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My Amazon Guy

Amazon Experts
The Amazon FBA Agency that gets your products seen and sold.

My Amazon Guy is an expert Amazon Agency with a proven track record that will help you unlock your full sales potential. We love Amazon Sellers and are always ready to serve you.

Grow Sales Faster



The key to driving traffic to your listings lies in Amazon PPC. Higher revenue, lower ACOS, and transparent advertising management.



Decades of knowledge and experience behind us, SEO has become second nature to our Amazon Agency. Our 4-phase Amazon SEO plan is best-in-class and will show dramatic results in search rankings in 90 days.



Stand out from the competition and showcase your brand is through top-tier A+ content on Amazon. Enhanced Brand Content, Brand Stores, and graphics that convert.


Platform Management

We’ll take on the stress of managing your platform for you. Amazon is NOT set and forget. Through continuous optimization, we enhance conversion starting with design and catalog merchandising.

How our Amazon experts help you grow market share

To help you increase your sales, we take a two-step approach. First, we drive traffic to your listings. And then we boost your conversions. Sounds simple, doesn’t it? As Amazon Experts, It is for us. By building your PPC campaigns, developing your SEO, enhancing your designs, and curating and troubleshooting your catalogs, we’ll strengthen your brand and your performance on Seller Central. You should be seeing more traffic and revenue within just a few months.
Amazon DSP - Demand Side Platform

Learn how to sell more on Amazon with
My Amazon Guy

Are you a seller on Amazon, struggling to break through the quarter-million to three-million-dollar sales barrier? Are you finding it challenging to keep up with the ever-evolving landscape of e-commerce? Look no further. We are Amazon experts and ready to revolutionize the way you do business on Amazon. My Amazon Guy has a proven track record of helping sellers like you achieve unprecedented growth, our Amazon FBA Agency offers a holistic approach that encompasses catalog management, PPC, SEO, and design.
My Amazon Guy - Proven Track Record - Amazon Experts

Learn more About Us
and what our Amazon experts could do to help you.

Every day, thousands of sellers join Amazon. With so many brands out there, it’s getting harder and harder for a new Amazon seller to cut through the noise. That’s where My Amazon Guy comes in.

Led by Steven Pope, our team of seasoned Amazon experts helps brands like yours optimize their listings to succeed on Seller Central. We’ve created a layered strategy using proven tactics to manage your PPC, SEO, and catalogs — so you can stop worrying about Amazon and start focusing on your business.

Make a strong first impression with your main image and increase clicks using our proven technique. Upgrade Your Main Image

My Amazon Guy
the Amazon experts

Brands currently managed
187 +
Annual revenue managed
268 Million+
210 +

Holistic Approach

We don’t just focus on one aspect of your business; our Full Service Amazon Agency addresses all critical areas to ensure maximum growth and profitability.

Onboarding Excellence

Our onboarding process begins with a comprehensive survey to gather vital information about your business. This allows us to tailor our strategies to your specific needs.

Kick-off Call

We believe in setting clear expectations from the start. Our kick-off call ensures that both parties are aligned on goals and strategies.

Competitor Analysis

Understanding your competitors is crucial for success. We conduct thorough competitor analysis to identify opportunities and threats.

High-Performance Tools

We leverage the industry’s most powerful tools, including Helium 10 and PickFu, to drive exceptional results for our clients.

Seller Central Audit

We leave no stone unturned in optimizing your Seller Central Amazon account for maximum performance.

Trade Secrets

Gain access to exclusive tips and tricks shared on various channels, including our YouTube channel, to stay ahead of the curve.

Free, Expert Content

Our Amazon Seller Central Agency offers some of the best and most comprehensive free content of any Amazon agency. From logistics to troubleshooting, we’ve got you covered.

Cutting-Edge Strategies

We pride ourselves on being at the forefront of industry trends. With us, you’ll always be one step ahead.

Agile Iteration

Amazon is a fast-paced environment. We ensure that your account receives the latest updates and changes as soon as they’re available.

Troubleshooting And Resolution

We excel in troubleshooting and resolving Seller Central Amazon issues like suspensions, catalog errors, and account health problems, ensuring your business stays operational and thriving.

From Beginning To Scaling

From filing trademarks for Amazon Brand Registry to propelling your business to new heights, our expert team seamlessly handles tasks and adeptly navigates challenges, ensuring your success is our priority.

Focus on Your Business

Running an Amazon business is a never-ending optimization job. Let our Amazon Agency handle the nitty-gritty so you can focus on what you do best – growing your business.

Why Wait?

Don’t let your Amazon business plateau, partner with the Amazon Experts. My Amazon Guy knows how to sell more on Amazon and unlock the full potential of your business.

My Amazon Guy Services vs other Amazon Marketing Agencies.

Services Offered My Amazon Guy LogoMy Amazon Guy Agency B Agency C

Helium 10 Partner

Amazon Accredited PPC
PickFU Certified
New product launches
MAGfinity SEO
SEO indexing
SEO ranking
Keyword Market Share
A+ Content
Brand Registry support

We love Amazon Sellers!


Be Empowered to Better Manage Your Amazon Account

Use our tried and tested SOPs to avoid mistakes and work more efficiently

Learn from Amazon experts

Join our LIVE Q&A and ask ANY Amazon question: also be update with the latest Seller Central Trends with our Amazon Articles.

A thorough tutorial about how to improve your product’s SEO to improve its search ranking in Amazon.

Advertising PPC – How to Grow Traffic and Sales on Amazon through Sponsored Products. ICAP stands for Impressions Clicks, Add to Carts, and Purchases 

The four-pillar strategy. Focuses on SEO and PPC for traffic, Catalog, and Design for conversion rates. Learn how combining all four elements is the key to increasing sales and market share on Amazon.

Virtual Amazon Seller Conferences

Best Virtual Amazon Seller Conferences To Attend This 2024

Mark your calendar for these upcoming online Amazon Seller Conferences to power up your selling strategies from Q2 and beyond! The world of Amazon selling is constantly evolving. Staying ahead of the curve requires continuous learning and strategic adaptation. Virtual

Amazon 2024 FBA Fees

Stay Updated On 2024 FBA Fees To Maximize Profits

2024 FBA Fees For Amazon sellers, keeping tabs on 2024 FBA fees is like following the stock market – crucial for healthy gains. Regardless of experience level, staying updated on FBA fees is essential for Amazon sellers to make informed

Frequently Asked Questions (FAQs)
Why must I hire your Amazon Agency?

Hiring our Amazon Seller Central agency can help you overcome the complexities of selling on Amazon and achieve explosive growth. We streamline operations, optimize listings, master marketing, and build your brand, freeing up your time to focus on innovation. This partnership provides you access to advanced analytics, industry best practices, and scalability, making us a strategic ally in your Amazon success.

How do you optimize product listings on Amazon?

Our listing optimization process involves our 4-phase SEO and Design CTR Hack. To optimize your product listings on Amazon
  • We first focus on indexing in Phase 1 by including keywords in the title and back-end search terms. Repeat keywords in the title and search terms for better visibility.

  • In Phase 2, we replace keywords already in the title and description with new ones for continued indexing improvement. Ensure your title includes important keywords and consider showing products in use, like cutting through steak or slicing a tomato, to demonstrate effectiveness. Highlight your brand and clarify technical terms to show benefits to customers.

  • In Phase 3 of SEO listing optimization, we focus on Strike Zone keywords ranked between 20-50 to improve visibility and clicks. Our Seller Central Amazon specialists tailor product descriptions to highlight these keywords and utilize the Search Query Performance Report to enhance content and PPC campaigns, boosting your market position.

  • In Phase Four, we use the new Search Query Performance Report SellerCentral to enhance your market share compared to competitors. We focus on refining our content and PPC campaigns based on intent rather than just ranking, ensuring your product stands out and drives more sales.

  • Include CTR-upgraded images that depict the ideal customer and how they would benefit from the product.

  • If you have an Amazon Brand Registry, our team ensures your listing has a well-designed A+ Content and Brand Story.

How do you manage Amazon advertising campaigns?

Our Amazon Seller Central Agency manages advertising campaigns by setting up segmented campaigns that target all potential customers, utilizing optimal keywords and competitor analysis to optimize your listings. Our Ad Setup Service includes keyword research, Amazon PPC optimization, ACOS reduction, sales increase, and weekly reporting to ensure ongoing success.

Can you help manage my inventory?

Yes, we can help manage your inventory. Our Full Service Amazon Agency caters to inventory management needs by accurately tracking inventory levels, troubleshooting stranded inventory issues, managing small and light inventory, assisting with reimbursements, and more.

Can you improve product rankings on Amazon search?

Yes, we can improve your product rankings on Amazon. Our proven 4-phase SEO strategy focuses on optimizing your listings with effective keywords, increasing visibility, and ultimately driving higher clicks. We conduct thorough keyword and competitor research, update your product titles and bullets for better indexing, and utilize Amazon’s search query report to enhance market share for top-ranking keywords.

Can you provide me with advertising reporting and analytics?

Yes, we offer comprehensive advertising reporting and analytics. Our weekly performance reports cover key metrics such as revenue, sessions, unit session percentage, units ordered, ad spend, ad revenue, impressions, click-through rate (CTR), ACOS, and True ACOS, giving you valuable insights into your campaign’s performance.

What customer support and feedback can I expect from you?

Our customer service representatives answer queries and concerns within 24 hours. We also set up automatic responses to ensure every incoming message receives a timely reply. Feel free to reach out during our business hours, Monday to Friday, from 8:00AM to 12:00MN EST, via Phone: +1 470-623-1951 or Email:

What pre-sign-up service can I get for free?

Get a complimentary professional video analysis of your ASIN to help you overcome sales hurdles. Our analysis covers key areas like PPC to SEO Ratio, SEO Indexing, SEO Rankings, Market Share, Traffic and Conversion Opportunities, Design, and Sales.

How do I get started with My Amazon Guy?

Ready to boost your sales with the Amazon Experts? Reach out to us through our online contact form or contact us during our business hours, Monday to Friday, from 8:00 AM to 12:00 MN EST, via Phone: +1 470-623-1951 or Email:

Join 1,000+ Amazon FBA sellers that have found success growing sales with our Amazon Agency.

Started 5 years ago, Nisolo, which means not alone in Spanish, is a brand devoted to its customers and its supply chain. It began in Peru, employing a team of artisans, crafting leather shoes. Patrick Woodyard, working in the microfinance world, was stunned by the workmanship but frustrated by the lack of a market.
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What Sellers are Saying

Hundreds of Amazon FBA sellers flock to us for thought leadership, account management, and more. Here’s what some of them have to say.

Amazon Advertising Accreditation Badge

Amazon Ads Certified

Pickfu certified marketing expert.

PickFu Certified

Helium 10 Trusted Partner Badge

Helium 10 Trusted Partner

“I’m on the beach because of My Amazon Guy.”
Jeff Burgee
Super Naturals Health

We’ve been doing business more than 4 years and Steven Krane has referred more than ten companies to My Amazon Guy with similar results.
“I have had incredible success.”

Steven Krane
World’s Best Tweezers
My Amazon Guy helped Flying Swine double their Amazon sales, generate 1000s of reviews, and “fly sales to the moon.”
Joe Shaw
Flying Swine

Our 3-Part Process

We work hard to get a holistic understanding of your business. Once we’ve identified your needs and your goals, we’ll begin our work. See the process we follow below.

My Amazon Guy process step 1


Setting expectations

My Amazon Guy process step 2


Never-ending cycle of work

My Amazon Guy process step 3


Setting expectations

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Peace of Mind

We handle Amazon so you can focus on your Golf Swing Business.

Featured in Business insider, fox news, authority magazine

Steven Pope in the News

You may have seen or heard our fearless leader in the media.

The Washington Post
Business Insider
My Amazon Guy logo on a white background.
Fox News

Listen to the My Amazon Guy Podcast

Sit down with Steven Pope and listen as he discusses all things Amazon-related.

Become a Better Amazon Seller with MAG School

Learn how to manage your listings all from one of the best in the business. MAG School  by My Amazon Guy offers various courses to help you understand how Amazon Seller Central works so  that you can work on being a better Amazon seller. 

Cathy Barouch

Brand Director

Cathy Barouch brings a wealth of experience to her role as Brand Director at My Amazon Guy. With a background in ecommerce and brand management, Cathy has a proven track record of success in driving growth and visibility for brands on Amazon.

Prior to joining My Amazon Guy, Cathy served in key leadership roles, including as the Founder of Mystigrey, where she honed her skills in brand development and management. Before that, Cathy was the CEO & Co-Founder at Caterina Jewelry, where she led the company to success with her strategic vision and innovative approach.

Cathy’s expertise extends beyond ecommerce, as she is also a member of MJSA: Professional Excellence in Jewelry Making and Design, showcasing her commitment to excellence and continuous learning in the field.

John Lane

Brand Director

I bring a strong background in ecommerce operations management to My Amazon Guy. Previously, I served as the Operations Manager at Velex Corp. dba Gorilla Gym (later Gym1), where I oversaw our supply chain operations from China to the U.S. and Canada. I managed order fulfillment and led a dedicated customer service team. Additionally, I was responsible for managing our Amazon seller accounts in the U.S. and Canada, ensuring smooth operations and customer satisfaction.

Outside of my role at My Amazon Guy, I also dedicate time to coaching football at Boston College High School during the fall, where I bring my leadership and team-building skills to the field.

Benjamin Loya

Brand Director

As a Brand Manager at My Amazon Guy, I specialize in enhancing clients’ sales and visibility on the Amazon platform. Leveraging my expertise in Amazon Seller Central, social media strategies, and adept problem-solving skills, I oversee a portfolio of accounts and projects. My role encompasses the strategic planning, meticulous execution, and continuous optimization of product listings, advertising initiatives, and brand stores.

Prior to My Amazon Guy, I served as the IT Director at Proeduco del Bajio, a prominent education firm in Mexico. During my tenure, I spearheaded the organization’s digital transformation, introducing innovative solutions such as network infrastructure enhancements and system implementations to enhance the quality and efficiency of our educational services. Collaborating closely with cross-functional teams and stakeholders, I ensured alignment of IT strategies with overarching business goals and objectives.

Jeffrey Lenz

Brand Director

Jeffrey is a seasoned e-commerce expert with over 10 years of experience in helping brands succeed on Amazon. As a Brand Director at My Amazon Guy, he leverages his data-driven approach and deep understanding of online marketplaces to develop and execute winning omnichannel strategies for our clients.

Jeffrey brings a wealth of knowledge in:

  • Brand Growth on Amazon: He has a proven track record of launching and growing brands on Amazon, utilizing his expertise in 1P and 3P operations.
  • Data-Driven Strategy Development: Jeffrey leverages data insights to craft effective channel strategies that optimize product visibility and sales for My Amazon Guy’s clients.
  • Omnichannel Expertise: He understands the importance of a cohesive omnichannel approach and develops strategies that reach customers across various touchpoints.
  • Compliance Focus: Jeffrey ensures adherence to Amazon’s ever-evolving policies and regulations, safeguarding the success of My Amazon Guy’s clients.

With his dedication to brand success and his strong grasp of the Amazon marketplace, Jeffrey is a valuable asset to My Amazon Guy, helping our clients flourish and achieve their Amazon sales goals.

Tony Chung

Brand Director

Tony is a results-oriented growth expert with a proven track record of generating leads, boosting revenue, and optimizing team performance for e-commerce businesses. He brings a data-driven approach to his role as Brand Director at My Amazon Guy, leveraging his expertise in digital marketing, sales, and operational efficiency.

Tony excels at:

  • Driving Customer Acquisition: He develops and executes comprehensive digital advertising and marketing strategies across all channels to generate qualified leads for My Amazon Guy.
  • Maximizing Sales Growth: Tony utilizes data analysis, forecasting, and KPI tracking to optimize sales strategies and drive top-line revenue for My Amazon Guy’s clients on Amazon.
  • Optimizing Team Efficiency: He fosters a high-performing team environment through project management, process improvement, and a coaching leadership style.
  • Data-Driven Decision Making: Tony leverages data analytics to build comprehensive performance trackers, measuring everything from brand growth to internal team performance, ensuring data-driven decision making across My Amazon Guy.

With his focus on results and his deep understanding of e-commerce, Tony plays a critical role in helping My Amazon Guy’s clients achieve their Amazon sales goals.

Jan Pao Montecillo

Director of Client-Success and Website Orders

Meet Jan Paolo Montecillo, our gaming virtuoso turned office hero! From pen-and-paper quests to tactical turn-based triumphs. He doesn’t just play games; he masters them, cracking their systems like a puzzle mastermind. But it doesn’t stop in the virtual realm! Jan’s game-changing work ethic and knack for system analysis have elevated our operations to epic levels. With a killer work ethic and his gaming superpowers,

Throughout his career, Jan Paolo has consistently demonstrated a strong ability to:

  • Lead and motivate teams: He has a proven track record of fostering high-performing teams and driving results.
  • Develop and implement operational strategies: Jan Paolo possesses a keen understanding of operational excellence and a talent for designing and implementing effective strategies.
  • Build strong client relationships: He is known for his client-centric approach and his commitment to exceeding client expectations.

Interests: Gaming

Noah Wickham

Brand Director

Noah Wickham started in eCommerce a decade ago, reselling on eBay and gradually expanding his knowledge base. Since then, he has worked with a variety of clients over several years, focusing on growth strategies, technology initiatives, product procurement, brand building, and SEO improvements. His expertise covers many areas of eCommerce, with a particular focus on Amazon, Walmart, and Shopify. Noah defines himself as a growth-centric leader and a client success advocate. Outside of work, he enjoys cooking, video games, reading, and chess. Most Saturday nights, you can find him trying a new restaurant or exploring a different venue in his city.

A man wearing a hooded sweatshirt.

Shane Keyes

Brand Director

Shane is an Amazon marketing specialist at My Amazon Guy and attended Temple University’s Fox School of Business to pursue a degree in Marketing. 

A self-starter, Shane mastered Amazon’s intricacies through hands-on experience and rigorous self-guided research. Specializing in listing optimization and growth strategies, he excels at boosting BSR through Click-Through Rate (CTR) and Search Engine Optimization (SEO) best practices to drive your brand’s success on Amazon. Shane’s rise at My Amazon Guy underscores his leadership ability and unwavering commitment to achieving a brand’s top priorities.

Beyond work, Shane’s passion lies in Philadelphia sports, with a history of participating in team sports like baseball and rugby.

A woman wearing glasses and a t-shirt who excels in account management.

Faith Denniston

Brand Director

I’m Faith, an Amazon marketing specialist obsessed with SEO, PPC, CTR, and the alchemy of conversions. With a data-driven approach, I help brands conquer the Amazon marketplace, turning clicks into customers.

When I’m not optimizing listings, you’ll find me in virtual worlds, exploring Final Fantasy XIV and diving into manga. I’m also a paranormal enthusiast, chasing ghostly tales in my spare time. Join me on this journey of digital dominance and otherworldly adventures!

A woman in glasses is posing for a photo for Amazon.

Roxanne Villanueva


Over 13 years of experience in the Business Process Outsourcing Industry Specializing in Customer Success and Sales for Telco, Tech, Finance and Ecommerce for both Start Up and Fortune 500 companies. 

An Inspirational Leader who loves to be where the action is, enjoys Creating Innovative Solutions to Complex Problems, Developing her People and Driving Engagement.

Interests: Traveling, Music and Spending time with Family


Kevin Sanderson

Vice President of Marketing

Kevin Sanderson is the Vice President of Marketing for My Amazon Guy. He graduated from Texas Tech University and has a wide range of experiencew including previously having worked for two Fortune 500 companies and a rapidly growing insurance agency. Kevin has been selling on Amazon since 2015 and is also the founder of Maximizing Ecommerce, a company that hosts popular virtual learning events like the Convert More Clicks Summit and the PPC Mastery Summit. He joined the team at My Amazon Guy after Maximizing Ecommerce by My Amazon Guy and lives in Florida with his beautiful wife and two children.

A young man wearing glasses and a checkered shirt expertly managing seller central on an online marketplace.

Thomas Fitzgibbons


Thomas graduated from the University of Missouri – St. Louis (UMSL), receiving a Bachelor’s degree in Business Administration – Marketing and a Certification in Digital Marketing. He started his marketing career in the B2B industry, helping companies focus their internal marketing efforts on Website SEO, Website Content, Digital Advertising, and effective Email Marketing Campaigns. 


In 2020, Thomas shifted his career to eCommerce. As a self-starter, he learned the ins and outs of Amazon, Seller Central, and Shopify to help brands and sellers succeed in the digital world. Previously, he worked for an Amazon Marketing Agency as an Account Manager, assisting brands in growing and thriving on Amazon through his management. At MAG, Thomas serves as an Account Director, overseeing an extensive portfolio of 40 brands and managing a successful team of Brand Managers. Thomas provides leadership to his team and execution on high-level strategy for the brands in his portfolio. 

In his free time, Thomas enjoys golf, soccer, music, and taking his dog on hikes around the St. Louis area.

Kristen Lasch

Kristen Lasch


Kristen started her professional work on Amazon in 2018 as a professional seller and project-based Account Manager. She has ample knowledge of both Seller Central and Vendor Central. With a degree in Art & Design, Kristen has a passion for problem-solving and thinking outside the box. She loves to help grow accounts by unraveling underlying issues, organizing catalogs, and providing creative branding ideas. With an extensive background in customer experience, she is able to really dive into the mind of a customer regarding listing optimizations and how to market products appropriately. In her free time, Kristen enjoys spending time with her family and working on growing their own private label account.

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad

A man with a beard smiling in front of a marketplace.

Steven Bruning


Steven has over eight years of experience in Information Technology and specializes in conceptualizing and implementing data-driven solutions.Steven started his Amazon career in 2019, breaking onto the scene by developing retail arbitrage software tools and gaining an in-depth knowledge of the Amazon Seller Central platform and account management. Outside of work, Steven enjoys DJing, learning and teaching others about personal finance, spreadsheets, and most of all, spending time with his wife playing board games and walking local trails. Steven was a long-distance runner for many years, having run over 1,000 miles and completed a marathon and several half-marathons.
A bald man from My Amazon Guy, smiling in front of rocks.

Jason Mastromatteo

VP of Brand Management

Jason Mastromatteo started his professional Amazon career in 2014 breaking into the Amazon scene selling by means of RA and private labeling. He eventually took his Amazon knowledge and started consulting for other businesses, distributors, and retailers. Jason’s experience and extensive seller central & vendor central knowledge have helped him consistently manage and grow sales through his team at MAG. Jason has interests in music, videography, skateboarding, and is a competitive Magic the Gathering player.

Dustin Fenton

VP of Finance

Dustin Fenton is the VP of Finance at My Amazon Guy. He began his eCommerce career in 2013, graduated with a Bachelors of Science with a Minor in Business Administration in 2018, and began his career at My Amazon Guy in the Fall of 2019. Dustin is a seasoned veteran at My Amazon Guy who has risen through the ranks:
  • Started as an Amazon Specialist
  • Grew to a Successful Brand Manager
  • Became a successful Account Director and through Leadership Grew Others into the Role
  • Promoted to VP of Operations
  • Now Serves as VP of Finance – and Assists the Company in all Areas of Operations
He directs:
  • AR
  • AP
  • Cash Flow
  • Tax Management
  • Employee Benefits Enrollment
  • Budgeting
  • Bookkeeping
  • Strategic Management of Financial Operations
  • M&A
  • Transfer Pricing Agreements
  • Operational Matters in Relation to the Financial Health and Solvency of MAG
In his free time, Dustin enjoys:
  • Traveling
  • Hiking
  • Extreme Weather Chasing
  • Learning and eCommerce Management
  • Retail arbitrage 
  • Spending time with friends and family
A man smiling in a blue circle, representing a marketplace seller central management.

Francisco Valadez


A graduate of Monterrey Tech (ITESM) in Mexico with a Bachelor’s in International Business, Francisco Valadez has spent most of his career as an entrepreneur involved in retail, wholesale, and private label projects. He has led companies from humble beginnings to successful acquisitions. Francisco got his start in eCommerce as part of a shoe company that sells through brick-and-mortar retail, department stores, and its own website. Most recently, Francisco fell down the Amazon rabbit hole while helping a company set up their own Amazon business. From that day on, Francisco has been 100% focused on Amazon retail. He has ample experience in Seller Central, and has proven his understanding of successful strategies to grow a brand’s online retail presence. Outside of work, Francisco loves sports, cooking, reading, listening to vinyl records, and most of all, spending time with his wife and daughters. He coaches in both English and Spanish, and leads the Hispanic team in our agency
A woman in glasses is smiling in a circle while managing her seller central account on a marketplace.

Kristen Dixon


Meet Kristen Dixon, a seasoned Amazon e-commerce expert with nearly 8 years of experience. Kristen is not just a master of the online marketplace; she’s a passionate advocate for helping clients and employees reach their full potential. Her journey in e-commerce isn’t just about transactions; it’s about building relationships, both professionally and personally.

What truly sets Kristen apart is her innate desire to see others succeed. Her clients trust her not just for her e-commerce expertise but for her ability to guide them towards their own success stories. As a mentor to her employees, she nurtures their talents and encourages them to reach new heights. Kristen is not just dedicated to her craft but is equally committed to fostering growth in those she interacts with.

Kristen leads a fulfilling life as a mother of two children and a proud owner of a lively Goldendoodle. Family is her anchor and her “why.” The love she pours into her work is mirrored in her home life. She proudly leads a multifaceted life, where her love for family, sports, and a deep passion for helping others intersect in harmony. Kristen is a true example of how one person can make a lasting impact, both in the digital realm and in the lives of those she touches.

A man with a beard and sunglasses, working as an "Amazon guy", involved in marketing management for Amazon.

Nick Nido


Holding a masters degree in electronic engineering from MIT with a bachelors in business management, Nick has 15+ years experience in ecommerce business and technology operations. Nick has gained a significant amount of his Amazon experience while launching his own store on Amazon with it being so successful it was later acquired by an conglomerate 3 years later.  

An bearded man marketing on the Amazon Marketplace.

Steven Pope


Steven founded My Amazon Guy to help clients grow faster on Amazon. After serving on the corporate side as a marketing manager and eCommerce director for nearly a decade, Steven started teaching businesses how to leverage the largest eCommerce platform and logistics network in the world. The Grand Master of Amazon knowledge, Steven is a thought leader with more than 1500+ videos of free content where he gives away all his trade secrets away. Steven oversees marketing and sales. Mr. Pope is an eagle scout, has an MBA from Western Governor’s University, and a BS from Weber State University. Read what My Amazon Guy employees say it’s like to work for Steven.