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Pillowflex, a Georgia based company, has been a family-owned business for over 35 years, with a vision to provide and distribute the highest quality pillows in America. Pillowflex takes pride in its high-quality American manufacturing and products.
The company is passionate about creating high-end products at affordable prices. With its top-of-the-line facilities, Pillowflex is able to manufacture over 4,500 pillows a day and is looking to expand operations within the US.
Do you have an idea for a pillow? Pillowflex can make your ideas come true. Any pillow size and style, either square, rectangular, or bolster pillows
Amazon Re-Selling Products – Pillowflex is a well-known brand. Thanks to the quality of their pillows, they are well positioned in the customer’s mind; however, sales on Amazon were not reflecting this. Amazon started to re-sell the returns they got as used, which meant that customers were receiving subpar pillows that were used and not living up to Pillowflex standards.
Creative – The brand was experiencing a lot of returns as customers didn’t know which size they needed and how to select the pillow insert that would look the best for their sham.
PPC – There were only Sponsored Products campaigns running, and no strategy to add more advertising styles.
Catalog – Amazon mixed the parentages, type of pillows, and some were not displaying the correct sizing on the product page
In order to define our strategy, we started by analyzing our target market and its size.
We then followed a plan integrated with the following elements:
We continuously create value through posts, so customers looking for solutions know our products.
Head of E-commerce & Distribution, Titan Company Ltd.
Running a business presents enough challenges. Amazon shouldn’t be one of them. With My Amazon Guy on your side, you can and will grow your brand.
I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.
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So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist!
Maria Victoria Piedad