Registration is now open for the Amazon New Seller Summit 2026, a one-day event designed to give new sellers practical strategies on listings, pricing, fulfillment, advertising, and account health.
Amazon added roughly 165,000 new sellers in 2025, highlighting the competitive challenges first-time entrepreneurs face. Many newcomers find it difficult to optimize their catalog, protect account health, and drive sales without support.
The Amazon New Seller Summit 2026 offers a one-day, immersive event where Amazon experts provide practical advice on listings, advertising, fulfillment, and pricing. Attendees also gain direct access to Amazon leaders and fellow sellers for ongoing guidance and collaboration.
Register Now for the Amazon New Seller Summit 2026
Registration is officially open for the Amazon New Seller Summit 2026, set for May 20 in Anaheim, California. The one-day event is designed to help new sellers gain clarity and confidence while building their Amazon business.
The summit offers curated learning through interactive sessions led by Amazon experts. Attendees can gain practical strategies for product listing optimization, pricing, fulfillment, advertising fundamentals, and account health management.
Amazon“This is a one-day event we’ve created to help you build your Amazon business with clarity and confidence.”
Sellers will also have access to one-on-one guidance at Seller Café and extended Q&A sessions at Summit Central. Networking opportunities with Amazon senior leaders, product owners, and fellow sellers make this one of the most valuable Amazon selling partner events of the year.
Early-bird registration is available at $99, with space offered on a first-come, first-served basis. New sellers and Amazon agencies interested in attending can secure their spot now to take full advantage of the resources and connections available.
What to Expect at Amazon New Seller Summit 2026
According to Amazon, sellers who register for the Amazon New Seller Summit 2026 can expect a full day of immersive learning designed to accelerate their business growth. The event includes Amazon seller learning sessions where attendees will gain practical strategies to build their brand, optimize listings, and develop effective fulfillment approaches.
Participants will have access to one-on-one consultations at Seller Café and extended Q&A opportunities with session speakers. These interactions allow sellers to address specific challenges and receive guidance from experienced Amazon experts.
The summit also provides opportunities to connect with Amazon senior leaders, product owners, and fellow sellers. Networking at the event will help attendees form lasting relationships and discover solutions tailored to new seller needs, making it a must-attend Amazon seller training event.
A structured agenda ensures sellers can plan their day efficiently, with sessions covering topics like advertising, account health, pricing, new product launches, and brand growth. The event is designed to give sellers hands-on experience and actionable insights to implement immediately.
| Event Feature | Details |
|---|---|
|
Date & Location |
May 20, 2026, The Westin Anaheim Resort, CA |
|
Badge Pick-up |
7:45 a.m. – 5:00 p.m. |
|
Networking Breakfast |
8:00 a.m.- 9:00 a.m. |
|
Summit Central & Seller Café |
8:00 a.m. – 5:00 p.m. |
|
Keynote |
9:00 a.m. – 10:00 a.m. |
|
Breakout Sessions |
10:45 a.m. – 11:30 a.m., 12:45 p.m. – 4:00 p.m. |
|
Networking Lunch & Reception |
11:30 a.m. – 12:45 p.m., 4:00 p.m. – 5:00 p.m. |
Lessons from the 2025 Summit and What to Expect in 2026
The 2025 New Seller Summit in Los Angeles brought together over three hundred entrepreneurs and business owners, as reported by ChannelMax, providing a hands-on learning platform for new and aspiring sellers. Attendees gained direct insights from Amazon leaders and industry peers on building strong brands and boosting sales, setting expectations for what the Amazon New Seller Summit 2026 will offer.
Key highlights from the 2025 event included curated tools and programs that reportedly helped new sellers achieve six times higher sales in their first year. Sellers attending the 2026 summit can anticipate similar outcomes through Amazon summit sessions and workshops focused on catalog management, advertising, and brand growth strategies.
Practical tools such as Brand Registry, A+ Content, and AI-powered enhancements were showcased in 2025 to help sellers improve listing quality and consumer trust. Programs like Amazon Vine reviews, Automated Pricing, and Product Opportunity Explorer provided attendees with actionable solutions for pricing, review acquisition, and product expansion, giving sellers a preview of what to expect in 2026.
The 2025 summit also highlighted the FBA New Selection Program, which lowers barriers for launching new products with benefits like storage, liquidation, and returns support. New attendees, including those selling on Amazon for beginners, can expect similar guidance in 2026 to implement these programs effectively and grow their business confidently.
