Amazon Brand Name Change

Changing your Amazon brand name can be complex, and often rejected if done wrong. We can handle the process ensuring full compliance to avoid errors and lost sales.

Get a brand name change starting at $2,000:

$2,000: 1-10 ASINs, per marketplace
$4,000: 11-30 ASINs per marketplace

Get 1 - 10 ASINs

Get 11–30 ASINs

4.5 Stars • 420 Reviews

4.7 Stars • 135 Reviews

Seamless Amazon brand name change

Don’t face Amazon’s confusing systems alone. We understand how to get brand name changes approved and fix related catalog issues.

95% success rate

We secure Amazon brand name changes with a 95% success rate in our seven years as a Full Service Amazon agency.

Full Amazon compliance

Every submission strictly follows Amazon policies to help reduce risk of rejections and ensuring a smooth approval process for your brand name updates.

Over 400 clients served

We’ve helped over 400 brands with a full range of services, from catalog management to PPC, providing expert guidance and measurable results.

Successful brand name change

A simple brand name mistake on Amazon caused long delays for Damian and his business. Thankfully, we were able to correct everything within a week.

Get your brand name updated today

$2000 for up to 10 ASINs and $4000 for 30 ASINs. If we don’t succeed, we reimburse $500.

Get a brand name change starting at $2,000:

$2,000: 1-10 ASINs, per marketplace
$4,000: 11-30 ASINs per marketplace

Get 1 - 10 ASINs

Get 11–30 ASINs

Posted Nov 1, 2025

Hira Saeed

My experience with My Amazon Guy

My experience with The Amazon Guy was exceptional. Initially, changing the brand name on Amazon appeared to be an impossible task, especially given how easily their system flags minor errors. However, thanks to their professionalism and expertise, the issue was resolved efficiently. They successfully guided me through the process and ensured the brand name change was completed smoothly.

Posted Nov 26, 2025

Support saints of speed

MAG is different (not your typical agency)

We’ve worked with many agencies who tend to slack after a few weeks or months of working together, but MAG is different they have surpassed our expectations and continue to deliver and perform every month. We’ve been with them for over a year now and we really do trust them with our Amazon account. They are very professional. Very happy. Would highly recommend.

"I am highly thankful to the team at My Amazon Guy for achieving this almost impossible task for me successfully. When I had to change my brand name, I tried doing it myself for an ASIN by contacting Amazon seller support. But after a lot of failed efforts, I hired My Amazon Guy as a friend had vouched for them. They pursued Amazon seller support with such persistence that after a lot of effort, finally they were successful. It would have been a real blow to my sales had this not been done. They literally saved my business. All my reviews are intact and I can sell with a new brand name without any effect on my listings. I highly recommend them for every service they provide. Thorough professionals.

Your insights and contributions have been invaluable, and I am continually impressed by your ability to navigate challenges with grace and efficiency. You have become a huge asset to me, and I am grateful for your support, passion, and the positive energy you bring to the workplace."

Frequently asked questions

Need more help? Contact us for other questions or concerns.

What is a Brand Name Change?

An Amazon brand name change is the process of changing the brand node on your product from one to another.

Let's assume we file a new trademark for a new brand name what happens during the period of changing over to the new brand name and brand registry?

There is no impact to your listing. The Brand store needs to be built so your brand name can get linked to the brand store.

Is there an impact on sales?

In usual conditions there are zero impact to sales during the brand name change process.

Do my ads stop running during the brand name change process?

There is zero impact to ads. Ads are done on the SKU level. It has nothing to do with brand. However, Brand ads “could” be slightly affected and may need to be set up again. This work is out of scope but is likely not needed. There will be no issues with Sponsored Products ads.

How long does the process take?

It depends. On average it takes 3-30 days, but can take much longer. Every case varies

Will there be any issues with inventory and the old branding being in amazon's warehouse?

There is zero impact. This is a data point and not a logistics issue.

Are there any risks involved in changing a brand name?

Minimal. If there is a parentage involved, the parentage must be rebuilt and reviews may not recombine. But no reviews are ever lost. FBA inventory is untouched. Luckily, we’ve never seen pushback from Amazon on a successful brand name change. Amazon’s public policies and copy-paste support tickets claim you can’t change a brand name but this is simply not true.

How long does it take to change a brand name on Amazon?

More simple cases can be completed within 7 days. We pledge 10-30 days as a service level agreement.

Will the service work?

We don’t offer a warranty, due to not being able to control Amazon’s response. But we average a 95% success rate and have a very public reputation to uphold. We would not offer this service if we didn’t have the confidence in our abilities.

What documents do you recommend to have handy for a brand name change request?

To expedite the brand name change process, you will need to prepare or provide the following documents:

Real-world images of the product with the desired brand name and/or UPC barcode clearly visible.
A link to the website where the product is showcased, featuring a visible UPC barcode (not on the product but on the website itself).
Trademark number
GS1 Certificate.

Amazon Ads Certified

Pickfu Certified Amazon Agency

“Kristia from MyAmazonGuy was able to update a number of brand name changes and also set up variation themes on all my listings – a task which I had been trying to do for months. A few emails with My Amazon Guy got the job done in a few days – leaving me free to run my business.“

“Thank you. I really appreciate all the good work you guys did. I was kind of skeptical, because I was told it wasn’t possible. My Amazon Guy did the impossible and now I can transition to the new brand smoothly – it means a lot to us. I look forward to working with you guys on a bigger project some time soon.“

We do the heavy lifting so you can take it light and easy

With over 400 employees, we can lift a lot off of your business’s shoulders.

Amazon is not set and forget – there will always be competition, and Amazon’s policies are constantly changing. Our Amazon Seller Central specialists can take care of all the hard work so that you can enjoy all the results.

“We do what we do best, they take care of Amazon”

Mark Pettyjohn
Chief Seed Enthusiast, Chinook Seedery

Fast quote

Contact Us

Amazon Brand Name Change