Want to find products that ACTUALLY yield profits? Then you need these 5 tools from Helium 10 for product research.
What works for others on Amazon might not work for you. Chasing trends can leave you stuck with unsold inventory and wasted time.
Imagine pouring resources into a “winning” product only to watch it fail. It’s frustrating, expensive, and avoidable.
With Helium 10 for product research, you get tailored insights to find products that align with your goals. Let our Amazon agency guide you to uncover your next goldmine and start winning.
Table of Contents
What You Need Before Using Helium 10 for Product Research
Before diving into Helium 10 for product research, it’s essential to have a solid foundation. Here’s what you should know and consider:
1. Understand Your Target Market
- Identify the needs and preferences of your ideal customer.
- Think about the problems your product can solve for your target market.
Key Takeaways:
- Focus your efforts on the right people, increasing conversion rates and minimizing wasted resources.
- Launch products that perfectly align with your target audience’s needs and preferences.
2. Product Criteria for Selection
Here’s a sample set of criteria:
- Single Item Product
Focus on individual products rather than variations or bundles.
- Keyword Search Volume
Aim for products with at least 1,000 searches per month.
- Price Point
Select items priced at a minimum of $25.
- Sales Volume
Look for products selling at least 300 units per month.
- Revenue
Target products generating $9,000 or more in revenue.
- Reviews
Choose products with under 500 reviews for less competition.
- Profit Margin
Ensure a profit margin of 25% or higher.
- Item Weight
Prefer products weighing 3 lbs or less for lower shipping costs.
3. Additional Considerations
- Patent/Trademark Issues
Avoid products that are patented or trademarked.
- Non-HazMat
Decide whether you will pursue selling a product that is classified as hazardous material or in a gated category.
- PPC Eligibility
Choose products that are suitable for Amazon PPC campaigns.
- Product Durability
Avoid breakable or electronic products for easier fulfillment and fewer issues.
- Market Trends
Use Google Trends to assess the demand for your product, seasonal variations or year-round stability.
- Improvement Potential
Look for products with room for enhancement to stand out in the market.
Free Amazon Product Research Checklist
Need a checklist you can use for your product research?
Click Here to DownloadXray from Helium 10 for Product Research
Xray is the flagship tool in the Helium 10 Chrome Extension, designed to help Amazon sellers quickly analyze and evaluate products directly on Amazon’s search result pages.
How to Use Helium 10 Xray
- Log into Helium 10 and open Amazon in Chrome. Make sure you have added the Helium 10 extension to your Chrome browser. Adjust settings if needed. Xray works on search, best seller, and product pages.
- Type the search terms in the Amazon search field. Open Helium 10 extension and click Xray Product Research.
- When Xray opens on a Search Results Page, it shows the top products ranked by order. The success score in the top right reflects the settings criteria and can be adjusted.
- The left number shows how many top 10 products exceed the revenue threshold, while the right number shows how many have fewer reviews than set in the settings.
- The Related Keywords link reveals long-tail keywords from Amazon’s autocomplete, along with their search volumes and historical data. Xray analyzes these keywords, identifying those with high demand and low competition as promising opportunities for sellers.
- Key metrics provide a high-level overview of the keyword niche. This includes 30-day data on search volume, total revenue, average product price, average BSR, and average review count for the products displayed in the results.
- To explore historical search volume trends, click the graph icon. This opens a window where you can adjust the timeframe by selecting options like 90 days, 1 year, or all time.
You can apply your desired criteria and then click “Apply Filters.” You may also remove or drag and drop columns in your preferred order.
Columns display organic rank, checkboxes for selecting ASINs for Cerebro, a pin to add items to My List, ASIN, product image, and title. Hovering over the ASIN shows a larger image, full title, price, count, and customer rating.
Xray provides valuable data, including brand, price, monthly sales, estimated revenue, BSR, FBA fees, active sellers, customer ratings, review count, review velocity, images, and more.
You can view detailed historical data for sales, BSR, and review count by clicking on the respective chart icons and adjusting the time frame for insights into product performance over time.
Best Practices for Using Xray from Helium 10 for Product Research
- Hide Sponsored Products
Focus on organic rankings to see how products perform without paid ads.
- Exclude Breakable and Electronic Items
Avoid products that may break in transit or have complex requirements for electronics.
- Sort by Revenue
Prioritize products with monthly revenue over $9,000 to identify profitable competitors.
- Analyze Competitor Sales
Look for competitors earning more than your criteria, ensuring the market has room for growth.
- Review Average BSR and Reviews
Aim for products with strong BSR rankings and room for improvement in customer reviews.
Black Box from Helium 10 for Product Research
Black Box is a product research tool within the Helium 10 suite for Amazon sellers. It allows you to filter Amazon’s vast product catalog based on your specific criteria, such as price, sales volume, review count, and category.
By inputting these parameters, Black Box sifts through millions of products to provide a curated list of potential winners that align with your desired characteristics.
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How to Use Helium Black Box
Choose a product category and apply filters like price, sales, review count, size, and competition to narrow your search. Refine results with filters like sales-to-reviews ratio, product images, or seasonal trends.
Review product data like sales volume, revenue, BSR, and historical sales to spot trending products.
Check price points, monthly sales, and demand to ensure profitability.
How to Analyze Data from Helium 10 Black Box
When analyzing product data from Helium 10’s Black Box, consider the following key factors:
- Product Size and Weight
Lightweight and compact items offer lower storage fees in Amazon warehouses, giving you a pricing advantage.
- Sales Velocity
Products with high sales volume indicate strong demand and fast stock turnover, ensuring quicker profitability.
- Rating and Reviews
A rating below 5 signals room for improvement. Dive into customer feedback to identify features to enhance.
- Profitability Potential
Products with high sales and revenue show strong potential for growth, especially if there’s an opportunity to differentiate through design improvements.
Competitor Research with Black Box
Helium 10’s Black Box helps sellers discover products from specific sellers or brands, offering insights into profitable niches and opportunities.
- Find a competitor on Amazon and copy their brand or seller name exactly (case-sensitive).
- Open Black Box and choose Exact Brand Search or Exact Seller Search under the Competitors section. Paste the brand or seller name to view their product lineup.
- Use filters to focus on:
- High-Selling Products: Over 1,000 monthly units sold.
- New Listings: Newly launched products.
- Review Count: Products with fewer reviews to spot low-competition opportunities.
- Review product metrics like:
- Monthly Sales Volume
- Average Review Count
- Retail Price
- Sales Rank (BSR)
Finding Products Based on Buyer Intent Using Helium 10 Black Box
To discover products with strong buyer intent, focus on specific keywords that indicate a customer’s readiness to purchase. Here’s how:
- Avoid Generic Keywords
Broad terms like “kitchen” or “table” often signal browsing rather than buying.
- Target Specific Phrases
Keywords like “stainless steel kitchen utensil for display” suggest a clear intent to purchase due to their precision.
- Use Relevant Categories
Search within specific categories, such as “Home and Kitchen” or “Kitchen and Dining,” to align results with buyer intent.
- Analyze Results
Look for keywords with high search volume but low competition, such as “paper placemats” with 8,000 searches and an average of 90 reviews.
For other strategies on how to effectively use Black Box for product research, watch this video:
Trendster from Helium 10 for Product Research
Trendster helps sellers:
- Identify seasonal sales patterns for specific products.
- Determine the best time to manufacture and stock inventory.
- Analyze whether product sales are trending upward or downward over time.
- Incorporate Google search data into product trend analysis.
How to Use Trendster for Product Research
- Open and Set Up Trendster
Log in to your account and access Trendster under Tools menu. Select the desired Amazon marketplace using the dropdown in the upper-right corner.
- Enter ASINs for Analysis
Input specific ASINs to review their sales trends. Trendster displays product details (name, image, average rating, reviews) and generates graphs showing price and sales rank over time.
- Analyze Sales Data
Use the timeline filter on the graph to view data for specific periods (e.g., last month, year, all time). Observe sales rank and price fluctuations to identify high and low-demand periods.
- Add Keywords for Google Trends Analysis
Trendster lets you analyze both Amazon and Google search trends. Enter up to four keywords.
Trendster displays side-by-side graphs for each keyword, showing search volume on both platforms. You can adjust the timeframe at the top of the graph to view historical data.
Use this feature to gauge external demand and buyer interest over time.
Product Launchpad from Helium 10 for Product Research
Product Launchpad combines market research, competitor analysis, and AI-driven predictions for data-backed strategies. With this tool, sellers can:
- Gain comprehensive insights for smarter launches.
- Evaluate potential through keyword and competitor analysis.
- Leverage AI predictions to enhance decision-making.
How to Use Product Launchpad
Access Product Launchpad
Navigate to the “Product Research” section in the Tools menu, then click Product Launchpad. Watch the tutorial video for guidance.
Create a Product Idea
Click + Create Product Idea, name your idea, and open it from the dashboard.
Add Keywords
Enter keywords to generate graphs and metrics. Use this data to evaluate demand and competition.
Add Competitors
Manually input ASINs or use Black Box to identify competitors. Review the competitor graph and metrics.
Complete the Idea Scorecard
Fill out required fields, then use AI to summarize your decision.
Analyze Results
Review the Decision Score and AI summary to determine if your product idea is viable.
Review Insights from Helium 10 for Product Research
Review Insights, part of the Helium 10 Chrome Extension, analyzes customer reviews for actionable insights on your products or competitors’ offerings.
- Identify customer pain points and top features.
- Discover opportunities for product improvement.
- Differentiate your product by learning from competitors’ feedback.
Steps to Use Review Insights
- Navigate to an Amazon product page, click the Chrome Extension icon, and select Review Insights.
- Choose filters to refine your analysis:
- Date Range: Focus on recent reviews for relevant feedback.
- Review Type: Filter by Verified, Helpful, with Images, or with Videos.
- Rating: View specific ratings (e.g., only 1-star or 5-star reviews).
- Keywords: Search for reviews mentioning specific terms.
- Use the Overview Tab to identify common phrases (e.g., “easy to use”) in reviews.
- Explore the All Reviews Tab for additional sorting and filtering options, including variations, images/videos, and verified reviews.
- Review customer questions. The All Questions Tab provides a sortable list of customer questions by votes or answer count, offering further product insights.
- Use the Review Analysis Tab to explore top phrases in detail and export analysis to a CSV file.
- The Product Variations Tab organizes reviews by ASIN to analyze feedback for different product versions.
Helium 10 for Product Research Q&As
Product Research Challenges to Expect
Helium 10 tools provide valuable insights and data for product research, but sellers may encounter challenges in navigating the vast information; partnering with an Amazon agency helps address these pain points by offering expert guidance and streamlining the process.
Challenges in Product Research
Data Overload
Helium 10 provides an abundance of data, but can be overwhelming for sellers.
Competition Analysis
Identifying and analyzing the right competitors in crowded markets can be tough.
Buyer Intent
Distinguishing keywords with true buyer intent from general search terms can be challenging.
Seasonality and Trends
Timing product launches and managing inventory for seasonal trends can be complex.
Refining Product Criteria
Setting effective product criteria can vary by niche, making it difficult to find the best opportunities.
- Time Investment
Mastering Helium 10’s suite of tools takes time and practice.
How Partnering with an Amazon Agency Helps
- Target Market Expertise
Specialists from an Amazon agency help identify your ideal customer and ensure product selection aligns with their needs.
- Data-Driven Strategy, Not Just Data
Our Amazon experts can translate Helium 10 data into actionable insights and guide informed product decisions.
- Competitive Edge Analysis
We go beyond Helium 10’s data to uncover competitor weaknesses and opportunities for your brand to stand out.
- Holistic Market View
Our Amazon brand managers and specialists consider broader market trends and seasonal patterns to ensure your product launch is well-timed.
- Time Efficiency
We can help you leverage Helium 10 effectively, saving you valuable time and resources.
Let's Find Your Amazon Goldmine Now!
By combining Helium 10 tools with the expertise of an Amazon agency, sellers can optimize product research and launch profitable products confidently.
Ready to take your Amazon business to the next level? Schedule a free consultation with our full service Amazon agency today.
