Smart Google Ads Management
Target shoppers searching for products like yours, and turn ad spend into real sales. With data-backed Google Ads management, your campaigns bring more traffic to your Amazon listings to convert more shoppers.
Google Ads management that drives growth
Google Shopping Ads make up over 75% of U.S. retail search ad spend, and for good reason. With 3–6% conversion rates, they’re proven to turn clicks into customers.
Increased customer acquisition
Google Ads allow you to tap into a wider audience outside of Amazon, reducing reliance on internal Amazon PPC alone.
Boost traffic to listings
Google Ads drive external traffic directly to your listing, helping you reach shoppers who haven’t yet made it to Amazon.
Improved organic ranking
Sales driven by outside traffic can help increase your Amazon ranking, helping your product appear higher in Amazon’s search results.
Capture non-Amazon shoppers
Not everyone starts their shopping journey on Amazon. Google Ads help you catch more buyers at earlier stages of their search.
Expanded product visibility
By showing up in search results on Google, your products gain more exposure, which can lead to higher CTR and more sales.
Fully managed by expert teams
Our team manages prospecting, retargeting, and branded campaigns with a focus on results. We report weekly on KPIs like sales, ROAS, and average order value.
- Dedicated campaign manager
- Dedicated account specialist
- Reporting and dashboards
- Bi-weekly meetings
Robust Q&A and discovery
Our Q&A process gathers insights, assets, and access needed for a smooth setup and effective campaigns.
Keyword and market research and forecasting
We analyze search trends, CPC, CTR, and projected costs to uncover high-intent keywords and market opportunities for your campaigns.
Keyword selection and strategy
We choose high-quality keywords based on demand, cost, and intent to maximize campaign performance.
Bidding strategy
We’ll set the bidding strategy based on data, using options like Manual, Automatic, Performance Max, and Portfolio Bids.
Ads copywriting
We create 3 ad copy variations per keyword/ad group, including tailored messaging, responsive search ads, and relevant ad extensions.
Google search campaign builds
We build campaigns using a recommended structure like single intent ad groups for easy scaling.
Google Performance Max & shopping campaign builds
We audit and restructure your Google Performance Max and Shopping Campaigns.
Quality assurance review
All campaign builds are reviewed by our Performance MAX Account Manager, and communicates results to you.
Complete Google Ads solutions
Our comprehensive Google Ads services include campaign setup, strategic management, and detailed reporting—everything you need to boost sales and drive results.
Promotions
- Holiday management
- Strategic management across the Google platform
Reporting
- Weekly sales and advertising reporting
- ROAS, CPC, CTR, conversion rate, impressions and reach, audience insights and engagement
Campaign setup and monitoring
- Comprehensive campaign setup and monitoring
- Audience segmentation and targeting
- Ad creative recommendations and optimization
Budget allocation
- Audience insights and custom audience creation (Google)
Keyword research and audience targeting
- Strategic allocation across platform and campaigns
Campaign types
- Manual bids
- Automatic bids
- Performance Max
- Portfolio bids
Enhance shopper experience with custom landing pages
Let your brand shine and craft a better experience for shoppers. Bring them to custom landing pages and turn those clicks into customers.
- Design and mockup
- Copy document
- One (1) round of revisions
- Integration to Unbounce
- Mobile responsive version
- Google Tag and Meta Pixel integration
- Hotjar or Clarity heat mapping installation, design, and integration
Duplicate page design and integration
Once your custom designs are integrated, creating subsequent landing pages becomes easier. We call these duplicate pages since the design structure stays the same. We just copy the page and modify the content and tracking.
Get started with Google ads management
Get more eyes on your products and more conversions for your listings with managed Google Ads. Get in touch, and let’s launch your first campaign.