Migrating to Amazon Solution Provider Portal isn’t optional; it’s Amazon’s new gatekeeper, and if you’re not through it by the deadline, you’re locked out.
What if you woke up and your Amazon account was gone? That’s exactly what happened to KeaBabies, a brand that made $78 million in sales.
Hackers took over their account. For over a week, they couldn’t get it back.
If a big brand like that can get hacked, smaller sellers are even more at risk. Old user permissions, forgotten vendors, or unsecured tools can all be weak spots.
Many sellers don’t realize how easy it is for the wrong person to get in. And once they do, it’s a nightmare to fix.
Amazon’s new Solution Provider Portal (SPP) helps prevent this. It gives you more control over who can access your account and what they can do.
By moving to SPP, you set clear permissions for every partner or tool, or Amazon agency. It’s a simple step that can protect your entire business.
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What is “migrating to Amazon Solution Provider Portal” really about?
The Amazon Solution Provider Portal is a new, secure access system that ensures only verified agencies, consultants, and tools can work on your Seller Central account, replacing risky secondary user setups with controlled, revocable permissions.
What exactly is the Amazon Solution Provider Portal?
Let’s clear the air: you’re not migrating, your service providers are.
Amazon Solution Provider Portal is a new, secure gateway that agencies, consultants, and software tools must use to access your Seller Central account starting April 10, 2025. If they’re not registered through SPP by August 31, they’ll be locked out.
Think of it like Amazon replacing the old “guest pass” system with a secure badge check-in. Providers now need verified access with specific roles tied to your account, no more broad or risky permissions.
SPP ≠ SPN: Know the difference
SPN is Amazon’s directory of vetted service providers.
SPP is the backend system controlling who can actually access your account and what they can do.
Your agency might be listed on SPN, but if they’re not set up in SPP, they won’t be able to work on your account.
Why is Amazon making us do this migration?
Only verified providers get in, and they only see what they need to.
You decide who has access and can revoke it easily.
SPP helps filter out shady operators before they get near your data.
Amazon SPP deadlines your agency can’t afford to miss
Missing Amazon’s Solution Provider Portal deadlines can cut off your agency or tools from SP-API access, disrupting everything from ads to inventory and forcing emergency changes.
Amazon isn’t playing around, these Solution Provider Portal deadlines are firm. If your agency or software provider misses them, it could disrupt your entire Amazon operation.
What are the hard deadlines for this migration?
April 10, 2025
Agencies not registered in the SPP by this date may have lost the ability to onboard new clients. If you’re bringing on a new provider or tool, their SPP status is essential.
August 31, 2025
A hard cutoff. All SP-API developers must complete migration to the SPP or risk losing access entirely. This API powers most tools that manage your Amazon data.
What happens if I don't migrate by the deadline?
Service breakdowns
Tools and services may stop working: ad management, inventory updates, order processing, and reporting could all be affected.
Loss of functionality
Providers may no longer be able to perform routine tasks.
Last-minute switches
You could be forced to urgently find a new agency or tool, risking rushed decisions and operational downtime.
Is your agency ready for SPP? Key questions to ask now
To protect your Amazon business, ask your provider key questions about SPP registration, access methods, and data security. Vague answers or resistance to phasing out secondary logins are red flags that they may not be compliant or ready.
Warning Signs:
Vague or confused answers about SPP
Minimizing its importance (“Just some Amazon admin stuff”)
Requests for your main login, never okay
Hesitation about data security protocols
If they can’t answer these questions confidently, it may be time to reevaluate. A provider that isn’t SPP-ready may not be Amazon-ready at all.
How SPP improves agency access
Amazon SPP replaces outdated, risky secondary logins with a secure, trackable system where you approve precise, role-based access, giving you full control and visibility over who touches your account.
Granting access to your Seller Central account used to be clunky and risky. The Solution Provider Portal changes that, making third-party access more secure, controlled, and transparent.
Goodbye, risky secondary logins
In the past, sellers often created “secondary user” accounts for agencies or freelancers. It was better than sharing the main login, but still risky.
These accounts often had too much access and were easy to forget about after a provider relationship ended. SPP moves away from that model.
Now, Amazon expects agencies to use API-based access with precise, role-specific permissions managed through the portal. It’s safer, cleaner, and easier to track.
Note: Secondary logins still exist, but Amazon’s clear direction is: they’re for your internal team only, not third parties.
The new process: they request, you approve
Instead of setting up permissions yourself, your SPP-registered provider will send a formal request for access. You (or your account admin) then approve or reject that request from within Seller Central.
This gives you:
A full audit trail of who requested what, and when
Clear visibility into what each provider can access
Full control to revoke or modify access anytime
Easier permission management
Amazon is also streamlining the permissions dashboard. You’ll see:
Which apps or agencies have access
What exact permissions they hold
Options to adjust or remove access as needed
This change gives you stronger control over your account. Instead of vague trust, access is now precise, documented, and easy to manage. It’s a smart upgrade for both security and accountability.
SPP migration Q&A: Clearing up your biggest concerns
Ensure your providers are registered in the Solution Provider Portal, approve their access, and stay on top of deadlines to avoid disruptions.
Anytime Amazon rolls out something new, especially with technical terms, it’s normal to feel unsure. Here’s a straightforward breakdown of common questions sellers have about the Amazon Solution Provider Portal.
Hiring or switching? How to choose an Amazon agency that understands SPP
When evaluating an agency, confirm their SPP registration, clear access and security practices, and ensure they align with your business needs and goals.
If you’re exploring new agency options, thinking about switching providers, or just checking whether your current partners are keeping up, SPP (Solution Provider Portal) knowledge is now a must. Make sure your agency meets the mark.
Confirm SPP registration and understanding of compliance
Start by asking: Are you registered with Amazon’s SPP?
Don’t settle for a vague answer. A qualified agency should:
Confirm SPP registration clearly
Explain how they request and manage Seller Central access
Describe their data security and compliance practices
If they can’t speak confidently about how they use SPP for client access and security, that’s a red flag.
Demand clarity on permissions and data use
A reliable agency will explain exactly what access they need and why. Look for:
Transparency in permissions requested
Justification for each type of access
A “least privilege” approach, only requesting what’s essential
You should never feel in the dark about how they handle your business data.
Stick to smart hiring practices
SPP compliance is just one piece. A compliant agency might still be the wrong fit if they lack other essentials. Keep these in mind:
Relevant experience
Do they understand your business model? Have they worked with sellers in your category?
Proven results
Ask for examples, case studies, client feedback, or data that shows real performance.
Good communication
What’s their reporting process? Will they keep you informed with clear, regular updates?
Alignment with your goals
Do they ask about your objectives and tailor their approach, or just use a generic strategy?
Transparent Pricing & Terms
Review contracts carefully. Know what you’re paying for, what’s extra, and what happens if things go south.
Your practical SPP seller checklist: Stay secure and in control
To ensure a smooth transition to SPP, confirm provider compliance, manage access, clean up permissions, and stay informed.
As Amazon moves forward with the Solution Provider Portal (SPP), sellers aren’t just watching from the sidelines. There are simple, proactive steps you can take to ensure a smooth transition and keep your account secure. Here’s your go-to checklist:
✅ Talk to every provider you use
Reach out to your current agency, consultants, and any tool vendors that connect to your Seller Central account.
Ask if they’re registered with SPP and what their timeline is for full compliance, especially with the August 31, 2025 SP-API cutover approaching.
✅ Know how access will work going forward
Get familiar with how you’ll approve provider access via Seller Central’s User Permissions.
Ask your providers to show you what their request will look like on your end so you’re not caught off guard.
✅ Clean up your user permissions
Now’s the perfect time to review who has access to your Seller Central account.
Remove ex-employees, outdated agencies, or unused tools. If they’re not active, they shouldn’t have access.
✅ You control access, use that power wisely
Under SPP, no one can get access without your approval. Only authorize access that’s necessary and justified.
Avoid granting full admin access unless there’s a clear need.
✅ Stay informed (without getting overwhelmed)
Watch for official updates from Amazon on SPP and API access.
You don’t need to be an expert, but staying generally aware helps you make better decisions.
Secure your Amazon account the smart way
Don’t wait for downtime to find out your agency isn’t SPP-compliant. Ask the hard questions now and take back control of your Seller Central account access.
My Amazon Guy is fully approved on Amazon Solution Provider Portal and already helping hundreds of sellers migrate without disruption. We know the system, the process, and how to keep your Amazon operations running smoothly.
Need help with the transition? Reach out to My Amazon Guy, we’ll make sure your account stays secure and compliant.
