- Remote job, work-from-home
- Open to international applicants
The DTC Team Lead is the director-level owner of Direct-to-Consumer (DTC) growth strategy at My Amazon Guy, overseeing Brand Strategists and cross-functional channel specialists to ensure every client’s DTC program is profitable, scalable, and strategically aligned. This leader drives the vision for client acquisition and retention across paid social, search, lifecycle marketing (email/SMS), and CRO, ensuring strategies are not just well-executed but forward-thinking and integrated with Amazon marketplace efforts.
As a player-coach, the DTC Team Lead provides strategic direction, ensures operational excellence, and develops talent within the DTC team. They partner closely with Brand Strategists, Creative Strategists, and executives to align client goals with MAG’s growth mission. This role balances high-level strategy, leadership, and client-facing influence with the ability to dive deep into data and frameworks when needed.
- Own and evolve DTC growth strategy across paid social, search, email/SMS, and CRO to meet portfolio-wide KPIs.
- Lead and mentor Brand Strategists and channel specialists, ensuring executional excellence and scalable processes.
- Act as strategic partner for high-value clients, aligning DTC and Amazon efforts, and guiding budgets and roadmaps.
- Monitor performance metrics (ROAS, CAC, LTV, retention) and drive timely optimizations and strategic pivots.
- Collaborate cross-functionally with creative, media, and analytics teams to deliver integrated, high-impact campaigns.
- Proven experience as a Brand Director, DTC Team Lead, or Senior Brand Strategist with measurable success in driving e-commerce growth.
- Experience in DTC/B2C digital marketing, with a proven record of scaling profitable multi-channel campaigns (ROAS, CAC, Retention, AOV).
- Deep expertise in brand strategy, digital marketing, and consumer engagement across paid social (Meta, TikTok), search marketing, email/SMS, and CRO.
- Proficiency with e-commerce platforms (Shopify, Magento, WooCommerce), web analytics, and CRM systems.
- Strong financial acumen with hands-on experience in budget management, sales forecasting, and ROI analysis.
- 3–5+ years of leadership experience managing and mentoring cross-functional teams and senior strategists.
- Strong executive presence: excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
- Creative thinker with the ability to balance innovation with performance-driven execution.
- Data-driven mindset with sharp analytical and optimization skills.
- Exceptional organizational skills with the ability to prioritize across a large client portfolio.
- Adaptability to thrive in a fast-paced, constantly evolving DTC environment.
- Certifications in Meta, TikTok, Google Ads, and advanced analytics platforms strongly preferred.
- A computer with dual monitor setup is required
- Computer with at least 8GB of RAM
- Must have at least 25 MBPS internet speed
- 40 hours a week, 8 hours a day
- Competitive salary base
- Permanent work-from-home setup
- Unlimited FREE access to MAG School courses and SOP Library
- Work schedule is in Eastern Standard Time (EST), Monday-Friday only
- Opportunities for professional development and career advancement
You may follow up your application by emailing us at recruiting@myamazonguy.com.
About My Amazon Guy
We are a full-service Amazon agency. Founded in 2018 by Steven Pope, we have more than 500+ employees worldwide, all remote, and growing rapidly. Through deep knowledge of SEO, design, and PPC, we love to show our clients why we are the best at growing their sales faster.
Our Strength is in our People
Many companies put clients or customers at the top of their pyramid. At My Amazon Guy we put employees first, and fire clients who disrespect our staff. We invest in people long term, and it’s helped us get to where we are today.
“Employees are critical to us. It is on Ownership and Management to support every layer above them.”
– Steven Pope, Founder
Hear more of what our employees have to say.
These are what makes our organization be better. We encourage growth, proficiency, communication, and prioritize progress over perfection. And for our managers, we promote leadership, respect, accountability, and ownership in order to build a successful company, attract talent, achieve goals, and gain trust.
Our mission: to be Earth’s most seller-centric company.
Core Values
Learning
Never ending acquisition of knowledge and skills.
Eagerness
To get started. Keenness. Bias for fresh action.
Consistent Communication
Frequently convey info with clarity, accuracy, and purpose to all parties.
Tech Savvy
Type 55+ WPM, Excel guru, Google enthusiast, uses Slack threads.
Teaching
Help others learn, share your knowledge.
Manager Values
Multiply Yourself
Replace yourself to scale MAG. 1+1=3.
Soft on the People
Treat employees with respect and sincerity.
Compete
We are a team not a family. Crush your competitors. Play to win.
Extreme Ownership
Seizes accountability. Prioritizes then executes. Maintains discipline to create a simple but often difficult plan of action in motion at all times.
Radical Candor
Feedback Faster. Telling direct reports where they stand every single day. Tell it like it is.
Work from any location
We want you to be part of our growing team. My Amazon Guy is one of the top 500 fastest growing companies in the USA with more than 500 employees from all around the globe.
We’re committed to fostering a culture of growth and learning, and we’re looking for talented individuals who share our vision.
