The world’s largest e-commerce platform now offers features to simplify festive shopping. To boost holiday sales on Amazon, you can capitalize on these tools.
Struggling to boost your Amazon sales this holiday season? Don’t worry, you’re not alone.
With so much competition, it can be tough to stand out. But Amazon has introduced a variety of new features to help sellers like you drive sales.
By understanding and leveraging these tools, you can significantly increase your holiday revenue.
Seamless Shopping with New Amazon Offerings
New features in the Amazon Shopping app and seamless purchasing options through popular social media platforms make it easier for customers to find the perfect gifts, share product recommendations, and shop directly, whether on Amazon or elsewhere. Of these tools, Amazon Inspire and running ads on TikTok are stand out ways sellers can implement to boost holiday sales on Amazon.
Amazon Inspire
If you’re a vendor or seller enrolled in Amazon Brand Registry with an active Brand Store, Amazon Inspire can be a powerful tool to drive visibility during the holiday season. Here’s how:
- Post high-quality images to your Brand Posts—these are eligible to appear in Inspire, giving your products extra exposure to shoppers.
- Use lifestyle images and mobile-friendly shots that highlight your product in real-life scenarios. Keep your posts engaging and visually appealing to attract more impressions and clicks.
- Make your social posts SEO-friendly by integrating relevant keywords. This helps improve visibility in search results, boosting the chances of being discovered by potential customers.
- Don’t just sell products—share the experience. Create posts that show how your products fit into a customer’s life, making them more relatable and memorable.
- Keep a consistent presence with at least one post every two to three days. More frequent posting can significantly increase engagement.
- Use Amazon’s data insights to track impressions, engagements, and clicks. Test different types of posts to see what resonates with your audience and adjust your strategy accordingly.
TikTok Ads
TikTok for businessShop select Amazon ads on TikTok without leaving the app
Thanks to the Amazon-TikTok integration announced in August 2024, sellers can now seamlessly promote their products directly on TikTok, driving sales without interrupting the user experience. Here’s how to leverage TikTok ads to boost your holiday sales:
- Create Holiday-Themed Content
Highlight festive products, emphasize fast delivery with Buy With Prime, and add urgency with countdowns for limited-time deals.
- Stand Out with Eye-Catching Visuals
Use bright filters, bold text, and popular holiday audio to make your content pop. Aim for a TikTok vibe rather than traditional ads.
- Incorporate Trending Hashtags
Use popular holiday hashtags like #GiftTok and #PrimeHolidayDeals to tap into trending conversations and expand your reach.
- Make it Fun and Authentic
Keep it casual and energetic, using playful transitions and creative visuals to make your products feel like must-have gifts.
Consider Setting Up a TikTok Shop
TikTok Shop is an emerging e-commerce platform with a huge potential for growth, offering Amazon sellers a way to reach a younger, highly engaged audience.
Charts: U.S. TikTok Shop Sales 2023-2024, Practical EcommerceUS TikTok Shop sales showed an upward trend from its launch in September 2023, with revenue peaking at over $600 million in July 2024.
How TikTok Shop Works
TikTok combines social media and e-commerce, making it incredibly easy for users to shop directly within the app.
As users scroll, they see products in videos. Clicking on the product takes them directly to a shopping page.
Setting Up Your TikTok Shop
Here’s a video you can watch to learn how to set up your Tiktok Shop.
Boost Holiday Sales on Amazon with the 2024 Brand Guide
Amazon also released the 2024 Holiday Brand Guide to help sellers prepare for the holiday shopping season. The guide offers best practices for brand programs like A+ Content, Amazon Live Shoppable Videos, Manage Your Experiments, and Brand Analytics.
It also includes tips for refreshing your listings, optimizing content, and targeting specific audience segments with the right deals.
Optimizing Content for Holiday Sales
Basic and Premium A+ Content
Amazon 2024 brand guide contains ideas on how to maximize conversions and drive holiday sales.
Boost Holiday Sales with A+ Content on Amazon
Maximize conversions and drive holiday sales with A+ Content by incorporating the following strategies:
Enhance Informed Decisions
- Use the Q&A Module to address frequently asked questions and simplify complex product features.
- Answer common queries like, “What does this button do?” and “What does this material look and feel like?”
- Include technical specifications to help customers easily understand product details.
Showcase Products Effectively
- Use high-quality images to show multiple angles or different uses of the product.
- Incorporate video modules to create 20-second clips showcasing the product in use and its various angles.
Leverage Brand Story for Cross-Selling
- Highlight seasonal discounts and top products using the Brand Story feature.
- Promote other items in your catalog to increase sales opportunities during the holiday rush.
Use the Comparison Chart Module
- Show differences between similar products to help customers make informed choices.
- With Premium A+, shoppable comparison charts can double cart conversions.
Premium A+ Video Content
- Add video content to your A+ pages, as videos can boost sales by up to 9.7%.
- Videos help customers with pre-purchase decisions, product setup, and more, making them 3.6x more likely to convert.
Manage Your Experiments
- Use festive images and designs to engage customers and test which variations drive conversions.
- Use the increased holiday traffic to gather insights for future sales.
- Set experiments to Auto-Publish once they reach statistical relevance and launch experiments easily from the “Edit Listing” page.
- Test content across multiple countries to tailor listings for different markets.
Live Shoppable Videos
- Create engaging videos for different stages of the buying journey.
- Use videos from social media or your website to enhance the shopping experience.
- Content Ideas include storytelling, unboxing & setup, product reviews & demos, and how-tos & try-ons.
Connect with Customers
Brand Tailored Promotions
- Offer 10%-50% off to past and potential customers on select ASINs or your entire brand catalog.
- Choose from goals like New Customer Acquisition, Retention, Re-engagement, or Cross-sell for targeted campaigns.
- Offer discounts on specific products and target relevant audiences like Views Remarketing, Cart Remarketing, One-Time, and Lapsed customers.
- Use In-market and Complementary Product Remarketing to attract new customers outside your current audience.
- Customers can find your promotions on the Search page, Product Detail page, and your Brand Store.
Challenges To Anticipate
Amazon sellers may face several challenges when using tools to boost holiday sales.
With Amazon Inspire, consistent high-quality posts and SEO optimization are needed to maintain visibility and engagement. TikTok Ads require creating fun, engaging content and careful targeting to avoid ad fatigue.
A+ Content demands visually appealing and informative designs, with ongoing testing to maximize conversions. Experiments can be complex to set up and analyze.
Live Shoppable Videos require high production quality and a strong audience base. Lastly, managing Brand Tailored Promotions involves complex campaign management and accurate audience targeting.
These tools require significant effort and expertise to execute effectively.
To fully leverage Amazon’s holiday tools and overcome potential challenges, partnering with a Brand Manager or Amazon Agency can help streamline content creation, manage experiments, and optimize promotions. With the right support, you can boost your holiday sales and ensure a successful season.
