Amazon Vendor Central Full Service

From preparing your Seller Central account for Vendor Central eligibility to fixing vendor-side issues like chargebacks and delivery claims, we’re here to give you expert management to keep your operations running smoothly.
Amazon Vendor Central Full Service

What is Vendor Central?

Unlike Seller Central, Vendor Central is used by first-party sellers. This invite-only program allows you to directly sell your products to Amazon in bulk to be “shipped and sold by Amazon”, which displays on the product listing.

This can be a great option to increase confidence in your brand, access more powerful advertising strategies, and deal with fewer merchandising issues, since Amazon is your primary buyer.

Vendor Central Management

Listing optimization strengthens visibility and conversions through better product detail pages. We optimize all items, both new and existing, with improved copy, strategic keywords, and compelling infographics.

amazon vendor central competitor research

Competitor Research

Launching more products generates more sales. You bring us any category or item, and we can tell you how it stacks up against the competition

amazon vendor central case logs

Managing Case Logs

We can manage your Amazon cases and talk to Amazon’s seller support for you.

amazon vendor central inventory management

PO Tracking and Inventory

We monitor incoming purchase orders, analyze demand trends, and help you stay stocked so you never miss Amazon’s buying cycles.

amazon vendor central conference calls

Regular Conference Calls

You will have an open line of communication with your Amazon Account Specialist, whether you prefer to communicate through e-mail, phone calls, or video calls.

amazon vendor central ppc sales reporting

PPC and Sales Reporting

Our weekly reports will give you the fastest snapshot of your Amazon performance, including your sales, conversion rates, and advertising performance.

amazon vendor central

Additional Items within VC

We can assist with anything that will help your sales grow, including generating FBA reports, inventory reports and generating FBA shipments, and monitoring suppressed listings.

Expert Amazon PPC Management

The key to driving traffic to your listings lies in Amazon PPC. We’ve helped hundreds of clients set up proper advertising campaigns that produce impressive results. Our PPC management involves a series of techniques combined with advanced macros to optimize current advertising efforts. We’ll update your advertising faster, more frequently, and more holistically. In addition, we store bid adjustments for your viewing pleasure at any time. Everything we do prioritizes transparency.

Top-Tier Expertise

  • Accredited & Certified: Benefit from our Sponsored Ads and DSP certifications.
  • Ahead of the Curve: We deploy new ad types before they’re publicly available.

Effective Campaign Management

  • Custom Strategies: Tailored campaigns to target all potential customers.
  • Advanced Optimization: Cutting-edge techniques and regular updates for peak performance.
  • Full Transparency: Access bid adjustments and detailed performance insights anytime.

Choose us for impactful, transparent Amazon PPC management.

ppc

Amazon SEO

With years of knowledge and experience behind us, SEO has become second nature to us. We’ve unearthed the ins and outs when it comes to selecting and implementing keywords for your product listings. Our best-in-class 4-phase SEO plan will help your products rank on the first page and sell in just a few clicks.

Proven Expertise

  • Years of Experience: Our deep knowledge turns Amazon SEO into a science.
  • 4-Phase SEO Plan: A strategic approach to push your products to the first page.

Comprehensive SEO Services

  • Keyword & Competitor Research: Identify the best keywords and understand your competition.
  • Targeted Keyword Selection: Choose the most effective keywords for optimal results.
  • Ongoing Rank Tracking: Monitor keyword performance to ensure continuous improvement.

Elevate your product visibility and sales with our expert Amazon SEO.

amazon search engine optimization

Amazon Design

Stunning visuals to help increase click-through rates, drive conversions, and  stand out from all the competition. Quality content has been proven to catch the attention of customers, always. With hundreds of copy projects under our belts, we know what it takes to create and publish gold standard content.

Brand Storefront
Showcase Products to Attract customers and highlight your product range.

Enhanced Brand Content (A+)
Drive Conversions with Engaging A+ Content enhances product appeal.

Brand Story
Build Connection. Share your brand’s story to engage and convert customers.

Main Image Amazon CTR Hack
I
ncrease Clicks with Optimized main images for higher visibility.

Listing Images
We create professional listing images that inform and engage shoppers.

Make your listings stand out. Contact us for top-tier Amazon design services.

Pickfu Certified Amazon Full Service Agency
design

Listing Optimization

Listing optimization describes the process of updating and changing the listing’s product detail pages. The earlier this happens, the more likely you’ll improve your search visibility, click-through rates, and conversation rates. All in all, listing optimization helps generate more sales.

We’ll pore over your existing catalog to make sure it’s optimized. Any new items or items that need updating will be reworked. Our listing optimization includes writing titles, bullet points, descriptions, keyword research, and infographic design.

New product creation

Adding new products to Amazon’s catalog has never been easy. New Amazon sellers can often get lost in the process of gaining approvals, using the right product identifiers, submitting the necessary documents, and correctly filling all the fields required by Amazon.

Luckily, with your very own Amazon specialist who can take on the complexity for you, you can free up that time to work on your business.

Parentages

By setting up parentages, we connect variations such as color or size to the same listing. This gives customers improved options to purchase. Parentage setup or recreation involves a complex process that requires you to have familiarity with Amazon flat files. If done incorrectly, you run the risk of deleting all your Amazon catalog data.

We have parentage experts here at My Amazon Guy. They can set up your parentages correctly so you don’t risk your catalog later.

Brand name changes

A brand name change can occur for many reasons. You might need to do it as a result of optimizing your catalog or adding a newly registered brand. Unfortunately, Amazon doesn’t make it easy to change your brand name. Sometimes, this simple task can even take hours.

If you’re a newly registered seller, you might run into issues like problems connecting your brand registry to your items. This prevents you from accessing A+ content or brand stores. Luckily, My Amazon Guy knows how to deal with tricky brand name changes and brand node issues, so you can get peace of mind.

Listing reinstatement

At some point, every Amazon seller will eventually deal with a listing suppression or takedown. If your top-selling ASIN has been deactivated, or you’re seeing a “Page not found” error, you’ll need a reliable Amazon Specialist to get your listing back up as soon as possible.

At My Amazon Guy, we have years of experience with reinstating listings on Amazon. We know who to contact, what steps to take, and how to construct and submit an effective Plan of Action (POA) that meets Amazon’s requirements to get your listing back up and running. The faster we can get your listing back online, the faster you’ll make sales again.

Listing errors and issues

Seller Central changes and grows every day. With that come bugs and errors that can affect your listings and ultimately your sales. We know how to fix virtually any error on Seller Central – from a broken categorization that can lead to a drop in search rankings to image bugs that can suppress your listing.

We can also fix tricky A+ Content or Store rejection errors, get items suspended from advertising running again, remove poor seller feedback that can hurt your buy box rankings, and get rid of nearly every other common error that comes with selling on Amazon.Shopify, WooCommerce, Klaviyo, Meta, Google, TikTok, GA4, Hotjar, and more.

Negative seller feedback

Once a single-star review hits your account, we’ll do our best to attempt to remove it. Please note that we say “attempt” as it is a numbers game. We can’t promise every review gets removed, but we can confidently say that many of them will.

UPCS Changes to GS1

Unfortunately, Amazon has forced sellers to use GS1 UPCs. We’ll update these for you to become compliant and prevent your listings from disappearing.

Logistics

Shipping Plan Generation
We’ll generate a shipping plan to keep your business on track and your customers satisfied.

Restock Suggestions
Keep your Inventory Performance Index (IPI) healthy, which is the metric used by Amazon that measures how efficiently sellers manage their inventory in FBA.

shipping plans

Reporting and Monitoring

Weekly reporting so you know how your traffic and conversion rates are growing market share.

Monitoring
We continuously keep an eye out for stranded inventory, hijacker alerts, and issues related to Account Health Management to avoid interruptions and make sure our strategies are effective and avoid setbacks.

monitoring

Frequently asked questions

Feel free to contact us for other questions or concerns.

What is Vendor Central Management?

We act as your dedicated account manager for Amazon’s 1P platform, handling all daily operations—from catalog troubleshooting to logistics—so you don't need an in-house team.

How do you handle Purchase Orders and logistics?

We manage the entire order lifecycle, including confirming Purchase Orders, overseeing Direct Fulfillment, and ensuring accurate delivery documentation to prevent friction.

Do you assist with financial disputes?

Yes. We aggressively fight Chargebacks and Shortage Claims by investigating discrepancies and submitting "Proof of Delivery" to recover your revenue.

What marketing strategies do you offer?

We drive growth through A+ Content creation, PPC advertising, Brand Store optimization, and managing the Amazon Vine program for reviews.

How do you manage catalog health?

We take ownership of Item Management, fixing complex errors like variations ("twisters") and suppressed listings while handling compliance documentation to keep you live.

What reporting do I get?

You receive daily account health checks, weekly sales and advertising reports, and full management of all Amazon Support case logs.
Amazon Advertising Accredited Amazon Agency
Amazon Ads Certified
Pickfu Certified
Pickfu Certified Amazon Agency
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