Knowing how to run an Amazon agency effectively is one of the biggest challenges for growing teams. Implementing a news-style structure might be the game-changer your agency needs.
When managing an Amazon agency, there are many moving parts, especially since multiple specialists and account managers are usually involved. Without a clear system, it can quickly become chaotic, slowing down execution and impacting client results.
In this blog, we will show how running your Amazon agency like a newsroom can provide the framework for consistent success. We’ll also cover the key roles, workflows, and strategies that make this approach practical and results-driven.
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Why Amazon Agencies Can Learn from Newsrooms
Running an Amazon agency and running a newsroom have a surprising amount in common, and understanding this can make managing your agency much smoother. Newsrooms operate with clear roles, fast decision-making, and structured workflows, which are exactly the principles that can help an Amazon agency stay organized and efficient.
As a former television reporter, Steven Pope applied these newsroom lessons to his agency, treating every client project like a story that needs reporting, producing, and delivering on time. By mirroring the structure of a newsroom, agencies can define roles, streamline communication, and ensure that no critical tasks fall through the cracks.
Newsroom Key Roles Every Amazon Agency Needs
There are key roles that make a newsroom run smoothly, and many of these same roles translate directly to an Amazon agency. Each position ensures that projects are executed efficiently, client needs are met, and the organization keeps moving forward, just like a well-oiled news team.
1. General Manager - Founder
The general manager oversees the newsroom and sets direction. As founder, this role guides the agency and manages overall client operations.
2. News Director - Account Director
News directors decide which stories air and prioritize coverage. Account directors manage top clients and solve critical problems.
3. Reporter / Multimedia Journalist - Account Manager
Reporters gather and present information on-air. Account managers handle client communications and execute projects.
4. Anchor - Amazon Specialist
Anchors keep the broadcast flowing and cue stories. Amazon specialists lead campaigns, ensuring ads, listings, and optimizations run smoothly.
5. Producer - Creative Team
Producers organize content and polish the final broadcast. Creative teams produce A+ pages, videos, and visual content for clients.
6. Sales Staff - Specialists
Sales teams bring in revenue and support multiple functions. Amazon specialists troubleshoot tasks and provide flexible support for projects.
7. Technical / QA - Operations & QA
Tech staff maintain equipment and quality for broadcasts. Operations and QA ensure client work is accurate and meets standards.
The Four-Step “Breaking News” Workflow
A newsroom typically follows a structured workflow to gather, verify, and deliver stories efficiently. By adopting a similar process, an Amazon agency can ensure projects are completed accurately, on time, and with maximum impact for clients.
1. News Gathering - Understand the Scope
The first step is identifying the story or project requirements. At an Amazon agency, this means assessing a client’s needs, analyzing Amazon updates, and deciding which actions will have the most impact.
2. Reporting - Complete the Work
Next, the task or project is executed according to the plan. This includes managing ads, optimizing listings, or creating content, just as reporters collect facts and shoot their stories.
3. Editing & Review - Quality Assurance
Once the work is done, it’s carefully reviewed to ensure it meets the original scope. Similar to how editors verify accuracy before a broadcast, the agency checks for errors and ensures strategies are effective.
4. Broadcasting - Deliver to Client
Finally, the finished work is delivered to the client with clear communication and actionable insights. Like a news segment going live, this step ensures the client receives timely, reliable, and high-quality results.
How to Successfully Run an Amazon Agency
Running an Amazon agency is challenging, especially if you don’t have a clear, repeatable workflow in place. By implementing a structured process like the newsroom-inspired four-step method, you can streamline projects, deliver results faster, and scale your agency efficiently.
Don’t know how to run an Amazon agency by yourself? Our full-service Amazon agency can help you out; we offer full-service support for both sellers and other agencies.
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