Steven Pope is the original Amazon guy. He is considered one of the pre-eminent thought leaders on the eCommerce giant, and the results speak for themselves. The company he founded in 2018 – out of such demand doing side work for clients that he had to decide to focus on Amazon full-time – has now generated 100 new jobs in around three years. My Amazon Guy, or MAG as it’s affectionately known amongst staff, is a full-service Amazon consulting agency with over 100 employees, excluding contractors, from 10 countries worldwide, all working remotely and across time zones.
Before opening the agency, his marketing career helped businesses like APMEX raise SEO traffic by 10-million unique visitors yearly, and other companies increase marketplace sales by upwards of 300%.
The MAG Way
MAG helps clients in various business categories, including home furniture, beauty, grocery, and technology, to name a few. The agency specializes in launching new brands and products, helping wholesalers and manufacturers get started, taking retailers to the next level through digital marketing, and driving traffic and sales. Through deep knowledge of SEO, design and PPC, team MAG loves showing clients why they are the best at growing sales fast.
Steven Pope’s unique ability is to quickly analyze a business and identify which levers to pull to grow sales promptly. His passion is to see tangible results, and he looks purely at facts, setting aside all emotion. Steven founded and continues running MAG to serve clients the way he wished agencies were when he was on the corporate side.
At a time when many headlines discuss higher unemployment rates and job loss, My Amazon Guy has seen explosive growth. Steven attributes this to several factors:
Amazon and eCommerce growth from the pandemic.
A company culture that puts employees before clients, with a “MAG’s hierarchy of needs” from most important:
A firm belief in a company core value of “Impatience to get stuff done.”
A YouTube channel with more than 800 videos where Steven shares all of his trade secrets. Many MAG employees found the company by troubleshooting problems on Amazon through Steven’s videos. He adamantly defends thought leadership in the space and has interviewed more than 150 guests, often debating hot topics live. Steven’s prior television reporting experience helps him keep tutorial videos short and to the point.
The adoption of a Culture Index to hire the right people to the right seats.
Steven aims to train employees, so they have the knowledge to leave at any time but hopes they’ll stay with the company for at least 5 to 10 years.
The founder finds it freeing to authentically be himself and hire talent who value that shared truth. He also works hard and successfully manages to keep all other areas of his life in continuity of prosperity. With four children under the age of 6 and a supportive wife, Steven serves his employees so that they too can have time outside of work.