Essential Brand Kit Design

Description

• Research and Analysis
  • Target Audience Research & Industry Trends Research
• Define Brand Elements
  • Logo, Color Palette, Fonts and Typography
  • Logo Variation, Imagery Style and Iconography
• Logo Design
  • Starter Usage Guidelines – Correct Usage, Logo Misuse and Examples
• Color Palette
  • Primary Colors with HEX Codes
• Typography
  • Primary Typeface
• Imagery Style
  • Starter Image Style And Usage
• Voice and Tone
  • Tone of Voice Examples
• Brand Application
  • Brand Application Examples on Essential Touchpoints
• Usage Restrictions and Permissions
  • Brand Usage Restrictions
• Document and Disseminate
  • Document of Compiled Guidelines
• Deliverables
  • PDF/Raw File