Black Friday Week is live—don’t miss your chance to cash in with these Amazon Black Friday last-minute preparation tips!
Black Friday Week is here, and millions of shoppers are gearing up to snag the best deals from November 21 to 29. For Amazon sellers, this is a critical time to capture attention and drive sales.
But what if your listings or marketing strategy aren’t quite ready? Don’t panic! There’s still time to make impactful changes that ensure your products stand out in the rush.
With a few strategic updates, you can maximize visibility, sales, and customer satisfaction during this high-stakes shopping season.
2024 Holiday Brand GuideA survey of 5,000 U.S. consumers shows 71% will shop online on Black Friday, and 70% will seek deals during Cyber Week.
Amazon Black Friday Last-Minute Preparation: Upload Optimized Images
Optimized images are key to standing out on Amazon during Black Friday. Here’s how to enhance yours quickly:
- Highlight product features for instant recognition.
- Include branded boxes to build buyer confidence.
- Include lifestyle shots to highlight real-world use and appeal.
- Show capsule/tablet counts for supplements.
- Make colors pop for visual appeal.
- Showcase bundled items for added value.
- Show main components for food or beauty items.
- Highlight target ages for toys or tools.
- Include the country of manufacture for trust.
- Display your product clearly from multiple angles.
- Add an eye-catching label or keyword to the main image
Amazon Black Friday Last-Minute Preparation: Optimize Product Listing
Black Friday is a competitive shopping spree. Optimizing your Amazon listings with relevant keywords is essential to boost visibility and sales.
Keyword Strategy
Use high-volume terms such as “Black Friday deals,” “Cyber Monday specials,” and “holiday gifts” along with product-specific keywords while describing how the product functions and its benefits, and providing clear instructions for use.
Include long-tail keywords to target specific customer searches. Fill out your listing’s backend keywords for improved discoverability.
Alisa Minina Jeunemaitre Ph.D., Psychology TodayBlack Friday sales trigger emotions, not logic, creating a frenzy that's hard to resist.
Compelling Content
Highlight your Black Friday and Cyber Monday offers, promotions, and bundles in your titles and bullet points. Craft persuasive, detailed descriptions that showcase your product’s features, benefits, and overall value.
Emphasize unique qualities, such as luxury, functionality, or personalization, that make your product the ideal gift choice. Offer special holiday bundles or discounts that make your product an even more attractive gift option.
Leverage Product Reviews
Review your product listings alongside customer feedback. Update your titles, bullet points, and descriptions to reflect common user concerns in the reviews.
Amazon Black Friday Last-Minute Preparation: Competitively Price Your Product
The right pricing strategy can drive visibility and boost sales this Black Friday. Instead of always lowering prices to outshine the competition, consider raising prices for certain categories like luxury items, where higher pricing can suggest quality and exclusivity.
Competitive Pricing Strategy
- Analyze competitors. Research pricing for similar products and offer competitive discounts while preserving margins.
- Use pricing tools. Leverage Amazon’s tools and third-party software to adjust prices in real-time.
- Use Psychological Charm Pricing. Utilize strategies like charm pricing (e.g., $9.99) to make your products more appealing.
Impact AnalyticsCharm pricing uses the simple trick of ending prices with the digit 9.
Profitability Consideration
Slashing prices too deeply can shrink your profit margins and hurt your brand image. Instead, try these quick and effective strategies:
Loyalty Program Bonus
Offer a high-perceived discount without cutting into profits. For example, give 10x loyalty points on purchases. This creates excitement while encouraging repeat sales, as customers redeem points for future discounts.
Free Gift With Purchase
Clear out slow-moving inventory by offering it as a free add-on. This boosts order value and helps you move unsold stock without lowering prices.
Limited-Edition Bundles
Combine best-sellers with less popular items in discounted bundles. Highlight scarcity with phrases like “limited quantities” to create urgency.
Exclusive, Limited-Use Coupons
Share tiered discount codes that can only be used a set number of times, such as “10 uses for 25% off.” This adds urgency while limiting how many high-discount sales you process.
Amazon Black Friday Last-Minute Preparation: Market On Social Media
Social media is a powerful tool to drive external traffic to your Amazon listings, especially during Black Friday and Cyber Monday. Here’s how you can leverage social media to maximize your sales:
1. Create Targeted Social Media Campaigns
Launch ad campaigns on platforms like Facebook, Instagram, and Twitter. Use targeted ads to reach specific demographics based on interests, age, and location.
Promote your Black Friday and Cyber Monday deals with clear CTAs (calls to action).
2. Engage and Post Regularly
Post daily updates highlighting your discounts, bundle offers, and limited-time deals.
Respond to comments and engage in conversations to build trust. Share behind-the-scenes content or product demos to humanize your brand.
3. Utilize Hashtags and Trends
Use popular hashtags like #BlackFridayDeals, #CyberMonday, and #HolidayShopping to increase visibility. Monitor trends with tools like Buzzsumo to align your posts with what’s trending.
Amazon Black Friday Last-Minute Preparation: Use Buyer/Seller Messaging Service
One last-minute tip is to step up your monitoring of buyer/seller messages on Amazon to ensure you’re promptly addressing inquiries and concerns.
1. Respond Quickly to Buyer Inquiries
Be proactive and ready to answer any product-related questions. Buyers may need more details on shipping times, product features, or bundle offers—provide clear and helpful responses.
2. Address Negative Feedback Promptly
Negative messages can arise, especially during high-traffic sales events. Address concerns professionally and courteously. Take the time to resolve issues, offer solutions, and show that you care about customer satisfaction.
3. Demonstrate That You're on Top of Your Business
Quick and effective communication builds strong customer relationships and shows your commitment to a great buying experience. Stay organized by checking messages regularly and setting up alerts.
Amazon Black Friday Last-Minute Preparation: Have FBA and FBM SKUs
Product demands are expected to be high during holiday sales. Having both FBA and FBM SKUs allows flexibility. If FBA stock runs out, you can still fulfill orders via FBM without missing out on sales.
Steps to Create the Duplicate SKU
- Find ASIN. Get the ASIN from your inventory page or URL.
- Go to Add Product. In Seller Central, hover over “Inventory” and click “Add a Product.”
- Search ASIN. Paste the ASIN and hit “Search.” Click “Sell Yours.”
- Add SKU. Use your regular SKU but add a suffix, e.g., “-MF” for Merchant Fulfilled.
- Select Condition & Fulfillment. Choose “New” for condition and set fulfillment to “I will ship it myself.”
- Save and Finish. Click “Save” to create the duplicate SKU.
Activate and Manage Listings
Once the SKU is added, it might take up to 15 minutes to show. Refresh the page to see both FBA and MF SKUs listed. Set the MF price lower than FBA to take the Buy Box if FBA is out of stock. Adjust as necessary.
By duplicating SKUs, you can efficiently manage stock, prevent lost sales, and prepare for Black Friday. Monitor both listings, adjust inventory, and ensure your advertising campaigns reflect the new SKUs.
Final Preparation for Black Friday and Cyber Monday Sales: Don’t Let This Opportunity Slip Away
As Black Friday draws closer, it’s crucial to optimize your Amazon listings, promotions, and ads to ensure you’re fully prepared for the influx of shoppers. With strategic updates, competitive pricing, and engaging social media efforts, you can make your products stand out and drive sales during this peak shopping period.
However, managing all of these elements can be overwhelming, which is where professionals like an Amazon Brand Manager and Amazon agency come in. These experts can ensure that your listings are fully optimized, promotions are set up efficiently, and ads are running seamlessly to maximize Black Friday sales. Don’t leave your success to chance—take action now and watch your sales soar!
