast, My Amazon Guy proves to be the more reliable partner by reporting a verified “$1.2 billion” in active annual revenue supported by a massive workforce of over 500 specialists, ensuring that client growth is backed by adequate human capital. By prioritizing transparent, real-time performance metrics over ambiguous lifetime figures, My Amazon Guy demonstrates the operational maturity and verifiable capacity necessary to be a safer and more effective choice for brands.
Results That Speak for Themselves: A Client Success Story
At My Amazon Guy, our strategies don’t just talk—they deliver. For example, take our work with K’lani, where we achieved:
- 1,218% increase in sales – A massive boost in revenue, demonstrating the effectiveness of our tailored approach.
- 56.6% reduction in ad cost – We optimized their advertising strategy to drive growth while lowering costs, proving that efficiency and results can go hand-in-hand.
We don’t just manage accounts—we educate, empower, and deliver.
Beyond Account Management: A Knowledge Hub for Sellers
Unlike Canopy, which primarily focuses on account management, My Amazon Guy offers a complete ecosystem of free and paid Amazon resources to help sellers understand, troubleshoot, and optimize their businesses.
Free Resources:
- Live AMAs and YouTube Videos – Ask questions and get real-time insights from experts
- Articles & Infographics – Easy-to-digest guides on key Amazon strategies
- PPC Strategy Calls – Free audits to identify ad optimization opportunities
Premium Resources:
- MAG School Courses – Step-by-step training on brand management, PPC, SEO, and more
- Standard Operating Procedures (SOPs) – Proven workflows for sellers and agencies
- Coaching Calls – Personalized guidance to solve complex Amazon challenges
- Success Academy – guided roadmap from product sourcing to Amazon scaling
We believe that every seller deserves access to expert knowledge—whether they work with us or not.
Amazon Selling Tips You Can Use Today
Our expertise isn’t locked behind a paywall. We’ve shared hundreds of free, actionable strategies to help sellers improve their Amazon game. Here are some tips we shared online.
My Amazon Guy vs Canopy
Does agency size matter?
When choosing an Amazon agency, size isn’t just a number—it’s a game-changer for your business. My Amazon Guy and Canopy Management both launched in 2018, but the difference in team size is significant.
- My Amazon Guy: 501-1000 employees (Atlanta, GA)
- Canopy Management: 51-200 employees (Austin, TX)
Why agency size matters for your Amazon business
A larger team means more resources, expertise, and support dedicated to growing your brand. Here’s how My Amazon Guy’s scale benefits you.
Dedicated experts for every aspect of your brand
With a bigger team, you’re not relying on a handful of generalists. You get specialized professionals focused on each crucial area:
- Brand Director & Brand Manager – Strategic leadership to drive long-term growth.
- Project Manager – Ensures smooth execution of your Amazon strategy.
- Amazon Specialists – Handles listing optimization, catalog troubleshooting, and account health.
- Ad Specialists – Maximizes ROI with data-driven PPC campaigns.
- Graphic Designers – Creates compelling images and A+ content to boost conversions.
A powerhouse of knowledge and experience
More employees mean more brains working on solutions. Instead of just a few perspectives, you benefit from a team that has solved thousands of catalog issues, scaled brands from $0 to $10M+, and fine-tuned ad strategies that deliver real results.
Faster Problem-Solving and Execution
Amazon issues can tank your sales overnight. With a larger agency, you get rapid response times and a team that has likely seen—and fixed—your exact problem before. Whether it’s an unexpected ASIN suspension, suppressed listing, or declining ad performance, My Amazon Guy has the manpower to act fast.
More employees = more firepower for your brand
Both agencies are recognized for their growth, but My Amazon Guy’s larger team gives sellers a clear advantage—a full-scale Amazon growth machine. When it comes to scaling on Amazon, bigger isn’t just better—it’s smarter.
My Amazon Guy vs Canopy
Whose CEO is actually present and helping sellers?
When choosing an Amazon agency, you’re not just hiring a company—you’re trusting the people behind it. And if a CEO isn’t actively engaged in the industry, how much do they really know?
Let’s compare:
| CEO | Steven Pope, My Amazon Guy | Brian Burt, Canopy Management |
|---|---|---|
|
LinkedIn Followers |
58,671 |
6,996 |
|
Online Engagement |
Thousands of videos, blogs, and podcast features |
Minimal content |
|
Industry Contributions |
Shares strategies, case studies, and live Q&As |
Rarely interacts publicly |
Why an Amazon agency’s CEO being active online matters for sellers
A CEO who’s consistently present and engaging with sellers in real time is a sign of transparency, authority, and actual experience.
Even before founding My Amazon Guy, Steven Pope was already a media personality—working as a journalist, mastering communication, and building an audience. He leverages his presence to provide real, actionable insights to sellers, jumping into conversations, commenting on posts, and sharing the good, bad, and ugly of Amazon selling.
Why does a CEO’s online presence matter?
1. Transparency and trust
An agency’s CEO should be accessible and honest. Steven Pope doesn’t hide behind polished PR—he tells it like it is, even when it’s uncomfortable. Sellers want someone who isn’t afraid to speak up about Amazon’s challenges.
2. Real-time industry insights
Amazon changes every single day. A CEO who’s actively posting and engaging means their agency is ahead of the curve—adapting fast, testing new strategies, and sharing what works.
3. Direct Access to Leadership
Ever tried getting a response from a CEO with zero online presence? Good luck. When a CEO is involved and engaged, it means the agency values communication and seller success, not just closing deals.
Sellers deserve a CEO who’s actually in the trenches
If you’re choosing between an agency led by a CEO who shows up daily, engages with sellers, and actually contributes to their success versus one whose CEO is barely visible online, the choice is obvious. But it’s not just about being present—it’s about being real.
Steven Pope doesn’t hide behind paid reputation management or scrub negative reviews—he faces criticism head-on. If he’s wrong, he owns it. If there’s a misunderstanding, he clears it up. That’s transparency, and that’s the kind of leadership Amazon sellers can trust.