How to do Keyword Research – Website & Amazon

Keyword research is essential because it reveals exactly which terms your audience uses, enabling you to align both your website content and Amazon listings with real search intent, drive highly targeted traffic, improve visibility in SERPs and Amazon’s A10 algorithm, and ultimately boost conversions and sales.

• Search Intent: Website SEO often balances informational, navigational, and transactional intents, whereas Amazon research is primarily transactional—focused on purchase intent
  Wikipedia
  Semrush.

• Data Sources: Website research relies on tools like Semrush or Ahrefs that pull from Google/Bing data, while Amazon research uses marketplace-specific tools (e.g., Helium 10, Jungle Scout) and Amazon’s own auto-suggest and A10 performance metrics
  Semrush
  Jungle Scout.

• Implementation: Website keywords go into titles, headings, body copy, meta tags, and URLs. Amazon keywords are placed in product titles, bullet points, descriptions, and backend search terms
  Amazon Seller Central.

• Website: Monitor rankings, organic traffic, click-through rates (CTR), and goal conversions via Google Search Console and analytics platforms Semrush.

• Amazon: Use Seller Central reports and third-party dashboards to track impressions, clicks, conversion rates, and ACoS (Advertising Cost of Sales) for your targeted keywords

• Ignoring Search Intent: Targeting high-volume keywords that don’t align with user goals leads to poor engagement or wasted ad spend Wikipedia.

• Overstuffing Keywords: Keyword stuffing hurts readability on websites and may trigger Amazon listing suppression.

• Neglecting Long-Tail Terms: Long-tail keywords often convert better despite lower volume Wikipedia.

• Failing to Update: Search behavior evolves—stale keyword lists lose relevance over time.

Aim to revisit and refresh your keyword research every 3–6 months. For Amazon, consider monthly reviews during peak seasons or when launching new products to capture emerging trends and maintain optimal visibility