Introducing Amazon Attribution
Amazon took away some nifty stuff with APIs and ability to track sales into platforms like Facebook this past summer. They are now rolling out new tools and functionality to everyone but in a more controlled format called “Attribution” which is in beta for Amazon advertising. This article and video will help explain how to sign up for this tool and the value that it has.
Steps for Enabling Amazon Attribution:
- Register for Amazon Attribution
- Accept the invite by email.
- Create user login
- Create tracking ID for product
Step One: Registration Process:
Step Two: Tag Implementation Process
Step Three: Search Tag Implementation Process
Step Four: Social Media Tag Implementation Process
Conclusion:
Amazon Attribution is still in beta status, which means it is still being tested. This tool can be a powerful method for sellers to see how their external advertising is affecting their Amazon sales.
