Higher Order Value
Since onboarding, the average order value has grown by 25%
Increase in Sessions
Highest recorded sessions compared to onboarding percentage
Growth in sales volume
Total sales in 2023 increased by a significant 50% over 2022
Days with My Amazon Guy
Onboarded on March 2022
Pillowflex, a Georgia based company, has been a family-owned business for over 35 years, with a vision to provide and distribute the highest quality pillows in America. Pillowflex takes pride in its high-quality American manufacturing and products.
The company is passionate about creating high-end products at affordable prices. With its top-of-the-line facilities, Pillowflex is able to manufacture over 4,500 pillows a day and is looking to expand operations within the US.
Do you have an idea for a pillow? Pillowflex can make your ideas come true. Any pillow size and style, either square, rectangular, or bolster pillows
Pillowflex, a Georgia based company, has been a family-owned business for over 35 years, with a vision to provide and distribute the highest quality pillows in America. Pillowflex takes pride in its high-quality American manufacturing and products.
The company is passionate about creating high-end products at affordable prices. With its top-of-the-line facilities, Pillowflex is able to manufacture over 4,500 pillows a day and is looking to expand operations within the US.
Do you have an idea for a pillow? Pillowflex can make your ideas come true. Any pillow size and style, either square, rectangular, or bolster pillows
Amazon Re-Selling Products – Pillowflex is a well-known brand. Thanks to the quality of their pillows, they are well positioned in the customer’s mind; however, sales on Amazon were not reflecting this. Amazon started to re-sell the returns they got as used, which meant that customers were receiving subpar pillows that were used and not living up to Pillowflex standards.
Creative – The brand was experiencing a lot of returns as customers didn’t know which size they needed and how to select the pillow insert that would look the best for their sham.
PPC – There were only Sponsored Products campaigns running, and no strategy to add more advertising styles.
Catalog – Amazon mixed the parentages, type of pillows, and some were not displaying the correct sizing on the product page.
In order to define our strategy, we started by analyzing our target market and its size.
We then followed a plan integrated with the following elements:
There was no clear strategy on how to increase market share, we created different campaign types:
We continuously create value through posts, so customers looking for solutions know our products.
Our top Amazon experts are available for coaching calls, and can assist in improving your success on Amazon. Book a coaching call now.
Increase
in sales
Successfully expanded to a new market, and overcame the challenges it came with.
Growth in
2 years
With improved assets, we carved a space for growth in a crowded category.
Increase
in sales
A family-owed business grows amid tough competition and established brands.
Reach us at +1 470-623-1951 Monday to Friday, from 9:00am to 5:00pm EST.