The Prime Day sales surge is exhilarating, but for many Amazon sellers, the joy quickly fades as sales plummet in the aftermath. That sudden drop-off, the lingering high ACoS, and the challenge of turning one-time buyers into loyal customers, it’s a familiar Prime Day hangover.
Many sellers spend weeks building campaigns and preparing their listings to perform well before and during Prime Day. That’s smart, but it’s only half the battle when you’re trying to make the most of this once-a-year sales surge.
What about after that? See, having a post-Prime Day strategy is just as important as planning for the event itself, and maybe even more so.
This blog shows how to maximize your Prime Day gains with a post-Prime Day strategy that keeps sales strong, retargets shoppers, and builds customer loyalty. It also breaks down five key tactics to help Amazon sellers avoid common mistakes, analyze performance, and drive long-term growth after big shopping events.
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Make Your Prime Day Success Last!
Our Prime Day Planner includes vital post-event strategies. Use it to evaluate results, keep momentum, and turn first-time buyers into repeat customers.
Your Amazon Prime Day Strategy Shouldn't End on the Final Day
Most sellers prepare for Prime Day because they know how much traffic and attention it brings. In 2024 alone, millions of Amazon shoppers spent over $14 billion during the event.
But what most sellers don’t prepare for is the post-Prime Day fallout, so they waste the momentum, traffic, and customer data they gained. That’s a missed opportunity because, with the right strategy, that spike can turn into sustained growth.
A solid post-Prime Day strategy matters just as much as the lead-up. It helps you avoid sales drop-offs, reduce returns, retarget warm traffic, turn one-time buyers into loyal customers, and build long-term brand value.
5 Key Strategies to Implement After Amazon Prime Day
There are strategies you can use to maintain momentum and avoid the typical sales dip after Prime Day. In this section, we’ll break down the five most effective moves you can make to keep sales strong and customers engaged.
1. Analyze Prime Day Data and Adjust
Once Prime Day wraps up, your first move should be digging into the data. Look at sales numbers, ad performance, and customer behavior to figure out what actually worked.
Check which products brought in the most revenue, which ads had the highest click-through and conversion rates, and which traffic sources delivered results. This helps you spot winning strategies and cut what didn’t perform.
Compare your results against previous Prime Days and your initial projections to track growth and shifts in buyer behavior. Use these insights to refine your pricing, ad targeting, and inventory plans for your next major sales event.
2. Keep Prime Day Campaigns Active
Many sellers make the mistake of turning off their campaigns right after Prime Day ends, but that’s when the real opportunity begins. Shoppers are still browsing, comparing, and looking for deals they may have missed during the event.
You can keep that momentum going by offering limited-time post-Prime Day discounts or bundling in-demand products with leftover Prime Day inventory. This works especially well for high-ticket items where shoppers hesitated and are now reconsidering their options.
Instead of pausing your ads, consider adjusting bids and budgets to maintain visibility while competition drops. Focus on best-performing keywords and ASINs to continue driving traffic and capitalize on residual Prime Day interest.
3. Retarget Prime Day Shoppers
Prime Day may be over, but you still have access to a goldmine of shopper data. Now’s the time to retarget those visitors who clicked, browsed, or hesitated to buy.
Using Sponsored Display campaigns, you can directly reach customers who viewed your product detail pages during Prime Day but didn’t convert. Pair that with post-event promos or limited-time discounts to give them the final push they need to purchase.
You can also build audience segments based on shopping behavior, like users who visited related categories or engaged with similar products. For even more reach, layer in DSP ads to retarget across Amazon’s network and beyond, keeping your product visible until they’re ready to pull the trigger.
Want to see exactly how to retarget Prime Day shoppers? Watch our post-Prime Day retargeting guide:
4. Request Reviews and Engage
After Prime Day, one of the smartest moves you can make is to ask your new customers for reviews while their purchase is still fresh in mind. A surge in sales means a surge in opportunities to boost your product’s credibility with authentic feedback.
You should also take the time to follow up with buyers and engage through Amazon’s Request a Review feature or automated email tools if you’re eligible. Responding to reviews and customer messages quickly shows buyers you’re paying attention and care about their experience.
If you really want to go the extra mile, gather feedback through post-purchase surveys or by analyzing buying behavior during Prime Day. These insights help you improve listings, update your product messaging, and build stronger customer relationships moving forward.
5. Readjust Pricing Strategy
After Prime Day, it’s important to take a closer look at your pricing. Don’t just reset to regular prices, use this time to assess what actually worked.
If a product didn’t sell well even with a discount, consider keeping it at a lower price point to drive more interest. On the flip side, high performers might be able to hold value at a slightly higher price if demand stays strong.
Also, don’t forget to monitor your competitors since some sellers may continue offering aggressive deals to clear inventory. Adjust your pricing based on demand trends, competitor moves, and your profit margins to stay competitive in the post-event market.
Not Sure What Happens After Prime Day?
While you’re focused on making the most of Prime Day, don’t forget about the next step. Our Amazon experts can help you prepare a post-event strategy that keeps the sales rolling.
Mistakes Sellers Make Post-Prime Day
When it comes to post-Prime Day planning, there are certain mistakes sellers make that can weaken the momentum they gained during the event. Being aware of these missteps can help you avoid them or fix them before they cost you.
- Ignoring the Post-Prime Day Halo Effect
Sales momentum doesn’t disappear overnight because shoppers are still browsing and comparing. Ignoring this window means missing out on conversions from people still in buying mode. - Not Responding to Customer Reviews Immediately
Delays in replying to reviews or questions can hurt customer trust and damage your listing. Quick responses show you’re active, reliable, and invested in customer satisfaction. - Stopping Campaigns Immediately After Prime Day
Turning off ads right after Prime Day kills your visibility during a crucial follow-up period. You lose out on retargeting warm leads who were close to converting. - Disregarding Post-Prime Day Analytics
If you’re not reviewing campaign data, you’re flying blind. You can’t improve what you don’t measure, especially after a major sales event. - Not Checking Inventory for Replenishment Needs
Failing to restock high-performing items can lead to missed sales opportunities and listing suppression. Review your inventory levels and place POs where needed. - Skipping Review Requests
Prime Day brings in a surge of new customers, many of whom won’t leave a review unless prompted. Forgetting to request reviews means leaving valuable social proof on the table. - Failing to Follow Up With First-Time Buyers
One-time buyers are great, but repeat buyers build your brand. Without follow-up efforts, most of those customers will forget you.
FAQs About Post-Prime Day Strategy
Don’t Let Prime Day Be Your Only Win
A lot of sellers go all-in on Prime Day planning, but once the deals end, they don’t have a follow-up strategy. As a result, they miss out on post-Prime Day success and end up being a one-hit wonder.
With this guide, we hope sellers start planning for what happens next, not just the main event. By applying these strategies, you can turn your Prime Day wins into long-term growth, stronger brand loyalty, and better performance in future shopping events.
Need help strategizing your post-Prime Day game plan? Contact our full-service Amazon agency and let our experts turn your Prime Day traffic into long-term growth.
Turn Prime Day Traffic Into Long-Term Sales
Prime Day brings traffic, but growth comes after. Book a strategy call with our Amazon agency to keep sales strong long after the deals end.
