How to Track Amazon Sales from External Traffic Using Stores and Tracking Codes

Steven Pope

How to Track Sales on Amazon from External Traffic Sources Using UTM Codes and Storefront Brand Pages (without violating TOC using Amazon.com Associates Program).

Click here to learn how our Full Service Amazon Agency can help you stand out from your competition and showcase your collection of products on your Amazon Brand Storefront.

Here’s an example of a storefront sub page. I’ve made this UTM link in case any of you buy this product after clicking, it will track the conversion: https://www.amazon.com/stores/page/53EDB83F-0F7D-4211-B01F-1A319FE00068?channel=MyAmazonGuyDemo

Oh for fox sake Store page 1

To create a source tag, watch this video.

Steps below:

  1. Go to the store page in Seller Central
Amazon store brand storefront insights
  1. Click on Insights
Create Source Tag Amazon Storefront
  1. Click on Create Source Tag
Create Source Tag Amazon Storefront UTM
  1. Here generate the tag, add a word for the campaign in question, like “Facebook”

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Steven Pope, Founder

Hi I’m Steven, founder of My Amazon Guy, a 500+ person Amazon Seller Central agency out of Atlanta, GA. We growth hack ecommerce and marketplaces through PPC, SEO, design, and catalog management.

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