Sellers can now showcase the Amazon EcoVadis sustainability medal on Amazon Business to highlight verified ethical practices.
The Amazon EcoVadis sustainability medal is changing the way sellers prove their environmental and ethical practices on Amazon Business. Sellers who earn this recognition can display it directly on their profiles, giving buyers instant confirmation of their commitment.
This update streamlines sustainable procurement and sets a new standard for transparency in the B2B marketplace. For sellers, it offers a competitive edge, as around 46% of consumers prioritize sustainability, while also helping buyers make smarter, more responsible purchasing choices.
Amazon EU Sellers Gain Visibility With EcoVadis Medal Rollout
Based on Mark Segal’s ESG Today article, the Amazon EcoVadis sustainability medal is now available in Amazon Business stores across the UK, France, Spain, Italy, and Germany. This rollout enables buyers in these regions to identify sellers with verified sustainability practices, reinforcing Amazon Business’s sustainable procurement across Europe.
EU sellers must meet sustainable Amazon seller requirements through the EcoVadis assessment to demonstrate verified performance. This ensures buyers can confidently select suppliers aligned with responsible business practices.
By displaying the EcoVadis medal, sellers can increase visibility and credibility in competitive EU marketplaces. Buyers benefit from streamlined decision-making, as they can prioritize suppliers with independently verified sustainability credentials.
The feature is available to EcoVadis Premium, Select, and Corporate subscribers, encouraging sellers to complete their assessments to gain regional recognition. Amazon’s EU-focused rollout underscores its commitment to transparency and highlights the strategic value of sustainability for sellers across Europe.
Amazon EcoVadis Sustainability Medal Sets New B2B Standards
How Amazon & EcoVadis are Verifying Sustainable Sellers By Lucy Potter"Amazon Business sellers can now display EcoVadis sustainability credentials on their profiles, giving buyers verified insight into ethical and environmental practices while advancing standardized sustainable procurement across the B2B marketplace."
Sellers can display the Amazon EcoVadis sustainability medal after completing the assessment, earning recognition from Bronze to Platinum or a Committed Badge. Buyers can then filter search results to prioritize verified sellers, streamlining procurement and boosting confidence in responsible sourcing.
Sellers’ achievements are evaluated across four core themes in the EcoVadis rating for the Amazon sellers framework. Businesses that adopt these practices can gain a competitive edge, improve buyer trust, and potentially increase sales, while those that do not risk reduced engagement and lower profitability.
This integration demonstrates a new level of transparency in the Amazon B2B marketplace, reflecting a broader push toward sustainable procurement standards. Amazon agency partners can now guide sellers through the process to maximize visibility and compliance with sustainability expectations, creating measurable business value.
Verified Sustainability Now a Key Buyer Criterion on Amazon Business
Eligible sellers can feature the Amazon EcoVadis sustainability medal directly on their Business store profiles, providing buyers with verified evidence of environmental, ethical, and procurement practices. This update comes as part of the ongoing Amazon and EcoVadis partnership, designed to simplify sustainable procurement and improve transparency across the B2B marketplace.
Sellers who want to display their sustainability performance need to complete a comprehensive assessment to understand how to get EcoVadis on Amazon. By earning recognition through Bronze, Silver, Gold, or Platinum Medals, or a Committed Badge, sellers can increase visibility and credibility among conscious buyers.
According to EcoVadis, its assessment evaluates performance across four core themes:
- Environment
- Labor & Human Rights
- Ethics
- Sustainable Procurement
Businesses that meet these standards gain a competitive advantage, while buyers can prioritize responsible suppliers using verified credentials. Sellers can also filter and highlight their profiles to show how to qualify for the EcoVadis medal, ensuring their commitment to sustainability is recognized by Amazon Business customers.
