Find out the story behind Optimal Workshop’s NZ$10m investment 🚀 Read More
For over 25 years, they have been in the business setting up, delivering, and distributing commercial grade bounce houses and equipment. They also offer a variety of wedding tents, which include pole tents and frame tents with banquet chairs and banquet tables. For entertainment, their inflatables line includes a variety of bounce house inflatables and water slide inflatables with commercial inflatable blowers.
Their utmost priority is to provide high-quality products and services to customers, and to have these products in stock and available for them. They always deal with customers with honesty and integrity and give excellent customer service and follow-up.
Improving Catalog Management – Tent and Table has multiple unique brands (Pogo Bounce House, Party Tents Direct, Moose Supply, as well as Tent and Table). Their listings were not properly associated with the right brand name. Their parentages were not in line. Their catalog is very broad but they were not giving each specific category the attention it needed to grow.
Conversion Rate – The brand had a good conversion rate, however their traffic was low and they were not getting as many impressions as they could with such a broad catalog.
Creative Assets – The creative assets were not retail ready for Amazon. Their images were low resolution, they did not have any A+ content, they did not have any creative assets that explained their products, how to use them, and how they were used.
Advertisement – Campaigns were not optimal to grow market share and defensive efforts were not being taken. Their spend was very low and while ACOS was low, they were missing a lot of markets with such a vast catalog.
In order to define our strategy, we started by analyzing our target market and its size.
We then followed a plan integrated with the following elements:
Head of E-commerce & Distribution, Titan Company Ltd.
Running a business presents enough challenges. Amazon shouldn’t be one of them. With My Amazon Guy on your side, you can and will grow your brand.
I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.
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So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist!
Maria Victoria Piedad