Rare Beauty Brands Case Study

61.25%

Growth in Two Years

Grew 35% in the first year, and 29% in the second year

2

New Brands Launched

Successfully launched two new brands in the marketplace

1,100

Days with My Amazon Guy

Onboarded on May 2021

Rare Beauty Brands Case Study

Overview

Rare Beauty Brands Case Study with My Amazon Guy
Industry: Beauty and Personal Care
Location: USA
Links: rarebeautybrands.com
 

Rare Beauty Brands is a pioneering force in the realm of beauty and skincare, dedicated to redefining standards and enhancing individual beauty through innovation and authenticity. Established with a commitment to inclusivity and empowerment, Rare Beauty Brands embodies a fusion of premium quality, cutting-edge technology, and a profound understanding of diverse beauty needs.

Mission Statement: Rare Beauty Brands is on a mission to empower individuals to embrace their uniqueness, amplifying confidence and self-expression through a curated selection of revolutionary beauty and skincare solutions.

Rare Beauty Brands boasts an impressive portfolio of acclaimed beauty and skincare brands, each with its own unique identity and purpose. Among its flagship brands is Patchology, renowned for its innovative skincare solutions that combine cutting-edge technology with potent ingredients to deliver visible results in minimal time.

Patchology stands as a beacon of efficiency and effectiveness in the skincare industry, offering a range of transformative products designed to address a variety of concerns, from hydration and rejuvenation to brightening and detoxification. With a focus on delivering fast, targeted solutions for busy individuals, Patchology harnesses the power of advanced formulations and intelligent delivery systems to streamline skincare routines and maximize efficacy.

Rare Beauty Brands stands as a beacon of innovation, inclusivity, and authenticity in the beauty industry, driven by a passion for empowering individuals to embrace their unique beauty journeys. With a diverse portfolio of groundbreaking brands, including Patchology, Rare Beauty Brands continues to shape the future of beauty, one transformative product at a time.

My Amazon Guy Services

  • Marketing
  • Lifestyle Images
  • Infographics
  • Advertisement
  • Platform Management
  • SEO Optimization
  • Brand Content
  • Troubleshooting & Logistics

The Challenges

Competitive Category – Although Patchology has grown to be a well known brand, Rare Beauty Brand has seen an increase in commoditization of their products by other overseas brands with much more affordable items at the expense of product quality. Rare Beauty has been able to maintain their pricing position through effective marketing, brand awareness and by consistently providing high quality beauty products.

Creative – Several other brands in the industry had the same creative work through creative licensed models and generic imagery. 

Hijackers – Several of Rare Beauty’s listings had been losing their buy box featured offering due to a reseller/hijacker appearing on their pages with a lower price point.

The Approach

In order to define our strategy, we started by analyzing our target market and its size. We then followed a plan integrated with the following elements:

Marketing and Design

  • Clearly defined the target audience based off of Amazon Analytics
  • Created captivating infographic imagery, A+ Content and copywriting to address the main customer’s pain points and concerns and emphasizing the quality and benefits of the products.
  • Rare Beauty Brand’s designs stand out as they incorporate real brand ambassadors utilizing their brand’s products.

Catalog Fixes

  • Focused our proprietary process on seo to improve ranking, indexing and traffic.
  • Appealed resellers that appeared on product pages and protected their listings.

Advertising & PPC

  • We created campaigns with the main keywords, competitors, category, video and defensive targeting of our main competitors and our products to avoid customers window shopping in other listings.
  • We continuously create value through posts so customers looking for solutions know our products.

The Impact

With new and improved Amazon SEO strategies implemented, updated product titles, bullet points, and descriptions to go along with new infographics and Premium A+ content, we were able to grow sales 
year over year (35% in year one, and 29% in year two) despite the competitive nature of their category.
 
A another major win was successfully growing buy box percentage to a full 100%, knocking out all resellers as they came.
 
With Rare Beauty Brands firmly in the drivers seat on Amazon, they’re now set up for another year of growth with My Amazon Guy.
Rare Beauty Brands Yearly Growth with My Amazon Guy

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