How to handle Amazon Brand Registry errors
Amazon Brand Registry errors can prevent enrollment, delay product launches, and restrict access to key brand protection features. We’ve compiled the most common errors and their solutions to help you identify the cause and move forward with confidence.
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Why Brand Registry errors happen
Incorrect Information
Mismatched or incomplete application details, such as an incorrect trademark number or brand name, can prevent Amazon from processing your application.
Account or Trademark Issues
Problems with account permissions, trademark eligibility, or ownership verification may prevent enrollment.
Temporary System Errors
Occasionally, Amazon experiences technical issues that interrupt the Brand Registry enrollment process. These errors are usually resolved by trying again later.
Enrollment Account Errors
Enrollment Account Errors prevent Brand Registry applications from being completed due to account ownership, permissions, or existing enrollment conflicts rather than problems with the trademark itself. These often relate to account ownership, permissions, or eligibility.
Errors in Brand Enrollment Decision
Errors in Brand Enrollment Decision occur when Amazon cannot approve a Brand Registry application because the submitted information, trademark details, or evidence doesn’t meet the enrollment requirements.
Examples include, but are not limited to, these scenarios:
- Conduct violation notice – Your account was found violating Brand Registry policies, like invalid notice submissions or catalog tampering.
- Associated accounts violation – Your application or account is linked to other Amazon accounts or brands that violated Amazon or Brand Registry policies.
- Failed seller verification – You are associated with one or more selling accounts as a primary owner, and all have failed seller verification.
- Insufficient branding evidence – You have not provided enough evidence of branding on your products or packaging.
- Deactivated account – Your selling account is deactivated.
Addressing these errors can be tricky, but here are some recommended courses of action:
- Appeal for enrollment decision error – Submit an appeal in Brand applications if you believe there was an error in your brand enrollment decision.Click “Appeal” next to your application marked Ineligible.
- Appeal for application advancement – To advance your Brand Registry application, submit an appeal with required information. Await the first response within three to five days after submitting the appeal.
- Account deactivation appeal – If your seller account is deactivated, appeal the action in Account Health. Click “Reactivate your account” in Account Health.
No Seller Central or Vendor Central Account
If you plan to use the same login for both Brand Registry and a Seller Central or Vendor Central account, create your Seller Central or Vendor Central account first. Then enroll in Brand Registry using the same credentials to link the accounts.
If you don’t plan to create a Seller Central or Vendor Central account, you can continue with the Brand Registry enrollment process.
Existing Seller Central or Vendor Central Account not signed in
If you already have a Seller Central or Vendor Central account, sign in to that account first. Then sign in to Brand Registry using the same login credentials to link the accounts.
If you don’t want to use your Seller Central or Vendor Central account, restart the Brand Registry enrollment process using the email address associated with your Brand Registry account. If you create a Seller Central or Vendor Central account later, you can contact Brand Registry Support to link it to your existing Brand Registry account.
Email is already used in an existing account
This error occurs when you indicate that you’re a new customer, but the email address you’re registering with is already linked to an existing Amazon account.
The fix: If the email address is associated with a Seller Central or Vendor Central account, sign in to Brand Registry using those same credentials instead of creating a new account.
Trademark Errors
Invalid Trademark Number Format
This error happens when the trademark number you entered doesn’t match the required format for the selected trademark office.
- The trademark number was entered incorrectly
- The wrong trademark office was selected
- The trademark number doesn’t match the format required by the selected trademark office.
How to resolve this error
Verify that you’ve entered the correct trademark registration number and selected the appropriate trademark office. You can refer to the examples provided below the Trademark Number field to confirm the required format before submitting your application again.
Invalid US/EU Trademark Number
Amazon couldn’t locate the trademark registration number in the selected trademark office. If your trademark was recently registered, allow up to 48 hours for the trademark database to update before trying again. If necessary, submit a new Brand Registry application.
Why this error occurred
- The trademark registration was recently issued and hasn’t yet appeared in the trademark office’s database
- The trademark registration number was entered incorrectly
- The wrong trademark office was selected
How to resolve this error
Verify that you’ve entered the correct trademark registration number and selected the appropriate trademark office. If your trademark was recently registered, wait up to 48 hours for the trademark office’s records to update before submitting your Brand Registry application again.
Enrollment System Errors
Enrollment System Errors indicate a problem with Amazon’s Brand Registry system rather than your application. In many cases, waiting and trying again later is enough to resolve the issue.
Something Went Wrong. Please Try Again Later.
If you receive the message “Something went wrong. Please try again later,” it usually indicates a temporary issue with Amazon’s Brand Registry system. Wait a few minutes and try again. If the error persists for more than 24 hours, contact Brand Registry Support for assistance.
There Was a Problem While Creating Your Brand Application
If you receive the message “There was a problem while creating your brand application,” an unexpected error occurred while Amazon was processing your application. Refresh the page, clear your browser’s cache and cookies, wait about 15 minutes, and try again. If the issue continues, contact Brand Registry Support.
Amazon Brand Registry Help
Book a call to resolve Brand Registry errors and complete your enrollment
Brand Registry Application Errors
Application errors can delay your Brand Registry enrollment and prevent you from completing the registration process. Understanding the cause is the first step toward resolving the issue.
Trademark Record Not Found
Error messages:
- We’re unable to locate the trademark number that you provided. Confirm the trademark is visible on the trademark office website and reapply.
- We’re unable to locate the trademark registration that you provided in your application. Ensure the trademark office that you selected is where your trademark is registered. Check the information and reapply.
- We’re unable to locate the trademark number that you provided. Check the information and reply to this case with the correct trademark details.
Solutions
- Ensure the trademark number and office are correct in your application before reapplying.
- Ensure the selected trademark office matches where your trademark is registered. Verify the information and reapply.
- Double-check the information and reply with the correct details
- If you have a copy of your trademark certificate or filing receipt, upload it when replying to the case
Mismatched Application Details and Trademark Record Info
Error messages:
The “mark” listed in your trademark record doesn’t match the brand name listed in your application.
The mark drawing type provided in the application doesn’t match the mark drawing type from the authority website. Please make correction and reapply.
The trademark image provided in your application does not match the image in the trademark record. Reapply with the correct image as we require it to associate the trademark with your brand name. Note that we cannot accept a copy of the trademark certificate with the logo. Reapply with a copy of your logo.
The trademark image provided in your application doesn’t match the image in the trademark record. We require a matching image to associate the trademark with your brand name.
Solution
- To ensure a successful reapplication, double-check that your trademark details, including the brand name, mark type, and design mark image (if applicable), precisely align with the information in the trademark record. Once corrected, resubmit your application.
Error message:
- The product images that you provided in your application don’t have the brand name permanently affixed to the product or product packaging. Please provide images that display physical products or images of product packaging with your brand name. Computer generated images are not accepted.
Solution
For your trademark application, the product image you upload should meet the following requirements:
- Match the trademark name: Ensure the image accurately represents the product associated with the trademark.
- Be permanently affixed to the product or packaging: This demonstrates the trademark’s actual use in commerce.
- Avoid professional stock photos: Use an image that depicts the real product, not generic stock photography.
Error message:
- The brand name on the ASIN that you provided doesn’t match the brand provided in your application.
Solution
- Apply for trademark protection only if the ASIN brand name is different from your intended trademark.
Error message:
- The brand name present on the brand’s website doesn’t match the brand name provided in the application. Provide a valid brand website that has the exact brand name present on the brand application.
Solution – Submit a new trademark application using the exact brand name found on the brand’s website, products, and official trademark registration.
Error message:
- The website provided was created less than one year ago. We require websites to be older than one year to confirm your brand meets our eligibility criteria.
Solution
- To ensure thorough brand validation, reapply for trademark protection after your website has been operational for at least one year.
Trademark Status
Error message:
- The trademark number that you entered is not in a status that we accept.
If your trademark is currently pending, please reapply and select “Pending” under “What is the current status of your trademark?”
If your trademark is registered, please reapply and select “Registered” under “What is the current status of your trademark?”
Note: Expired trademarks are not eligible for Brand Registry.
Supplemental Register
Error message:
- Your trademark is currently in the Supplemental Register with the agency listed in your application. Reapply once your trademark is registered in the Principal Register.
Amazon does not accept supplemental trademarks. If you reapply, make sure your trademark is registered in the Principal Register.
Mark Type
Error message:
- The trademark type doesn’t meet our eligibility criteria.
Your trademark is a mark with no literal elements. - We currently only accept text-based marks or image-based marks with words, letters, or numbers.
Amazon does not accept supplemental trademarks. If you reapply, make sure your trademark is registered in the Principal Register.
WIPO Trademark Number
Error message:
- The trademark provided in your application isn’t designated to the trademark office that was selected. Please submit the corresponding trademark number assigned by the national trademark office as it may differ from the trademark number assigned by WIPO.
Ensure that you comply with Amazon’s eligibility requirements.
Rights Ownership
Error message:
- The record of your pending trademark application doesn’t display sufficient information about the Rights Owner. To process your application, the trademark record must display complete information about the Rights Owner.
Solution
- Fix Rights Owner info in trademark application and resubmit.
Error message:
Brand Registry applications must be submitted by the brand’s Rights Owner. If you’re a Registered Agent, contact the Rights Owner of the trademark and ask that they enroll the brand in Brand Registry. Once the brand is approved, the Rights Owner can add your account as a Registered Agent.
Solution
Reach out to the owner of the brand’s trademark and request them to enroll the brand in Amazon Brand Registry. After enrollment, they can grant your account Registered Agent access.
TM Contact Information
Error message:
Our investigation team uses both publicly available information as well as internal resources to verify trade mark contact information.
In this case, we could not locate any contact information that meets our requirements. Although we cannot guarantee enrollment in Brand Registry, we encourage applicants to check the following details:
- All business information is kept consistent and up to date everywhere their business information is registered.
- If there is an attorney or representative associated with the brand, make sure this information is displayed on the trade mark website with the registered trade mark information whenever possible.
- If there is an email address associated with the trade mark, make sure it is a valid email address.
Note: This doesn’t mean that your registered trade mark must display an email address. We’re aware that some organizations don’t display contact information of Rights Owners for privacy reasons. After you ensure the information above is accurate and updated, reapply for Brand Registry.
Solution
Review all information in your trademark application for accuracy and completeness. If any updates are needed, please make them and then resubmit the application.
Brand Registry Rejections for Abusive Conduct
Amazon may reject a Brand Registry application if it detects activity that violates its policies or considers abusive. These rejections typically require reviewing the reason provided by Amazon, correcting the underlying issue, and submitting a new application or appealing the decision when appropriate.
User Permission
Managing user permissions is essential for Amazon businesses on Seller Central. This feature allows sellers to grant controlled access to their accounts for authorized individuals, ensuring security and efficient collaboration.
Account Not Eligible at The Moment
Either an unauthorized administrator sent an invitation to a new user or an unauthorized user accepted an invitation.
In the error message, click the “Submit your appeal here” button to explain your case.
Ineligibility for User Permissions Management
An unauthorized administrator attempted to manage permissions for a user who is already connected to the brand.
To appeal, click on “submit your appeal here” in the error message.
Not Allowed to Change User’s Account Permissions
An administrator attempted to manage permissions for an ineligible user who is already connected to the brand.
To resolve this, share the appeal link with the user and have them submit an appeal.
Adding Selling Accounts
Amazon offers two selling plans: Individual and Professional. Each plan offers access to specific tools and services.
- Professional plan: Ideal for managing and growing businesses (benefits not mentioned).
- Individual plan: Suitable for sellers with less than 40 monthly sales.
Account Currently Ineligible
- Issue: Your attempt to add a selling account was unsuccessful.
- Reason: The user associated with the account may not be eligible.
- Action: You can appeal this decision by clicking the “submit your appeal here” link in the error message.
Inability To Add Merchant Account To Brand
- Issue: Adding a merchant account to your Brand Registry failed.
- Reason: The merchant account you tried to add might be ineligible.
- Action: Appeal this decision by clicking “submit your appeal here” in the error message.
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Troubleshooting Guide
Many Brand Registry issues can be resolved with a few simple checks. Use this guide to identify the cause and find the appropriate solution.
Connecting Brand Registry Between US And UK Accounts
The Problem
- Seller has a US Brand Registry with active trademarks but cannot control listings in their new UK account.
- Multiple users reported the same issue.
- Merchant tokens might not be connected between US and UK accounts.
Solution: Check and Link Merchant Tokens or Separate UK Brand Registry Account
Secondary User Issue
The Problem: Brand Registry filed under a secondary email can lead to access and control problems.
The Solution: Always file Brand Registry with the admin email address (the one without a “delete” button in user permissions)
Rejected Application Due To Attorney Blacklist
Possible cause: Your trademark attorney might be blacklisted by Amazon.
Solution
- Contact your attorney: Request them to remove themselves from your USPTO application.
- Resubmit your application: Allow 48-72 hours after attorney removal.
Our Amazon Agency offers Trademark Services
- Free assessment to evaluate trademark viability
- Guidance throughout the process
- Troubleshooting for common rejection reasons
- We have filed more than 1,800 trademarks
Frequently Asked Questions
Contact us for other questions or concerns.
Resolve Brand Registry issues with confidence
Backed by 8+ years of Amazon experience and 400+ brands managed, we help sellers resolve Brand Registry issues, complete enrollment, and gain access to Amazon’s brand protection tools.
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