Professional Brand Kit Design

Description

• Research and Analysis
  • Target Audience Research & Industry Trends Research
  • Competitor Research & Branding Strategy Insights
• Define Brand Elements
  • Logo, Color Palette, Fonts and Typography
  • Logo Variation, Imagery Style and Iconography
  • Detailed Instructions on Brand Elements
• Logo Design
  • Starter Usage Guidelines – Correct Usage, Logo Misuse and Examples
  • Starter Usage examples
  • Logo Variation Area of Non-Interference
  • Logo Variation Guidelines: Minimum, Online, and Maximum Size Usage
  • Logo in Background
• Color Palette
  • Primary Colors with HEX Codes
  • Secondary Colors HEX Codes and Color Usage Guidelines
• Typography
  • Primary Typeface
  • Secondary Typeface for Various Applications
  • Guidelines on Spacing, Size, Usage & Hierarchy
• Imagery Style
  • Starter Image Style And Usage
  • Photography Techniques Instructions
  • Image Types Instructions
  • Filter Instructions
  • Usage Restrictions
• Voice and Tone
  • Tone of Voice Examples
  • Brand Voice Guidelines
  • Language Scenarios and Communication Style Scenarios
• Brand Application
  • Brand Application Examples on Essential Touchpoints
  • Brand Application Demo on Print and Digital Merchandise
  • Brand Application Templates
• Usage Restrictions and Permissions
  • Brand Usage Restrictions
  • Third-party Usage Restrictions
  • Co-Branding Guidelines
  • Legal Considerations
• Document and Disseminate
  • Document of Compiled Guidelines
  • Accessible Document with Organized Sections
• Deliverables
  • PDF/Raw File
  • Logo Variations & Social Media Profiles