Free Amazon PPC Strategy Call

Low conversions, wasted ad spend, and irrelevant traffic don’t have to define your PPC campaigns. Get a FREE Amazon PPC Strategy Call to uncover campaign issues and create a custom plan to improve targeting, bids, and ROI – a full PPC audit during the call.

Gain solid benefits from the strategy call if these pain points resonate with you:

Better PPC campaigns, better sales

Our experts identify ways for your ads to perform better and drive more sales.

Spend analysis

See exactly how much you’re spending on each SKU and if it’s driving sales.

Optimizing ROI

Assess each SKU’s performance to ensure you’re getting the best return on investment.

Cut costs

Quickly identify which products are draining your budget without delivering results.

Improve campaigns

Use clear insights to plan and adjust advertising strategies to focus on profitable SKUs.

Common PPC problems

Spending a lot without results is one thing, but the real issues reveal the difficulties of PPC campaigns.

Low conversion rates

Can drain ad budgets without delivering results. The average conversion rate on Amazon is 9.96%, but this varies by niche. Products priced over $100 often see lower conversion rates as shoppers compare before buying.

Solutions:

For our client, Pillowflex, we optimized titles, main images, and A+ content to drive results.
We achieved a 9-to-1 ROAS and increased average order value by 25%, making the brand a leader in the throw pillow category.

Poor audience targeting

Leads to wasted ad spend, low conversions, and missed opportunities. Ads shown the wrong audiences bring low conversion rates and wasted budgets. Lack of tailored campaigns fail to engage specific customer segments.

Solutions:

The solution here is tailored plans based on your business goals to reach the right consumers.
We use tools like cart remarketing and retention strategies to target new and returning customers.

Overbidding

Overbidding on keywords leads to high ACOS, wasted spend, and reduced profitability by overspending on clicks with low returns, excessive bids on poor performing keywords, and draining budgets without targeting high-converting keywords effectively.

Solutions:

Analyze ACOS and adjust bids to balance costs and profitability.
Prioritize high-impact keywords with optimized bids and placements.
Test and refine bids to maximize profitability and conversions.

Ineffective keywords

Wastes your ad spend and hurts conversions. Spending on low-converting keywords. High-volume keywords are tough to rank for, especially without brand recognition. Keyword campaigns can waste spend or miss key opportunities if not structured properly.

Solutions:

For clients like Chinook Seedery, we optimized their campaigns by focusing on main keywords, competitors, and category targeting, helping them become a Top 10 brand in their category.
We implement single and multiple keyword strategies based on your business goals, refining your targeting to maximize your ad spend effectively.

Inconsistent performance

Without strategic updates, campaigns struggle to deliver steady results. We’ve helped brands like Nisolo achieve consistent performance and sustainable growth.

Solutions:

Keyword, category, video, & defensive targeting to grow market share
Optimized budgets to maximize ROI in a competitive market.
Adjusted campaigns to match seasonal trends and consumer behavior.

Low visibility

Limits your product’s reach and sales potential. We help you overcome this by ensuring your ads are seen by the right audience.

Solutions:

Secure prime positions with targeted bidding and precise campaigns.
Align titles, images, and bullet points with targeted keywords.
Block competitors and maximize reach across placements.

Case study: wasted ad spend

Wasted ad spend is one of the top challenges Amazon sellers face. We helps sellers uncover and resolve wasted spend to maximize ROI—just like we did for our client K’lani. Here’s how we helped them:

Targeted main keywords, competitors, and categories while using defensive tactics to retain customers.
Refined campaigns to ensure efficient ad spend and improved results.
Boosted organic sales and customer loyalty through tailored promotions.
Focused on high-converting Sponsored Product Ads and long-tail keywords.

Optimize your Amazon PPC with expert insights

Our detailed analysis reveals opportunities to improve your campaigns and increase revenue.

Ad type check
Our Ads Specialists will check if you’re using the right ad types and targeting for optimal results.

Missed opportunities with Sponsored Brands, Sponsored Display, or Video Ads
Inadequate use of ASIN or category targeting for better reach
Over-relying on one ad type, missing opportunities for diversified ad placements
Not leveraging placements like top-of-search for higher visibility
Missing bid adjustments and A/B testing across different ad types

SKU analysis
A thorough SKU analysis is essential for understanding how your ad spend is distributed across products.

See exactly how much you’re spending on each SKU and if it’s driving sales.
Assess each SKU’s performance to ensure you’re getting the best return on investment.
Quickly identify which products are draining your budget without delivering results.
With clear insights, you can plan and adjust your advertising strategy to focus on profitable SKUs.

Eliminate non-performing keywords
This ensures your budget is spent on what works, driving better results for your business.

Cut keywords with no clicks, impressions, or sales.
Target only the keywords that deliver results.
Ensure your keywords meet a minimum 1% CTR to maximize efficiency.
By pausing low-performing keywords, you’ll boost your overall ad performance.

Ad spend breakdown
Helps ensure your budget is spent on the right keywords. Here’s how it solves key issues:

Avoid spending on irrelevant searches and unnecessary clicks.
Target highly relevant keywords that directly impact your ranking.
Cut down on wasted ad spend and improve your advertising efficiency.

Identify missed opportunities
Amazon PPC audit uncovers key areas where inefficiencies can hurt your performance such as:

Underspending on high-ROAS campaigns and overspending on low performers
Missing high-volume keywords, lack of negative keywords, and overusing broad match types
Poor ad group organization and lack of segmentation
Failing to target the right ASINs, missing key placements, and not adjusting bids for performance
Ignoring advanced ad features, conversion data, and missing seasonal trends