Can I use the same email to manage 100 Amazon accounts? Yes, you certainly can! We have been doing it for years, so why can’t you?
The topic of handling multiple Amazon accounts using a single email might raise some eyebrows, but the success of this method all boils down to how you do it.
We’ll demonstrate here how to have 100 Amazon accounts on the same email and provide all the relevant details for effectively managing multiple seller accounts.
Be sure to read until the end!
Unique Display Name Of Brands:
Scenario: A seller manages diverse brands, such as high-end tech gadgets and eco-friendly household products. To maintain distinct identities, separate Amazon accounts are established for each brand, allowing focused management and targeted marketing.
Manufacturing for Different Companies:
Scenario: A manufacturer produces custom items for distinct businesses—clothing for Company A in fashion and home decor for Company B. Separate Amazon accounts streamline operations for each company, ensuring efficient management.
Enrollment in Exclusive Programs:
Scenario: A seller participates in an Amazon program offering unique benefits to sellers with different product lines. The program requires separate accounts for compliance, prompting the seller to establish multiple accounts to maximize exclusive advantages.
FBA Rollups:
Scenario: For business ownership stakes, such as FBA rollups. Rollups, in Amazon FBA, refer to a business strategy where companies acquire multiple smaller Amazon businesses to consolidate and scale operations.
Running multiple accounts is acceptable if done correctly.
Check out our article, How to get approved for multiple Seller Central Amazon accounts, to learn how to do it right.
Now speaking of having one email for 100 Amazon accounts, the key is to properly set up the accounts’ User Permissions. Before we show you the process, you probably want a proof that this strategy works.
In its early days, My Amazon Guy navigated the nuances of managing a handful of Amazon accounts. As the agency experienced rapid growth, the number of seller accounts under management surged.
Challenge: How can 500 employees manage over 1,200 Amazon accounts from over 400 brands?
Solution: Effective email usage in the User Permissions Setting – One email for 100 Amazon accounts
Steven Pope, Founder of My Amazon GuyI've been an Amazon Seller for 10-11 years now and I've had my email addresses attached to
hundreds of accounts I've never once caused an account suspension so I I know where the lines are and I've been in those sandbox” - Steven Pope, Founder of My Amazon Guy
Going back to the topic of doing things correctly, ot is imperative to familiarize yourself with Amazon Seller Central’s User Permissions
It is a valuable feature that provides a structured way to grant varying levels of access to authorized individuals.
Only professional sellers can. They can switch between individual and professional selling plans.
Grant user permissions to co-owners, employees, contractors, etc.
The single email address you will use to manage multiple Amazon accounts must be configured for the secondary user
When appropriately configured, it allows account holders to assign distinct access levels to designated individuals, facilitating collaboration and operational efficiency.
Never add admin email of one Seller Central account to another
Read Efficiently Set Up Amazon Seller Central User Permissions With This Complete Guide to know more about User Permissions.
The risk involved in this solution is that multiple people will have access to the account, but this can be addressed by OTP Generation
2. Click Edit on 2-step verification settings
3. Hit “Add new app”
4. Choose how you’ll receive the OTP code from Amazon
5. Download and set up 1Password
6. Scan QR code and enter code from 1Password
Here at My Amazon Guy, our current OTP management tool is 1Password. While Amazon agencies are free toi choose any tool and software they like, here are some key insights about 1Password that you might want to consider:
Security Measures:
Scaling with Agency Growth:
Password Refresh and Internal Stress:
Beyond managing email and OTP, an Amazon agency’s brand management for clients encompasses strategic brand registry, secure access, and smooth account transitions. Upholding brand integrity on Amazon requires a comprehensive approach. Legitimate management of multiple Amazon accounts is allowed within guidelines, but misuse, like selling the same items across accounts, can lead to a negative reputation.
Preferred Method: Warm Introduction
Alternative Method: Direct Application
Managing hundreds of Amazon Seller accounts for an agency requires meticulous organization, deep knowledge of Amazon policies, and robust security measures. Here are some crucial things to consider:
For a comprehensive guide on managing multiple Amazon accounts, be sure to read our LinkedIn article.
The answer is a resounding yes, but do not let a quick Google search results deter you from implementing this strategy. Just make sure that you set up that email in its correct setting on Seller Central.
If you need help managing and growing your Seller Central accounts, our team would be happy to assist. We specialize in navigating the intricacies of Seller Central and can optimize your strategy for maximum growth.
Listing reinstatement
Account suspension
Brand name change
Book a coaching call
Troubleshooting hours
Full listing optimization
UPC to GS1 change
Trademark registration
Clawback lost shipment
SEO for websites
Product photography
Vendor Central full service
Reach us at +1 470-623-1951 Monday to Friday, from 9:00am to 5:00pm EST.