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My Amazon Guy

One Email For 100 Amazon Accounts

Can I use the same email to manage 100 Amazon accounts? Yes, you certainly can! We have been doing it for years, so why can’t you?

The topic of handling multiple Amazon accounts using a single email might raise some eyebrows, but the success of this method all boils down to how you do it.

We’ll demonstrate here how to have 100 Amazon accounts on the same email and provide all the relevant details for effectively managing multiple seller accounts.

Be sure to read until the end!

When Would A Seller Need Multiple Amazon Accounts

Unique Diaplay Name Of Brands:

Scenario: A seller manages diverse brands, such as high-end tech gadgets and eco-friendly household products. To maintain distinct identities, separate Amazon accounts are established for each brand, allowing focused management and targeted marketing.

Manufacturing for Different Companies:

Scenario: A manufacturer produces custom items for distinct businesses—clothing for Company A in fashion and home decor for Company B. Separate Amazon accounts streamline operations for each company, ensuring efficient management.

Enrollment in Exclusive Programs:

Scenario: A seller participates in an Amazon program offering unique benefits to sellers with different product lines. The program requires separate accounts for compliance, prompting the seller to establish multiple accounts to maximize exclusive advantages.

FBA Rollups:

Scenario: For business ownership stakes, such as FBA rollups. Rollups, in Amazon FBA, refer to a business strategy where companies acquire multiple smaller Amazon businesses to consolidate and scale operations.

Does Amazon Allow Having Multiple Amazon Accounts?

Running multiple accounts is acceptable if done correctly.

Check out our article, How to get approved for multiple Seller Central Amazon accounts, to learn how to do it right.

Now speaking of having one email for 100 Amazon accounts, the key is to properly set up the accounts’ User Permissions. Before we show you the process, you probably want a proof that this strategy works.

Case Study:

In its early days, My Amazon Guy navigated the nuances of managing a handful of Amazon accounts. As the agency experienced rapid growth, the number of seller accounts under management surged. 

Challenge: How can 500 employees manage over 1,200 Amazon accounts from over 400 brands?

Solution: Effective email usage in the User Permissions Setting – One email for 100 Amazon accounts

I've been an Amazon Seller for 10-11 years now and I've had my email addresses attached to

hundreds of accounts I've never once caused an account suspension so I I know where the lines are and I've been in those sandbox” - Steven Pope, Founder of My Amazon Guy

Steven Pope, Founder of My Amazon Guy

100 Amazon Accounts, One Email: How To Do It

Going back to the topic of doing things correctly, ot is imperative to familiarize yourself with Amazon Seller Central’s User Permissions

It is a valuable feature that provides a structured way to grant varying levels of access to authorized individuals. 

Who can manage Amazon Seller Central user permissions?

Only professional sellers can. They can switch between individual and professional selling plans.

Whom can you authorize?

Grant user permissions to co-owners, employees, contractors, etc.

Primary/secondary user roles:

  • Primary user (account admin): Highest access, including managing user permissions.
  • Secondary user: Can “view and edit” permissions if assigned as an admin by the primary user.

The single email address you will use to manage multiple Amazon accounts must be configured for the secondary user

When appropriately configured, it allows account holders to assign distinct access levels to designated individuals, facilitating collaboration and operational efficiency.

Always Remember

Never add admin email of one Seller Central account to another

Read Efficiently Set Up Amazon Seller Central User Permissions With This Complete Guide to know more about User Permissions.

0:00 Amazon Agency at Work

0:36 How to handling Multiple Amazon Accounts

1:37 Maximizing Amazon User Invites

2:59 How to avoid multiple account violations

4:47 Recommended settings

5:49 More tips and conclusion

One Email For Multiple Amazon Accounts Risk Mitigation: OTP Generation 

The risk involved in this solution is that multiple people will have access to the account, but this can be addressed by OTP Generation

Setting Up One Time Password For Amazon

  1. In your Seller Central dashboard, click Settings / Login Settings
Amazon Accounts Login Settings

2. Click Edit on 2-step verification settings

Amazon Accounts 2 Step Verification

3. Hit “Add new app”

Amazon Accounts Add New App

4. Choose how you’ll receive the OTP code from Amazon

5. Download and set up 1Password

6. Scan QR code and enter code from 1Password

One Email For Multiple Amazon Accounts OTP Management: 1Password

Here at My Amazon Guy, our current OTP management tool is 1Password. While Amazon agencies are free toi choose any tool and software they like, here are some key insights about 1Password that you might want to consider:

Security Measures:

  • Ensures security even when dealing with a large number of accounts (up to a thousand Seller Central accounts).
  • Simplifies account security during employee turnover by removing access without notifying others.
  • Addresses the challenge of employees saving QR codes.

Scaling with Agency Growth:

  • Suitable for boutique agencies (up to 40 accounts) and scalable to larger agencies.
  • Provides user controls, mechanisms, and vaults essential for managing a scaled agency.

Password Refresh and Internal Stress:

  • Highlights the stress caused by frequent password updates in large agencies.
  • Its notification-free password changes ease the internal stress associated with employee turnovers.

Effectively Managing Multiple Amazon Accounts

Beyond managing email and OTP, an Amazon agency’s brand management for clients encompasses strategic brand registry, secure access, and smooth account transitions. Upholding brand integrity on Amazon requires a comprehensive approach. Legitimate management of multiple Amazon accounts is allowed within guidelines, but misuse, like selling the same items across accounts, can lead to a negative reputation.

Getting Started:

  • Separate business entities, tax structures, banking, credit cards, and email domains for each account.
  • Example scenario: Partial ownership in two businesses with different stakeholders.
  • Important: Avoid selling the same or similar brands across multiple accounts.

Opening a Second Account:

Preferred Method: Warm Introduction

  • Utilize direct ties to Amazon’s sales team for a strategic account.
  • Request a seller invite for the new business with unique infrastructure.

Alternative Method: Direct Application

  • Open a new seller account through Seller Central.
  • No need for multiple IP addresses or VPN; Amazon is aware of businesses operating from the same location.
  • Caution: Use different credit cards and bank accounts to avoid linking accounts.

Managing Multiple Accounts:

Managing hundreds of Amazon Seller accounts for an agency requires meticulous organization, deep knowledge of Amazon policies, and robust security measures. Here are some crucial things to consider:

Compliance and Policy:

  • Prioritize adherence to Amazon’s Terms of Service and Seller Central policies. Ignorance is not an excuse, so stay updated on the latest rules and regulations.
  • Separate each account clearly. Maintain distinct email addresses, bank accounts, tax information, and physical addresses (if applicable) for every account. Avoid commingling funds or resources.
  • Use sub-users for client access control. Granular permissions prevent unauthorized activity and minimize risk of policy violations.
  • Obtain Amazon’s approval before opening new accounts. Justify each account with a legitimate business need.

Security and Scalability:

  • Invest in secure password management tools. OnePassword or LastPass can eliminate shared logins and simplify access management for hundreds of accounts.
  • Consider employing burner phones for initial account creation. This further strengthens separation and reduces potential linking between accounts.
  • Develop a system for managing multiple email addresses. As your client base grows, use dedicated emails for batches of accounts to ensure smooth administration.
  • Implement automation wherever possible. Use tools and scripts to automate routine tasks like reporting, performance monitoring, and inventory management. This saves time and reduces human error.

Efficiency and Performance:

  • Segment accounts based on needs and performance. Tailor strategies and optimize campaigns for each group to maximize ROI.
  • Regularly monitor account health and performance metrics. Identify potential issues early and take corrective action.
  • Invest in data analytics tools. Utilize insights to understand customer behavior, optimize product listings, and make informed business decisions.
  • Maintain open communication with clients. Provide regular updates, reports, and performance analyses to build trust and transparency.

Additional Considerations:

  • Build a team with diverse expertise. You’ll need experts in Amazon policies, account management, advertising, data analysis, and customer service.
  • Establish robust data security protocols. Protect sensitive client information and prevent unauthorized access.
  • Stay up-to-date on industry trends and best practices. Continuously adapt your strategies and technologies to remain competitive.

For a comprehensive guide on managing multiple Amazon accounts, be sure to read our LinkedIn article.

Can I use the same email to manage 100 Amazon accounts?

The answer is a resounding yes, but do not let a quick Google search results deter you from implementing this strategy. Just make sure that you set up that email in its correct setting on Seller Central.

If you need help managing and growing your Seller Central accounts, our team would be happy to assist. We specialize in navigating the intricacies of Seller Central and can optimize your strategy for maximum growth.

Noah Wickham

Brand Director

Noah Wickham started in eCommerce a decade ago, reselling on eBay and gradually expanding his knowledge base. Since then, he has worked with a variety of clients over several years, focusing on growth strategies, technology initiatives, product procurement, brand building, and SEO improvements. His expertise covers many areas of eCommerce, with a particular focus on Amazon, Walmart, and Shopify. Noah defines himself as a growth-centric leader and a client success advocate. Outside of work, he enjoys cooking, video games, reading, and chess. Most Saturday nights, you can find him trying a new restaurant or exploring a different venue in his city.

A man wearing a hooded sweatshirt.

Shane Keyes

Brand Director

Shane is an Amazon marketing specialist at My Amazon Guy and attended Temple University’s Fox School of Business to pursue a degree in Marketing. 

A self-starter, Shane mastered Amazon’s intricacies through hands-on experience and rigorous self-guided research. Specializing in listing optimization and growth strategies, he excels at boosting BSR through Click-Through Rate (CTR) and Search Engine Optimization (SEO) best practices to drive your brand’s success on Amazon. Shane’s rise at My Amazon Guy underscores his leadership ability and unwavering commitment to achieving a brand’s top priorities.

Beyond work, Shane’s passion lies in Philadelphia sports, with a history of participating in team sports like baseball and rugby.

A woman wearing glasses and a t-shirt who excels in account management.

Faith Denniston

Brand Director

I’m Faith, an Amazon marketing specialist obsessed with SEO, PPC, CTR, and the alchemy of conversions. With a data-driven approach, I help brands conquer the Amazon marketplace, turning clicks into customers.

When I’m not optimizing listings, you’ll find me in virtual worlds, exploring Final Fantasy XIV and diving into manga. I’m also a paranormal enthusiast, chasing ghostly tales in my spare time. Join me on this journey of digital dominance and otherworldly adventures!

A woman in glasses is posing for a photo for Amazon.

Roxanne Villanueva


Over 13 years of experience in the Business Process Outsourcing Industry Specializing in Customer Success and Sales for Telco, Tech, Finance and Ecommerce for both Start Up and Fortune 500 companies. 

An Inspirational Leader who loves to be where the action is, enjoys Creating Innovative Solutions to Complex Problems, Developing her People and Driving Engagement.

Interests: Traveling, Music and Spending time with Family


Kevin Sanderson

Vice President of Marketing

Kevin Sanderson is the Vice President of Marketing for My Amazon Guy. He graduated from Texas Tech University and has a wide range of experiencew including previously having worked for two Fortune 500 companies and a rapidly growing insurance agency. Kevin has been selling on Amazon since 2015 and is also the founder of Maximizing Ecommerce, a company that hosts popular virtual learning events like the Convert More Clicks Summit and the PPC Mastery Summit. He joined the team at My Amazon Guy after Maximizing Ecommerce by My Amazon Guy and lives in Florida with his beautiful wife and two children.

A young man wearing glasses and a checkered shirt expertly managing seller central on an online marketplace.

Thomas Fitzgibbons


Thomas graduated from the University of Missouri – St. Louis (UMSL), receiving a Bachelor’s degree in Business Administration – Marketing and a Certification in Digital Marketing. He started his marketing career in the B2B industry, helping companies focus their internal marketing efforts on Website SEO, Website Content, Digital Advertising, and effective Email Marketing Campaigns. 


In 2020, Thomas shifted his career to eCommerce. As a self-starter, he learned the ins and outs of Amazon, Seller Central, and Shopify to help brands and sellers succeed in the digital world. Previously, he worked for an Amazon Marketing Agency as an Account Manager, assisting brands in growing and thriving on Amazon through his management. At MAG, Thomas serves as an Account Director, overseeing an extensive portfolio of 40 brands and managing a successful team of Brand Managers. Thomas provides leadership to his team and execution on high-level strategy for the brands in his portfolio. 

In his free time, Thomas enjoys golf, soccer, music, and taking his dog on hikes around the St. Louis area.

Kristen Lasch

Kristen Lasch


Kristen started her professional work on Amazon in 2018 as a professional seller and project-based Account Manager. She has ample knowledge of both Seller Central and Vendor Central. With a degree in Art & Design, Kristen has a passion for problem-solving and thinking outside the box. She loves to help grow accounts by unraveling underlying issues, organizing catalogs, and providing creative branding ideas. With an extensive background in customer experience, she is able to really dive into the mind of a customer regarding listing optimizations and how to market products appropriately. In her free time, Kristen enjoys spending time with her family and working on growing their own private label account.

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad

A man with a beard smiling in front of a marketplace.

Steven Bruning


Steven has over eight years of experience in Information Technology and specializes in conceptualizing and implementing data-driven solutions.Steven started his Amazon career in 2019, breaking onto the scene by developing retail arbitrage software tools and gaining an in-depth knowledge of the Amazon Seller Central platform and account management. Outside of work, Steven enjoys DJing, learning and teaching others about personal finance, spreadsheets, and most of all, spending time with his wife playing board games and walking local trails. Steven was a long-distance runner for many years, having run over 1,000 miles and completed a marathon and several half-marathons.
A bald man from My Amazon Guy, smiling in front of rocks.

Jason Mastromatteo

VP of Brand Management

Jason Mastromatteo started his professional Amazon career in 2014 breaking into the Amazon scene selling by means of RA and private labeling. He eventually took his Amazon knowledge and started consulting for other businesses, distributors, and retailers. Jason’s experience and extensive seller central & vendor central knowledge have helped him consistently manage and grow sales through his team at MAG. Jason has interests in music, videography, skateboarding, and is a competitive Magic the Gathering player.

Dustin Fenton

VP of Finance

Dustin Fenton is the VP of Finance at My Amazon Guy. He began his eCommerce career in 2013, graduated with a Bachelors of Science with a Minor in Business Administration in 2018, and began his career at My Amazon Guy in the Fall of 2019. Dustin is a seasoned veteran at My Amazon Guy who has risen through the ranks:
  • Started as an Amazon Specialist
  • Grew to a Successful Brand Manager
  • Became a successful Account Director and through Leadership Grew Others into the Role
  • Promoted to VP of Operations
  • Now Serves as VP of Finance – and Assists the Company in all Areas of Operations
He directs:
  • AR
  • AP
  • Cash Flow
  • Tax Management
  • Employee Benefits Enrollment
  • Budgeting
  • Bookkeeping
  • Strategic Management of Financial Operations
  • M&A
  • Transfer Pricing Agreements
  • Operational Matters in Relation to the Financial Health and Solvency of MAG
In his free time, Dustin enjoys:
  • Traveling
  • Hiking
  • Extreme Weather Chasing
  • Learning and eCommerce Management
  • Retail arbitrage 
  • Spending time with friends and family
A man smiling in a blue circle, representing a marketplace seller central management.

Francisco Valadez


A graduate of Monterrey Tech (ITESM) in Mexico with a Bachelor’s in International Business, Francisco Valadez has spent most of his career as an entrepreneur involved in retail, wholesale, and private label projects. He has led companies from humble beginnings to successful acquisitions. Francisco got his start in eCommerce as part of a shoe company that sells through brick-and-mortar retail, department stores, and its own website. Most recently, Francisco fell down the Amazon rabbit hole while helping a company set up their own Amazon business. From that day on, Francisco has been 100% focused on Amazon retail. He has ample experience in Seller Central, and has proven his understanding of successful strategies to grow a brand’s online retail presence. Outside of work, Francisco loves sports, cooking, reading, listening to vinyl records, and most of all, spending time with his wife and daughters. He coaches in both English and Spanish, and leads the Hispanic team in our agency
A woman in glasses is smiling in a circle while managing her seller central account on a marketplace.

Kristen Dixon


Meet Kristen Dixon, a seasoned Amazon e-commerce expert with nearly 8 years of experience. Kristen is not just a master of the online marketplace; she’s a passionate advocate for helping clients and employees reach their full potential. Her journey in e-commerce isn’t just about transactions; it’s about building relationships, both professionally and personally.

What truly sets Kristen apart is her innate desire to see others succeed. Her clients trust her not just for her e-commerce expertise but for her ability to guide them towards their own success stories. As a mentor to her employees, she nurtures their talents and encourages them to reach new heights. Kristen is not just dedicated to her craft but is equally committed to fostering growth in those she interacts with.

Kristen leads a fulfilling life as a mother of two children and a proud owner of a lively Goldendoodle. Family is her anchor and her “why.” The love she pours into her work is mirrored in her home life. She proudly leads a multifaceted life, where her love for family, sports, and a deep passion for helping others intersect in harmony. Kristen is a true example of how one person can make a lasting impact, both in the digital realm and in the lives of those she touches.

A man with a beard and sunglasses, working as an "Amazon guy", involved in marketing management for Amazon.

Nick Nido


Holding a masters degree in electronic engineering from MIT with a bachelors in business management, Nick has 15+ years experience in ecommerce business and technology operations. Nick has gained a significant amount of his Amazon experience while launching his own store on Amazon with it being so successful it was later acquired by an conglomerate 3 years later.  

An bearded man marketing on the Amazon Marketplace.

Steven Pope


Steven founded My Amazon Guy to help clients grow faster on Amazon. After serving on the corporate side as a marketing manager and eCommerce director for nearly a decade, Steven started teaching businesses how to leverage the largest eCommerce platform and logistics network in the world. The Grand Master of Amazon knowledge, Steven is a thought leader with more than 1500+ videos of free content where he gives away all his trade secrets away. Steven oversees marketing and sales. Mr. Pope is an eagle scout, has an MBA from Western Governor’s University, and a BS from Weber State University. Read what My Amazon Guy employees say it’s like to work for Steven.