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My Amazon Guy

Conquer Brand Registry Errors Like a Pro

Are you an Amazon seller struggling with Brand Registry errors? Fret not! 

Navigating the intricacies of Amazon’s system can be tricky, and encountering errors can throw even seasoned sellers off their game. 

But worry not, fellow entrepreneurs! This guide, backed by years of real-world experience by our Amazon Agency founder and team members, equips you with the knowledge and strategies to overcome common Brand Registry hurdles and claim your rightful brand space.

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Brand Registry Errors Fix BR

Brand Registry Enrollment Account Errors

Errors In Brand Enrollment Decision

  • Conduct violation notice: Your account was found violating Brand Registry policies, like invalid notice submissions or catalog tampering.
  • Associated accounts violation: Your application or account is linked to other Amazon accounts or brands that violated Amazon or Brand Registry policies.
  • Failed seller verification: You are associated with one or more selling accounts as a primary owner, and all have failed seller verification.
  • Insufficient branding evidence: You have not provided enough evidence of branding on your products or packaging.
  • Deactivated account : Your selling account is deactivated.
  • Appeal for enrollment decision error: Submit an appeal in Brand applications if you believe there was an error in your brand enrollment decision.Click “Appeal” next to your application marked Ineligible.
  • Appeal for application advancement: To advance your Brand Registry application, submit an appeal with required information. Await the first response within three to five days after submitting the appeal.
  • Account deactivation appeal: If your seller account is deactivated, appeal the action in Account Health. Click “Reactivate your account” in Account Health.

Seller Central Or Vendor Central Accounts

  • If you intend to use the same credentials for both Brand Registry and a Seller Central or Vendor Central account, please create the Seller Central or Vendor Central account first. Then, proceed to enroll in Brand Registry using the same credentials to link the accounts. 
  • If you do not intend to create either of these accounts, you can continue with the Brand Registry enrollment process.

What You Should Do

  • You have a seller or vendor account, but you are not currently signed in to that account. You must sign in to your seller or vendor account and then sign in to Brand Registry using the same credentials.
  • You do not wish to create a seller or vendor account at this time. If this is the case, restart the enrollment process using the email address you used to create a Brand Registry account. If you decide to create a seller or vendor account in the future, please contact us to connect the account as a user to your Brand Registry account.

Email Used In An Existing Account

  • You’ve stated that you’re a new customer, but there’s already an account associated with the email you’re trying to register with.

What You Should Do

Sign into Brand Registry using the same credentials as your Seller Central or Vendor Central account.

Navigating the intricacies of Amazon's Brand Registry can be challenging

Steven Pope

Brand Registry Enrollment Trademark Errors

Brand Registry MAG Service

Invalid Trademark Number Format

The trademark number you provided does not meet the required format specified by the selected trademark office.

Why This Error Occurred

  • The trademark number you entered was incorrect.
  • The selected trademark office was incorrect.
  • Examples of acceptable formats can be found under the Trademark number field.

Deal With This Brand Registry Error

  • Ensure that you enter the correct trademark number and select the correct trademark office before re-enrolling in the Brand Registry.

Invalid US/EU Trademark Number

The trademark number you entered isn’t found in the selected office. If your application is recent, wait up to 48 hours for changes to reflect. Create a new application if needed.

Why This Error Occurred

  • The trademark application was recently submitted but has not yet appeared on the site.
  • The provided trademark registration number was incorrect.
  • The selected trademark office was incorrect.

Deal With This Brand Registry Error

  • Make sure to input the accurate trademark registration number and choose the correct trademark office before re-enrolling. 
  • If your trademark was recently approved, please allow up to 48 hours for the site to reflect the change.

Brand Registry Enrollment System Errors

If you receive the message “Something went wrong. Please try again later,” it indicates that Amazon’s system encountered an error. If the problem continues after 24 hours, please reach out to Brand Registry Support.

If you receive the message “There was a problem while creating your brand application,” it indicates that an unexpected issue occurred during the application process. To resolve this, refresh the page, clear your cache and cookies, and try again after 15 minutes.

Brand Registry Application Error: Trademark Record Not Found

Brand Registry Errors Trademark Not Found

When you receive any of the decline messages above:

  • Ensure the trademark number and office are correct in your application before reapplying.
  • Ensure the selected trademark office matches where your trademark is registered. Verify the information and reapply.
  • Double-check the information and reply with the correct details.
  • If you have a copy of your trademark certificate or filing receipt, upload it when replying to the case.

Brand Registry Application Error: Trademark Status

Brand Registry Errors Trademark Status
  • If your trademark is pending, please reapply and select “Pending” under “What is the current status of your trademark?”

Note: Expired trademarks are not eligible for Brand Registry.

  • If your trademark is registered, please reapply and select “Registered” under “What is the current status of your trademark?”

Brand Registry Application Error: Supplemental Register

Brand Registry Errors Supplemental Register

Amazon does not accept supplemental trademarks. If you reapply, make sure your trademark is registered in the Principal Register.

Brand Registry Application Error: Mark Type

Brand Registry Errors Mark Type

Amazon does not accept supplemental trademarks. If you reapply, make sure your trademark is registered in the Principal Register.

Brand Registry Application Error: Mismatched Application Details and Trademark Record Info

Brand Registry Errors Mismatched Info 1

To ensure a successful reapplication, double-check that your trademark details, including the brand name, mark type, and design mark image (if applicable), precisely align with the information in the trademark record. Once corrected, resubmit your application.

Brand Registry Errors Mismatched Info 2

For your trademark application, the product image you upload should:

  1. Match the trademark name: Ensure the image accurately represents the product associated with the trademark.
  2. Be permanently affixed to the product or packaging: This demonstrates the trademark’s actual use in commerce.
  3. Avoid professional stock photos: Use an image that depicts the real product, not generic stock photography.
Brand Registry Errors Mismatched Info 3

Apply for trademark protection only if the ASIN brand name is different from your intended trademark.

Submit a new trademark application using the exact brand name found on the brand’s website, products, and official trademark registration.

Brand Registry Errors Mismatched Info 5

To ensure thorough brand validation, reapply for trademark protection after your website has been operational for at least one year.

Brand Registry Application Error: WIPO Trademark Number

Ensure that you comply with Amazon’s eligibility requirements.

Brand Registry Application Error: Rights Ownership

Brand Registry Errors Tights Owners 1

Fix Rights Owner info in trademark application and resubmit.

Reach out to the owner of the brand’s trademark and request them to enroll the brand in Amazon Brand Registry. After enrollment, they can grant your account Registered Agent access.

Brand Registry Application Error: TM Contact Info

Brand Registry Errors TM Contact Info

Review all information in your trademark application for accuracy and completeness. If any updates are needed, please make them and then resubmit the application.

Brand Registry Rejections From Abusive Conduct: User Permission

Managing user permissions is essential for Amazon businesses on Seller Central. This feature allows sellers to grant controlled access to their accounts for authorized individuals, ensuring security and efficient collaboration.

Account Not Eligible At The Moment

  • Either an unauthorized administrator sent an invitation to a new user or an unauthorized user accepted an invitation.
  • In the error message, click the “Submit your appeal here” button to explain your case.

Ineligibility For User Permissions Management

  • An unauthorized administrator attempted to manage permissions for a user who is already connected to the brand. 
  • To appeal, click on “submit your appeal here” in the error message.

Not Allowed to Change User’s Account Permissions.

  • An administrator attempted to manage permissions for an ineligible user who is already connected to the brand. 
  • To resolve, share the appeal link with the user and have them submit an appeal.

Brand Registry Rejections From Abusive Conduct: Adding Selling Accounts

Amazon offers two selling plans: Individual and Professional. Each plan offers access to specific tools and services.

Professional plan: Ideal for managing and growing businesses (benefits not mentioned).

Individual plan: Suitable for sellers with less than 40 monthly sales.

Account Currently Ineligible

Issue: Your attempt to add a selling account was unsuccessful.

Reason: The user associated with the account may not be eligible.

Action: You can appeal this decision by clicking the “submit your appeal here” link in the error message.

Inability To Add Merchant Account To Brand

Issue: Adding a merchant account to your Brand Registry failed.

Reason: The merchant account you tried to add might be ineligible.

Action: Appeal this decision by clicking “submit your appeal here” in the error message.

Brand Registry What You Need

Brand Registry Errors: Troubleshooting Guide From My Amazon Guy

Secondary User Issue

The Problem: Brand Registry filed under a secondary email can lead to access and control problems.

The Solution: Always file Brand Registry with the admin email address (the one without a “delete” button in user permissions)

Watch the video on the left for a detailed guide.

Connecting Brand Registry Between US And UK Accounts

The Problem

  • Seller has a US Brand Registry with active trademarks but cannot control listings in their new UK account.
  • Multiple users reported the same issue. 
  • Merchant tokens might not be connected between US and UK accounts.

Solutions Check and Link Merchant Tokens or Separate UK Brand Registry Account

Watch the video on the right for a detailed guide.

Rejected Application Due To Attorney Blacklist

Possible cause

Your trademark attorney might be blacklisted by Amazon.


  1. Contact your attorney: Request them to remove themselves from your USPTO application.
  2. Resubmit your application: Allow 48-72 hours after attorney removal.


Our Amazon Agency offers Trademark Services

  • Free assessment to evaluate trademark viability.
  • Guidance throughout the process.
  • Troubleshooting for common rejection reasons.
  • We have filed more than 1,800 trademarks 

While we covered a lot of ground, there are many other situations you might encounter with Brand Registry. If you’re facing any outstanding issues, don’t hesitate to check out some of our other helpful videos. Below are some of them:

Brand Registry Revoked

Follow Steven Pope’s journey and learn from his experience in this LinkedIn article:

Check out our SOP Library for Brand Removal Appeal and other useful guides to manage Brand Registry issues.

Brand Registry Q&As

How do I qualify for Amazon Brand Registry?

To qualify for Amazon Brand Registry, you need to have an active registered trademark in each country where you wish to enroll. The trademark must be in the form of a text-based mark or an image-based mark with words, letters, or numbers.

How do I enroll my brand in Amazon Brand Registry?

To enroll, visit the Amazon Brand Registry website and sign in using your Amazon seller or vendor credentials. Provide your trademark information, including the trademark registration number, and submit the required documentation proving ownership of the brand.

Can I enroll in Brand Registry if my trademark is pending?

No, Amazon requires that your trademark be fully registered in the country where you wish to enroll in Brand Registry. Pending trademarks are not eligible until they are officially registered.

What should I do if I find a counterfeit of my product on Amazon?

If you’re enrolled in Brand Registry, use the Report a Violation (RAV) tool to report the counterfeit listing. Provide all necessary details, including the ASIN of the counterfeit product and evidence of the infringement, to help Amazon investigate and take action.

How can I manage my brand’s representation on Amazon through Brand Registry?

Brand Registry gives you greater control over your product listings, allowing you to ensure accurate and consistent product information, create enhanced content like A+ pages and Brand Stories, and manage your brand’s storefront to improve customer experience.

What is A+ content, and how can I use it through Brand Registry?

A: A+ content allows brand owners to enhance their product descriptions with rich texts, images, and comparison charts. Enrolled brands can use the A+ Content Manager in Seller Central to create compelling product narratives that can lead to higher conversion rates. Need a guide on how to optimize your A+ Content? Read Every Seller’s Comprehensive Guide to Amazon A+ Content FAQs

Can I enroll in Brand Registry if I sell through an Amazon distributor or as a vendor?

Yes, both vendors and sellers can enroll in Brand Registry. However, you’ll need to have the rights to the brand name that the trademark covers and be able to verify yourself as the brand owner or the authorized agent of the brand.

How can I retract a mistakenly filed report of infringement on the Amazon Brand Registry?

To retract an infringement report mistakenly filed in the Amazon Brand Registry, navigate to the Monitor tab on the Brand Registry homepage, click on Submission History, open the complaint detail, and select “Retract a Complaint.” A case will be created for monitoring the retraction process.

How do I change the brand name on my Amazon listing?

Changing a brand name on an Amazon listing involves submitting a brand name update request through Seller Central or the Brand Registry support if you have access. It may require providing documentation that proves the brand name change and ensuring the updated name complies with Amazon’s policies.

What should I do if my brand is not recognized by the Amazon Brand Registry?

If your brand is not recognized, ensure that your trademark information accurately matches your Brand Registry application, including the trademark number and brand name. If discrepancies are found, correct them and contact Brand Registry support for further guidance.

How do I enroll additional products under my existing Brand Registry?

To enroll additional products, ensure that each product’s listing details, such as the brand name, match your registered brand. Then, use the “Add a product” feature within the Brand Registry portal, inputting the ASINs of the products you wish to enroll.

Get started with brand registry the right way!

Enroll in MAG-School’s Brand Registry course.

Cathy Barouch

Brand Director

Cathy Barouch brings a wealth of experience to her role as Brand Director at My Amazon Guy. With a background in ecommerce and brand management, Cathy has a proven track record of success in driving growth and visibility for brands on Amazon.

Prior to joining My Amazon Guy, Cathy served in key leadership roles, including as the Founder of Mystigrey, where she honed her skills in brand development and management. Before that, Cathy was the CEO & Co-Founder at Caterina Jewelry, where she led the company to success with her strategic vision and innovative approach.

Cathy’s expertise extends beyond ecommerce, as she is also a member of MJSA: Professional Excellence in Jewelry Making and Design, showcasing her commitment to excellence and continuous learning in the field.

John Lane

Brand Director

I bring a strong background in ecommerce operations management to My Amazon Guy. Previously, I served as the Operations Manager at Velex Corp. dba Gorilla Gym (later Gym1), where I oversaw our supply chain operations from China to the U.S. and Canada. I managed order fulfillment and led a dedicated customer service team. Additionally, I was responsible for managing our Amazon seller accounts in the U.S. and Canada, ensuring smooth operations and customer satisfaction.

Outside of my role at My Amazon Guy, I also dedicate time to coaching football at Boston College High School during the fall, where I bring my leadership and team-building skills to the field.

Benjamin Loya

Brand Director

As a Brand Manager at My Amazon Guy, I specialize in enhancing clients’ sales and visibility on the Amazon platform. Leveraging my expertise in Amazon Seller Central, social media strategies, and adept problem-solving skills, I oversee a portfolio of accounts and projects. My role encompasses the strategic planning, meticulous execution, and continuous optimization of product listings, advertising initiatives, and brand stores.

Prior to My Amazon Guy, I served as the IT Director at Proeduco del Bajio, a prominent education firm in Mexico. During my tenure, I spearheaded the organization’s digital transformation, introducing innovative solutions such as network infrastructure enhancements and system implementations to enhance the quality and efficiency of our educational services. Collaborating closely with cross-functional teams and stakeholders, I ensured alignment of IT strategies with overarching business goals and objectives.

Jeffrey Lenz

Brand Director

Jeffrey is a seasoned e-commerce expert with over 10 years of experience in helping brands succeed on Amazon. As a Brand Director at My Amazon Guy, he leverages his data-driven approach and deep understanding of online marketplaces to develop and execute winning omnichannel strategies for our clients.

Jeffrey brings a wealth of knowledge in:

  • Brand Growth on Amazon: He has a proven track record of launching and growing brands on Amazon, utilizing his expertise in 1P and 3P operations.
  • Data-Driven Strategy Development: Jeffrey leverages data insights to craft effective channel strategies that optimize product visibility and sales for My Amazon Guy’s clients.
  • Omnichannel Expertise: He understands the importance of a cohesive omnichannel approach and develops strategies that reach customers across various touchpoints.
  • Compliance Focus: Jeffrey ensures adherence to Amazon’s ever-evolving policies and regulations, safeguarding the success of My Amazon Guy’s clients.

With his dedication to brand success and his strong grasp of the Amazon marketplace, Jeffrey is a valuable asset to My Amazon Guy, helping our clients flourish and achieve their Amazon sales goals.

Tony Chung

Brand Director

Tony is a results-oriented growth expert with a proven track record of generating leads, boosting revenue, and optimizing team performance for e-commerce businesses. He brings a data-driven approach to his role as Brand Director at My Amazon Guy, leveraging his expertise in digital marketing, sales, and operational efficiency.

Tony excels at:

  • Driving Customer Acquisition: He develops and executes comprehensive digital advertising and marketing strategies across all channels to generate qualified leads for My Amazon Guy.
  • Maximizing Sales Growth: Tony utilizes data analysis, forecasting, and KPI tracking to optimize sales strategies and drive top-line revenue for My Amazon Guy’s clients on Amazon.
  • Optimizing Team Efficiency: He fosters a high-performing team environment through project management, process improvement, and a coaching leadership style.
  • Data-Driven Decision Making: Tony leverages data analytics to build comprehensive performance trackers, measuring everything from brand growth to internal team performance, ensuring data-driven decision making across My Amazon Guy.

With his focus on results and his deep understanding of e-commerce, Tony plays a critical role in helping My Amazon Guy’s clients achieve their Amazon sales goals.

Jan Pao Montecillo

Director of Client-Success and Website Orders

Meet Jan Paolo Montecillo, our gaming virtuoso turned office hero! From pen-and-paper quests to tactical turn-based triumphs. He doesn’t just play games; he masters them, cracking their systems like a puzzle mastermind. But it doesn’t stop in the virtual realm! Jan’s game-changing work ethic and knack for system analysis have elevated our operations to epic levels. With a killer work ethic and his gaming superpowers,

Throughout his career, Jan Paolo has consistently demonstrated a strong ability to:

  • Lead and motivate teams: He has a proven track record of fostering high-performing teams and driving results.
  • Develop and implement operational strategies: Jan Paolo possesses a keen understanding of operational excellence and a talent for designing and implementing effective strategies.
  • Build strong client relationships: He is known for his client-centric approach and his commitment to exceeding client expectations.

Interests: Gaming

Noah Wickham

Brand Director

Noah Wickham started in eCommerce a decade ago, reselling on eBay and gradually expanding his knowledge base. Since then, he has worked with a variety of clients over several years, focusing on growth strategies, technology initiatives, product procurement, brand building, and SEO improvements. His expertise covers many areas of eCommerce, with a particular focus on Amazon, Walmart, and Shopify. Noah defines himself as a growth-centric leader and a client success advocate. Outside of work, he enjoys cooking, video games, reading, and chess. Most Saturday nights, you can find him trying a new restaurant or exploring a different venue in his city.

A man wearing a hooded sweatshirt.

Shane Keyes

Brand Director

Shane is an Amazon marketing specialist at My Amazon Guy and attended Temple University’s Fox School of Business to pursue a degree in Marketing. 

A self-starter, Shane mastered Amazon’s intricacies through hands-on experience and rigorous self-guided research. Specializing in listing optimization and growth strategies, he excels at boosting BSR through Click-Through Rate (CTR) and Search Engine Optimization (SEO) best practices to drive your brand’s success on Amazon. Shane’s rise at My Amazon Guy underscores his leadership ability and unwavering commitment to achieving a brand’s top priorities.

Beyond work, Shane’s passion lies in Philadelphia sports, with a history of participating in team sports like baseball and rugby.

A woman wearing glasses and a t-shirt who excels in account management.

Faith Denniston

Brand Director

I’m Faith, an Amazon marketing specialist obsessed with SEO, PPC, CTR, and the alchemy of conversions. With a data-driven approach, I help brands conquer the Amazon marketplace, turning clicks into customers.

When I’m not optimizing listings, you’ll find me in virtual worlds, exploring Final Fantasy XIV and diving into manga. I’m also a paranormal enthusiast, chasing ghostly tales in my spare time. Join me on this journey of digital dominance and otherworldly adventures!

A woman in glasses is posing for a photo for Amazon.

Roxanne Villanueva


Over 13 years of experience in the Business Process Outsourcing Industry Specializing in Customer Success and Sales for Telco, Tech, Finance and Ecommerce for both Start Up and Fortune 500 companies. 

An Inspirational Leader who loves to be where the action is, enjoys Creating Innovative Solutions to Complex Problems, Developing her People and Driving Engagement.

Interests: Traveling, Music and Spending time with Family


Kevin Sanderson

Vice President of Marketing

Kevin Sanderson is the Vice President of Marketing for My Amazon Guy. He graduated from Texas Tech University and has a wide range of experiencew including previously having worked for two Fortune 500 companies and a rapidly growing insurance agency. Kevin has been selling on Amazon since 2015 and is also the founder of Maximizing Ecommerce, a company that hosts popular virtual learning events like the Convert More Clicks Summit and the PPC Mastery Summit. He joined the team at My Amazon Guy after Maximizing Ecommerce by My Amazon Guy and lives in Florida with his beautiful wife and two children.

A young man wearing glasses and a checkered shirt expertly managing seller central on an online marketplace.

Thomas Fitzgibbons


Thomas graduated from the University of Missouri – St. Louis (UMSL), receiving a Bachelor’s degree in Business Administration – Marketing and a Certification in Digital Marketing. He started his marketing career in the B2B industry, helping companies focus their internal marketing efforts on Website SEO, Website Content, Digital Advertising, and effective Email Marketing Campaigns. 


In 2020, Thomas shifted his career to eCommerce. As a self-starter, he learned the ins and outs of Amazon, Seller Central, and Shopify to help brands and sellers succeed in the digital world. Previously, he worked for an Amazon Marketing Agency as an Account Manager, assisting brands in growing and thriving on Amazon through his management. At MAG, Thomas serves as an Account Director, overseeing an extensive portfolio of 40 brands and managing a successful team of Brand Managers. Thomas provides leadership to his team and execution on high-level strategy for the brands in his portfolio. 

In his free time, Thomas enjoys golf, soccer, music, and taking his dog on hikes around the St. Louis area.

Kristen Lasch

Kristen Lasch


Kristen started her professional work on Amazon in 2018 as a professional seller and project-based Account Manager. She has ample knowledge of both Seller Central and Vendor Central. With a degree in Art & Design, Kristen has a passion for problem-solving and thinking outside the box. She loves to help grow accounts by unraveling underlying issues, organizing catalogs, and providing creative branding ideas. With an extensive background in customer experience, she is able to really dive into the mind of a customer regarding listing optimizations and how to market products appropriately. In her free time, Kristen enjoys spending time with her family and working on growing their own private label account.

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad

A man with a beard smiling in front of a marketplace.

Steven Bruning


Steven has over eight years of experience in Information Technology and specializes in conceptualizing and implementing data-driven solutions.Steven started his Amazon career in 2019, breaking onto the scene by developing retail arbitrage software tools and gaining an in-depth knowledge of the Amazon Seller Central platform and account management. Outside of work, Steven enjoys DJing, learning and teaching others about personal finance, spreadsheets, and most of all, spending time with his wife playing board games and walking local trails. Steven was a long-distance runner for many years, having run over 1,000 miles and completed a marathon and several half-marathons.
A bald man from My Amazon Guy, smiling in front of rocks.

Jason Mastromatteo

VP of Brand Management

Jason Mastromatteo started his professional Amazon career in 2014 breaking into the Amazon scene selling by means of RA and private labeling. He eventually took his Amazon knowledge and started consulting for other businesses, distributors, and retailers. Jason’s experience and extensive seller central & vendor central knowledge have helped him consistently manage and grow sales through his team at MAG. Jason has interests in music, videography, skateboarding, and is a competitive Magic the Gathering player.

Dustin Fenton

VP of Finance

Dustin Fenton is the VP of Finance at My Amazon Guy. He began his eCommerce career in 2013, graduated with a Bachelors of Science with a Minor in Business Administration in 2018, and began his career at My Amazon Guy in the Fall of 2019. Dustin is a seasoned veteran at My Amazon Guy who has risen through the ranks:
  • Started as an Amazon Specialist
  • Grew to a Successful Brand Manager
  • Became a successful Account Director and through Leadership Grew Others into the Role
  • Promoted to VP of Operations
  • Now Serves as VP of Finance – and Assists the Company in all Areas of Operations
He directs:
  • AR
  • AP
  • Cash Flow
  • Tax Management
  • Employee Benefits Enrollment
  • Budgeting
  • Bookkeeping
  • Strategic Management of Financial Operations
  • M&A
  • Transfer Pricing Agreements
  • Operational Matters in Relation to the Financial Health and Solvency of MAG
In his free time, Dustin enjoys:
  • Traveling
  • Hiking
  • Extreme Weather Chasing
  • Learning and eCommerce Management
  • Retail arbitrage 
  • Spending time with friends and family
A man smiling in a blue circle, representing a marketplace seller central management.

Francisco Valadez


A graduate of Monterrey Tech (ITESM) in Mexico with a Bachelor’s in International Business, Francisco Valadez has spent most of his career as an entrepreneur involved in retail, wholesale, and private label projects. He has led companies from humble beginnings to successful acquisitions. Francisco got his start in eCommerce as part of a shoe company that sells through brick-and-mortar retail, department stores, and its own website. Most recently, Francisco fell down the Amazon rabbit hole while helping a company set up their own Amazon business. From that day on, Francisco has been 100% focused on Amazon retail. He has ample experience in Seller Central, and has proven his understanding of successful strategies to grow a brand’s online retail presence. Outside of work, Francisco loves sports, cooking, reading, listening to vinyl records, and most of all, spending time with his wife and daughters. He coaches in both English and Spanish, and leads the Hispanic team in our agency
A woman in glasses is smiling in a circle while managing her seller central account on a marketplace.

Kristen Dixon


Meet Kristen Dixon, a seasoned Amazon e-commerce expert with nearly 8 years of experience. Kristen is not just a master of the online marketplace; she’s a passionate advocate for helping clients and employees reach their full potential. Her journey in e-commerce isn’t just about transactions; it’s about building relationships, both professionally and personally.

What truly sets Kristen apart is her innate desire to see others succeed. Her clients trust her not just for her e-commerce expertise but for her ability to guide them towards their own success stories. As a mentor to her employees, she nurtures their talents and encourages them to reach new heights. Kristen is not just dedicated to her craft but is equally committed to fostering growth in those she interacts with.

Kristen leads a fulfilling life as a mother of two children and a proud owner of a lively Goldendoodle. Family is her anchor and her “why.” The love she pours into her work is mirrored in her home life. She proudly leads a multifaceted life, where her love for family, sports, and a deep passion for helping others intersect in harmony. Kristen is a true example of how one person can make a lasting impact, both in the digital realm and in the lives of those she touches.

A man with a beard and sunglasses, working as an "Amazon guy", involved in marketing management for Amazon.

Nick Nido


Holding a masters degree in electronic engineering from MIT with a bachelors in business management, Nick has 15+ years experience in ecommerce business and technology operations. Nick has gained a significant amount of his Amazon experience while launching his own store on Amazon with it being so successful it was later acquired by an conglomerate 3 years later.  

An bearded man marketing on the Amazon Marketplace.

Steven Pope


Steven founded My Amazon Guy to help clients grow faster on Amazon. After serving on the corporate side as a marketing manager and eCommerce director for nearly a decade, Steven started teaching businesses how to leverage the largest eCommerce platform and logistics network in the world. The Grand Master of Amazon knowledge, Steven is a thought leader with more than 1500+ videos of free content where he gives away all his trade secrets away. Steven oversees marketing and sales. Mr. Pope is an eagle scout, has an MBA from Western Governor’s University, and a BS from Weber State University. Read what My Amazon Guy employees say it’s like to work for Steven.