Advertising Cost Reduction
We cut ad waste by fixing poor keyword targeting, reorganizing campaigns, and reallocating budget to your top-performing ASINs. All this to help you reduce ACOS and grow profitably.
Improve your Amazon PPC campaigns starting at $500.
Select a quantity below to match the number of Seller Central accounts for us to review ads in.
Critical Drivers of PPC Performance
Our optimization process targets the PPC factors that matter most: spend control, relevancy, and performance.
Ad Spend Over Target
We monitor and adjust your campaigns to prevent ad spend from exceeding targets, helping you maintain efficiency while maximizing profitability.
Focus on Relevancy
By concentrating on keyword and ASIN relevancy, we help your ads show up for the searches that matter most, boosting conversions and lowering ACOS.
Eliminate Non-Performing Keywords
By removing non-performing keywords, your ads reach more relevant shoppers, reduce wasted spend, and strengthen effectiveness of your campaigns
Click-Through Rate
Boosting Click-Through Rate (CTR) means crafting campaigns that catch attention and attract clicks, turning more impressions into opportunities for sales and growth.
Cost Per Click
Lower CPC means more cost-effective campaigns. We adjust bids, refine targeting, and focus on high-performing keywords to get the best return on spend.
Ad Spend Over Target
Starting with a 25% ACOS goal, we assess ad spend vs. sales, then audit campaigns and SKUs to find overspending. We reallocate budget to high-performing areas, improving efficiency.
Improve Keyword Targeting
To ensure ads aren’t being displayed for irrelevant searches, keyword targets need to be adjusted. We’ll shift the focus to what we call AAA relevant keywords: highly relevant keywords that impact your ranking.
Drop Non-Performing Keywords
Keywords that don’t bring in impressions, sales, or clicks should be paused. We’ll inspect click-through rates, with a target CTR of over 1%. Any keyword with over our standard minimum 10 clicks and a CTR of below 1% and no sales won’t make the cut.
Eliminate Non-Performing ASINs
Non-performing ASINs drain ad spend and lower ROI. By focusing budget on high-performing ASINs, we optimize campaigns, reduce ACOS, improve conversion, and ensure every ad dollar drives sales.
Actual Cost Per Click
Once we’ve eliminated irrelevant ads and keywords, the next focus will be on the CPC. High CPCs will blow through your daily ads budget, so correcting that must be prioritized.
You can calculate the correct CPC by using the expected conversion rare and the target ACOS. The conversion rate will be higher for AAA relevant keywords (36%) compared to other keywords (10%). They’ll also vary by product category.
The formula for Maximum CPC bid can be calculated as follows: Maximum CPC bid = (Target CPA) x (Estimated Conversion Rate)
Lower ACOS, Higher Returns
Stop overspending on irrelevant clicks. Optimize campaigns with precision to reduce advertising costs.
Improve your Amazon PPC campaigns starting at $500.
Advertising Cost Reduction
Improve your Amazon PPC campaigns starting at $500.
The best way to reduce your ad costs is to identify areas where you’re overspending, and then allocate ad dollars to high-performing campaigns. This results in a dramatic decrease in ACOS as well as your overall ad spend. With these optimizations, you’ll pave the way to scale your growth.
Select a quantity below to match the number of Seller Central accounts for us to review ads in.