In order to define our strategy, we started by analyzing our target market and its size.
We then followed a plan integrated with the following elements:

Marketing & Design

• Creation of correct parentages to boost sales on the products that needed to increase sales
• Listing creation and optimization from A-Z, with new products as the catalog is growing.
• Adding new shoe styles and accessories to listings in accordance with.
• Heavy focus on FBA catalog development.

Catalog Fixes

• We used the brand’s mission and assets to create compelling A+ Content, Infographics and Copywriting to address the customers’ lifestyle communication needs.
• Focused our proprietary process on seo to improve ranking, indexing and traffic.

Advertisement & PPC

• We created campaigns with the main keywords, competitors, category, video and defensive targeting of our main competitors and our products to avoid customers window shopping in other listings.
• We continuously create value through posts so customers looking for solutions know our products.
• Spending on ppc strategically (maximize investment since the shoes space is (crowded)
• PPC campaigns updates prior to the change in seasons and consumer behavior.

Account Health

• Inventory management to maintain a healthy IPI score (again due to the large catalog and many SKUs since each style and variation has several sizes)
• Auditing sell-through rates and processing removal orders to Nisolo’s warehouse as needed