How to do Keyword Research – Website & Amazon

Steven Pope, CEO & Founder of My Amazon Guy

How to do Keyword Research – Website & Amazon

Doing keyword research is the best way to do SEO and optimize your product titles and copy “to sell more products to more people more often for more money.” Quote by Harry Joiner. There are a few tools you can use to help you with your keyword research:
  1. Google Adwords Keyword Planner
  2. Jungle Scout Chrome Extension
  3. Jungle Scout Web App
This video walks you through how and why to use these tools. If you follow this advice it will skyrocket your organic traffic to your products and help push your sales! keyword research

Why is keyword research important for websites and Amazon?

Keyword research is essential because it reveals exactly which terms your audience uses, enabling you to align both your website content and Amazon listings with real search intent, drive highly targeted traffic, improve visibility in SERPs and Amazon’s A10 algorithm, and ultimately boost conversions and sales.

How do website and Amazon keyword research differ?

  • Search Intent: Website SEO often balances informational, navigational, and transactional intents, whereas Amazon research is primarily transactional—focused on purchase intent
    Wikipedia
    Semrush.

 

  • Data Sources: Website research relies on tools like Semrush or Ahrefs that pull from Google/Bing data, while Amazon research uses marketplace-specific tools (e.g., Helium 10, Jungle Scout) and Amazon’s own auto-suggest and A10 performance metrics
    Semrush
    Jungle Scout.

 

  • Implementation: Website keywords go into titles, headings, body copy, meta tags, and URLs. Amazon keywords are placed in product titles, bullet points, descriptions, and backend search terms
    Amazon Seller Central.

How do I analyze keyword performance?

  • Website: Monitor rankings, organic traffic, click-through rates (CTR), and goal conversions via Google Search Console and analytics platforms Semrush.

  • Amazon: Use Seller Central reports and third-party dashboards to track impressions, clicks, conversion rates, and ACoS (Advertising Cost of Sales) for your targeted keywords

What common mistakes should I avoid?

  • Ignoring Search Intent: Targeting high-volume keywords that don’t align with user goals leads to poor engagement or wasted ad spend Wikipedia.

  • Overstuffing Keywords: Keyword stuffing hurts readability on websites and may trigger Amazon listing suppression.

  • Neglecting Long-Tail Terms: Long-tail keywords often convert better despite lower volume Wikipedia.

  • Failing to Update: Search behavior evolves—stale keyword lists lose relevance over time.

How often should I update my keyword list?

Aim to revisit and refresh your keyword research every 3–6 months. For Amazon, consider monthly reviews during peak seasons or when launching new products to capture emerging trends and maintain optimal visibility

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Steven Pope, Founder

Hi I’m Steven, founder of My Amazon Guy, a 500+ person Amazon Seller Central agency out of Atlanta, GA. We growth hack ecommerce and marketplaces through PPC, SEO, design, and catalog management.

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