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How to Track Amazon Sales from External Traffic Using Stores and Tracking Codes

How to Track Sales on Amazon from External Traffic Sources Using UTM Codes and Storefront Brand Pages (without violating TOC using Amazon.com Associates Program).

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Here’s an example of a storefront sub page. I’ve made this UTM link in case any of you buy this product after clicking, it will track the conversion: https://www.amazon.com/stores/page/53EDB83F-0F7D-4211-B01F-1A319FE00068?channel=MyAmazonGuyDemo

How to Track Amazon Sales from External Traffic Using Stores and Tracking Codes 1

To create a source tag, watch this video.

Steps below:

  1. Go to the store page in Seller Central

How to Track Amazon Sales from External Traffic Using Stores and Tracking Codes 2

2. Click on Insights.

How to Track Amazon Sales from External Traffic Using Stores and Tracking Codes 3

3. Click on Create Source Tag

How to Track Amazon Sales from External Traffic Using Stores and Tracking Codes 4

4. Here generate the tag, add a word for the campaign in question, like “Facebook”

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