Amazon listing voiceovers use AI to convert product highlights into short audio clips, offering shoppers an easier way to review features and make decisions.
Voice-assisted shopping is on the rise, and Amazon is embracing this transformation with its latest innovation: Amazon listing voiceovers. This new feature on the platform leverages artificial intelligence to generate concise, compelling audio summaries directly on product detail pages.
For sellers, this means a unique opportunity to elevate their listings and resonate with a broader audience. As consumers increasingly turn to voice-assisted technology for everyday tasks, this move is particularly strategic.
There’s a lot to gain from using voiceovers in e-commerce. Research from MSI in 2021 found that voice AI users browse 13.6% more and spend 19.5% more, translating to an estimated $493 million in added sales revenue annually.
PYMNTS"30.4% of Gen Z and 27.6% of Millennials engage in voice shopping weekly."
Amazon tests AI-powered voiceovers to enhance product listings
Amazon has announced a significant update to its shopping experience with the introduction of new short-form audio product summaries. This innovative feature utilizes AI-powered shopping experts to discuss key product features directly on select product detail pages.
These AI experts analyze product details, customer reviews, and information from across the web, bringing product details to life in an easily consumable audio format.
The core aim of this feature is to make product research both fun and convenient for customers. It offers a similar experience to having knowledgeable friends discuss potential purchases, making shopping easier even while multitasking or on the go.
Customers can access these summaries by tapping the “Hear the highlights” button within the Amazon Shopping app.
Initially, this test feature focuses on products that typically require more consideration before purchase. It provides helpful insights through detailed discussions, ultimately helping Amazon customers save time while shopping.
The summaries are currently available on select products for a subset of U.S. customers, with plans to expand to more product detail pages and a wider U.S. customer base in the coming months.
The intelligence behind this feature relies on large language models (LLMs). These models generate scripts by drawing information from Amazon’s product catalog, customer reviews, and general web content, then translating it into short-form audio clips.
This AI-powered audio content is part of Amazon’s ongoing efforts to make shopping faster, easier, and more enjoyable. This new audio feature complements other AI-powered shopping tools Amazon has introduced to help customers save time and make informed decisions.
These include Rufus, a generative AI-powered shopping assistant that answers various shopping questions, and Shopping Guides, a simplified product research tool leveraging generative AI for dynamic guidance on over 100 product types.
Listening to Amazon listing voiceovers with "Hear the Highlights"
The Verge reported that the new voiceover format uses two AI hosts to discuss a product’s features in a conversational, podcast-like format. These audio summaries draw from product details, customer reviews, and web content to help shoppers make informed decisions faster.
Each summary begins with a brief disclaimer that it’s AI-generated, followed by an introduction from a lead AI “expert” who offers product insights. For instance, in the clip for SHOKZ OpenRun Pro headphones, the AI host discusses the bone-conduction technology and raises questions about its performance and user preferences.
Currently supported products include:
Ninja Blender
OSEA Undaria Algae Body Oil
SHOKZ OpenRun Pro Bluetooth Bone Conduction Headphones
SafeRest 100% Waterproof King Size Mattress Protector
Seller implications of Amazon listing voiceovers
According to Spacelab, this AI-generated voiceover tool is designed to increase shopper engagement and make browsing more interactive.
The voiceovers are generated using Amazon’s proprietary text-to-speech technology and are featured directly on product detail pages. Sellers input their bullet-pointed product features, which the AI transforms into short, professional-sounding audio summaries.
This rollout aligns with Amazon’s broader AI-driven strategy to improve customer experience and streamline seller tools. Initial feedback indicates that shoppers are spending more time on listings that include audio summaries, which could lead to higher conversion rates.
Key details about the feature:
Voiceovers are created from English-language bullet-pointed product highlights
Sellers have no control over voice tone – Amazon defaults to a clear, neutral voice
The feature is currently only available for English listings
Early adopters have reported increased interaction and engagement
hrnews"An aligned voiceover matches and conveys the desired brand personality or positioning through carefully crafted vocal style."
Brand tone plays a critical role in shaping customer perception, and voiceovers are no exception. Amazon’s listing voiceovers use a neutral, robotic voice that cannot reflect a brand’s unique personality, whether that’s energetic and youthful for a fitness brand or calm and authoritative for a financial product.
Amazon’s move follows similar trends across the e-commerce space. Platforms like Shopify and TikTok have also introduced AI tools to improve seller efficiency and enhance user experience.
While sellers benefit from a hands-off solution for adding persuasive audio, it remains to be seen if customers will respond as positively to robotic narration as they might to a human voice. Nonetheless, Amazon’s voiceover feature represents another shift toward AI-managed customer interactions.
For now, it’s a step into a new kind of shopping experience – one where the pitch doesn’t come from a salesperson, but from an algorithm.
Preparing detail pages for Amazon listing voiceovers
Duke K. shared in a LinkedIn post that this change is meant to boost both accessibility and customer engagement, but sellers might need to compromise.
For sellers and brands, this means written copy is now being read aloud to shoppers through Amazon’s automated voice assistant. The implications are significant: poor grammar, strange characters, or overly complex bullet points can lead to awkward audio and lost conversions.
Key considerations for sellers:
Each bullet point should be one clear, concise sentence
Avoid special characters, emojis, or odd formatting
Listen to your own listing on mobile to ensure it sounds natural
Robotic or unclear phrasing may damage trust with shoppers
To adapt effectively to Amazon listing voiceovers, sellers should consider several key strategies.
It is advisable to shorten bullet points, ensuring that each sentence conveys only one spoken idea. This helps the AI translate information clearly and naturally.
Sellers should also avoid using weird characters or unusual formatting within their product descriptions. These elements can confuse the AI, leading to less-than-optimal audio summaries.
A critical step is to test your listing on mobile devices with the audio feature active, listening to how the AI voice presents your product information. If the audio sounds robotic or unnatural, it is a strong indication that customers will perceive it similarly, potentially impacting their engagement.
An Amazon agency with expertise in content optimization can provide valuable assistance in refining listings for this new auditory experience.
