Are you an Amazon seller struggling with Brand Registry errors? Fret not!
Navigating the intricacies of Amazon’s system can be tricky, and encountering errors can throw even seasoned sellers off their game.
But worry not, fellow entrepreneurs! This guide, backed by years of real-world experience by our Amazon Agency founder and team members, equips you with the knowledge and strategies to overcome common Brand Registry hurdles and claim your rightful brand space.
You’ve stated that you’re a new customer, but there’s already an account associated with the email you’re trying to register with.
Sign into Brand Registry using the same credentials as your Seller Central or Vendor Central account.
Steven PopeNavigating the intricacies of Amazon's Brand Registry can be challenging
The trademark number you provided does not meet the required format specified by the selected trademark office.
Why This Error Occurred
Deal With This Brand Registry Error
The trademark number you entered isn’t found in the selected office. If your application is recent, wait up to 48 hours for changes to reflect. Create a new application if needed.
Why This Error Occurred
Deal With This Brand Registry Error
If you receive the message “Something went wrong. Please try again later,” it indicates that Amazon’s system encountered an error. If the problem continues after 24 hours, please reach out to Brand Registry Support.
If you receive the message “There was a problem while creating your brand application,” it indicates that an unexpected issue occurred during the application process. To resolve this, refresh the page, clear your cache and cookies, and try again after 15 minutes.
When you receive any of the decline messages above:
Note: Expired trademarks are not eligible for Brand Registry.
Amazon does not accept supplemental trademarks. If you reapply, make sure your trademark is registered in the Principal Register.
Amazon does not accept supplemental trademarks. If you reapply, make sure your trademark is registered in the Principal Register.
To ensure a successful reapplication, double-check that your trademark details, including the brand name, mark type, and design mark image (if applicable), precisely align with the information in the trademark record. Once corrected, resubmit your application.
For your trademark application, the product image you upload should:
Apply for trademark protection only if the ASIN brand name is different from your intended trademark.
Submit a new trademark application using the exact brand name found on the brand’s website, products, and official trademark registration.
To ensure thorough brand validation, reapply for trademark protection after your website has been operational for at least one year.
Ensure that you comply with Amazon’s eligibility requirements.
Fix Rights Owner info in trademark application and resubmit.
Reach out to the owner of the brand’s trademark and request them to enroll the brand in Amazon Brand Registry. After enrollment, they can grant your account Registered Agent access.
Review all information in your trademark application for accuracy and completeness. If any updates are needed, please make them and then resubmit the application.
Managing user permissions is essential for Amazon businesses on Seller Central. This feature allows sellers to grant controlled access to their accounts for authorized individuals, ensuring security and efficient collaboration.
Amazon offers two selling plans: Individual and Professional. Each plan offers access to specific tools and services.
Professional plan: Ideal for managing and growing businesses (benefits not mentioned).
Individual plan: Suitable for sellers with less than 40 monthly sales.
Issue: Your attempt to add a selling account was unsuccessful.
Reason: The user associated with the account may not be eligible.
Action: You can appeal this decision by clicking the “submit your appeal here” link in the error message.
Issue: Adding a merchant account to your Brand Registry failed.
Reason: The merchant account you tried to add might be ineligible.
Action: Appeal this decision by clicking “submit your appeal here” in the error message.
The Problem: Brand Registry filed under a secondary email can lead to access and control problems.
The Solution: Always file Brand Registry with the admin email address (the one without a “delete” button in user permissions)
Watch the video on the left for a detailed guide.
The Problem
Solutions Check and Link Merchant Tokens or Separate UK Brand Registry Account
Watch the video on the right for a detailed guide.
Possible cause
Your trademark attorney might be blacklisted by Amazon.
Solution
Alternative
Our Amazon Agency offers Trademark Services
While we covered a lot of ground, there are many other situations you might encounter with Brand Registry. If you’re facing any outstanding issues, don’t hesitate to check out some of our other helpful videos. Below are some of them:
Follow Steven Pope’s journey and learn from his experience in this LinkedIn article:
Check out our SOP Library for Brand Removal Appeal and other useful guides to manage Brand Registry issues.
To qualify for Amazon Brand Registry, you need to have an active registered trademark in each country where you wish to enroll. The trademark must be in the form of a text-based mark or an image-based mark with words, letters, or numbers.
To enroll, visit the Amazon Brand Registry website and sign in using your Amazon seller or vendor credentials. Provide your trademark information, including the trademark registration number, and submit the required documentation proving ownership of the brand.
No, Amazon requires that your trademark be fully registered in the country where you wish to enroll in Brand Registry. Pending trademarks are not eligible until they are officially registered.
If you’re enrolled in Brand Registry, use the Report a Violation (RAV) tool to report the counterfeit listing. Provide all necessary details, including the ASIN of the counterfeit product and evidence of the infringement, to help Amazon investigate and take action.
Brand Registry gives you greater control over your product listings, allowing you to ensure accurate and consistent product information, create enhanced content like A+ pages and Brand Stories, and manage your brand’s storefront to improve customer experience.
A: A+ content allows brand owners to enhance their product descriptions with rich texts, images, and comparison charts. Enrolled brands can use the A+ Content Manager in Seller Central to create compelling product narratives that can lead to higher conversion rates. Need a guide on how to optimize your A+ Content? Read Every Seller’s Comprehensive Guide to Amazon A+ Content FAQs
Yes, both vendors and sellers can enroll in Brand Registry. However, you’ll need to have the rights to the brand name that the trademark covers and be able to verify yourself as the brand owner or the authorized agent of the brand.
To retract an infringement report mistakenly filed in the Amazon Brand Registry, navigate to the Monitor tab on the Brand Registry homepage, click on Submission History, open the complaint detail, and select “Retract a Complaint.” A case will be created for monitoring the retraction process.
Changing a brand name on an Amazon listing involves submitting a brand name update request through Seller Central or the Brand Registry support if you have access. It may require providing documentation that proves the brand name change and ensuring the updated name complies with Amazon’s policies.
If your brand is not recognized, ensure that your trademark information accurately matches your Brand Registry application, including the trademark number and brand name. If discrepancies are found, correct them and contact Brand Registry support for further guidance.
To enroll additional products, ensure that each product’s listing details, such as the brand name, match your registered brand. Then, use the “Add a product” feature within the Brand Registry portal, inputting the ASINs of the products you wish to enroll.
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