With the Amazon Brand Name Evaluator, you can quickly test potential brand names for USPTO approval chances, audience appeal, product alignment, and ease of use.
Many sellers struggle with selecting brand names that are unique, memorable, and legally available. This issue has become more pressing as competition on Amazon increases.
The Amazon Brand Name Evaluator provides a solution. It uses AI to test Amazon brand name ideas, checking for trademark viability, audience appeal, and product alignment before registration.
Amazon Launches Brand Name Evaluator to Help Sellers Choose Names
Amazon has introduced the Amazon brand name evaluator, an AI-powered tool that helps sellers assess potential brand names before registration. The tool evaluates names for trademark viability, customer appeal, brand fit, and simplicity, aiming to save sellers time and money.
Sellers can access the tool by navigating to Build Your Brand, selecting Create a brand name, and clicking Check name ideas. The Amazon brand name tool acts as a full Amazon brand name checker, analyzing each name for USPTO approval chances and how well it aligns with the company’s products and category.
To start, sellers enter a proposed brand name and describe their company, products, and product categories. Clicking Check generates a detailed evaluation that shows whether the name is easy to pronounce, likely to appeal to customers, and legally viable.
Learning how to use the Amazon brand name evaluator is simple, and it can be integrated into any brand strategy with support from an Amazon agency. By using this tool, sellers can make informed branding decisions and avoid common pitfalls before registering a new brand.
"Dumb" Amazon Brand Names Highlight the Need for Better Tools
According to a PCWorld article written by Michael Crider, Amazon’s third-party marketplace is full of drop shippers using unusual or nonsensical brand names. Sellers often prioritize speed and cost over creativity, leaving customers with brands that are confusing or meaningless.
The Amazon brand name evaluator can help prevent this by providing structured brand name analysis and customer appeal analysis for brand names. Understanding what makes a good brand name is critical in a marketplace where tens of thousands of small sellers compete for visibility.
Some patterns behind unusual brand names include:
- Random combinations of letters that are hard to pronounce, like Vrurc.
- Obscure references that don’t relate to the product, such as Taygeer for laptop bags.
- Attempts to mimic well-known brands without being identical create confusion.
- Stylized or exaggerated names for cheap products, like JAJAFOOK jewelry.
These trends highlight why guessing brand names can backfire. The Amazon brand name evaluator helps sellers ensure names are legally safe, easy for customers to remember, and aligned with the product category.
Why Amazon Sellers Are Using Strange Brand Names
Why Do Amazon Sellers have Such Strange Brand Names? by Nate Williams"Many Amazon sellers use unusual or nonsensical brand names because of trademark challenges and the fast-paced, competitive nature of the marketplace."
Amazon’s marketplace is full of unusual brand names that often seem like typos or strange word mashups. Despite their oddity, these brands continue to rank highly in search results.
The Amazon brand name evaluator can help sellers avoid creating confusing names by offering structured Brand name analysis. Using it ensures your Amazon brand name ideas are easier for customers to recognize and are legally safe.
Key reasons for these strange brand names include:
- Sellers must hold a registered or pending U.S. trademark to access Brand Registry, which can be slow and picky.
- Many sellers choose gibberish or nondescript names that won’t clash with existing trademarks.
- As long as products meet Amazon’s standards, sellers can succeed without a recognizable brand name.
- Shoppers often focus on price, fast shipping, and positive reviews instead of brand recognition.
Even if a brand name seems odd, many sellers succeed without major issues. Using a Brand name checker like the Amazon brand name evaluator helps reduce guesswork and increases the chances of creating an effective name.
Debunking the Brand Name Myth: Brand Names Don’t Make the Brand
Choosing a brand name is often more stressful than it needs to be, but the truth is the name itself doesn’t define a brand. Even globally recognized names like Apple, Google, and Nike were confusing or hard to pronounce at first, yet these companies became iconic because of the value and experience they built over time.
Names start out meaningless, and their significance is created through consistent marketing, customer experience, and cultural reinforcement. It can take years for a brand to stick in people’s minds, so the real focus should be on practicality: can it be pronounced, is it searchable, and how much effort are you willing to invest in building its meaning?
The lesson for sellers is clear: pick a name that works without overthinking symbolism, then concentrate on creating a strong brand presence. Tools like the Amazon brand name evaluator can help generate ideas, but ultimately, the brand’s power comes from the work behind it, not the name itself.
The Brand Name Myth by Martin Soler"Stop overthinking your brand name."
