Walmart Questions & Answers from Walmart Seller Central Q&A

Steven Pope - Amazon Expert

Walmart eCommerce is up and coming. From a recent webinar where a Walmart insider answers questions, these were the top questions and answers:

A screenshot of a Walmart search page featuring marketplace listings.
  1. Do I need to submit items to be a part of campaigns?
    • Only for manual campaigns (algo campaigns will pull in items based on attributes)
      • CM’s or CS’s may reach out to you for items
      • You can also present items to them – just ask for their preference on how to do this
  1. Who pays for shipping if you qualify for the Walmart free 2 day shipping program?
    • This is seller funded
    • If you use 3rd party service Deliverr you are eligible for discounts – article on this attached on Resources slide
  1. Are Marketplace sellers eligible to participate in sponsored Ad’s
    • As of right now, no, but it may be an option in the future
  1. Is Walmart planning to develop a program similar to Fulfilled by Amazon?
    • Not at the moment
  1. How do I submit to affiliates
    • This will differ by division, reach out to your CM or CS
    • Men’s has a template to fill out, please reach out to me for it if you are interested
  1. How do I opt in for the Walmart free 2 day shipping program?
    • Go to seller center to view your delivery metrics and see if you qualify
    • Request access through the shipping settings page on seller center
 

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Steven Pope, Founder

Hi I’m Steven, founder of My Amazon Guy, a 500+ person Amazon Seller Central agency out of Atlanta, GA. We growth hack ecommerce and marketplaces through PPC, SEO, design, and catalog management.

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