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Stamp Hub My Amazon Guy Case Study

Stamp Hub

Industry

Rubber Stamp

Location

New Jersey, USA

Timeline

2021-Ongoing

Brand Overview

The Promot custom rubber stamp is built with high-quality materials and uses self-inking technology and premium ink to print thousands of impressions. Their personalized stamps are designed by a highly skilled team to provide customers with an original and clear impression every time.

My Amazon Guy Services

  • Catalog Management
    • New Product Creation
    • Parentages
    • Listing Reinstatement
  • Listing Optimization
  • Brand Store
  • Brand Content
  • Infographics
  • A+ Content
  • Amazon Social Posts
  • PPC
  • SEO

The Challenges

Improving Catalog ManagementThe catalog was brand new, parentages were not correct and products were often showing in other categories.

Conversion RateEven Though the brand has a unique proposal and can appeal to a wider audience, conversion rate was lower than the average for stamps. The brand’s message could be improved. 

Creative AssetsThe creative assets were not retail ready for Amazon, they needed to explain how this product added value to the shopper.

AdvertisementCampaigns had to be built from scratch.

The Approach

In order to define our strategy, we started by analyzing our target market and its size. 

We then followed a plan integrated with the following elements:

  • Catalog Management
    1. Creation of correct parentages to boost sales on the products that needed to increase sales.
    2. Listing creation and optimization from A-Z, with new products as the catalog is growing.
    3. Adding new stamp styles and accessories to listings in ways that improved upon competition.
    4. Heavy focus on FBM because most of their ASINs are customizable. Handling times and shipping on time were especially important and the late shipment notifications helped keep Stamp Hub on track
  • Marketing & Design
    1. We used the brand’s mission and assets to create compelling A+ Content, Infographics and Copywriting to address the customers’ lifestyle communication needs.
    2. Focused our proprietary process on seo to improve ranking, indexing and traffic.
  • Advertisement
    1. We created campaigns with the main keywords, competitors, category, video and defensive targeting of our main competitors and our products to avoid customers window shopping in other listings.
    2. We continuously create value through posts so customers looking for solutions know our products.
    3. Spending on ppc strategically (maximize investment since the shoes space is crowded).
    4. PPC campaigns updates prior to the change in seasons and consumer behavior.
  • Account Health
    1. Inventory management to maintain a healthy IPI score (again due to the large catalog and many SKUs since each style and variation has several sizes).
    2. Auditing sell-through rates and processing removal orders as needed

The Impact

  • Started with Listing creation and optimization from A-Z and building and updating their brand store to be cohesive with their own online store considering seasonality.
  • Increased conversion rate by a 2.5%
  • Increased average monthly revenue from $9.1K to $35.8K
  • Experienced all time high revenue month in May ‘21 with $77K

Stamp Hub Units Sold with My Amazon Guy

 

 

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Maneesh Krishnamurthy

Head of E-commerce & Distribution, Titan Company Ltd.

Want traffic conversion tips?

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The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 

 

For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.

 

So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad