Revenue Increase
Revenue increased by 291% in 2022 from 2021 after already increasing by 170% in 2021 from 2020.
Days with My Amazon Guy
Onboarded on February 2021
Footwear & Accessories
United States
2014 – ongoing
Started 5 years ago, Nisolo, which means not alone in Spanish, is a brand devoted to its customers and its supply chain. It began in Peru, employing a team of artisans, crafting leather shoes. Patrick Woodyard, working in the microfinance world, was stunned by the workmanship but frustrated by the lack of a market. So he founded a company, specializing in leather shoes and catering to the American market. LA-based designer Zoe Cleary partnered with him to create classic designs, with everlasting appeal (transcending seasonal fashion trends).
Improving Catalog Management – The catalog was all over the place, parentages were not correct and products were often showing in other categories.
Conversion Rate – Even Though the brand has a unique proposal and can appeal to a wider audience, conversion rate was lower than the average for footwear. The brand’s message could be improved.
Creative Assets – The creative assets were not retail ready for Amazon, they needed to explain how this product added value to the shopper while also telling the story of the brand.
Advertisement – Campaigns were not optimal to grow market share and defensive efforts to keep Nisolo listings from being targeted by competitors were non-existent.
Account Health – Keeping larger amounts of slow moving inventory were affecting it’s account health, and Amazon was reducing the inventory available, thus, making very hard to keep the listings in stock.
In order to define our strategy, we started by analyzing our target market and its size.
We then followed a plan integrated with the following elements:
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Increase
in Sales
A new brand carves it’s own space on Amazon, and is able to thrive with the right strategy.
Increase
in Sales
Higher Order
Value
Helping a well-know, but underperforming brand get the performance it deserved.
Reach us at +1 470-623-1951 Monday to Friday, from 9:00am to 5:00pm EST.