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All the Amazon SEO Tools are WRONG

In the most important discovery since Steven Pope proved A+ Content indexes on Amazon, My Amazon Guy is yet again at the forefront for industry best practices.


Many Amazon SEO tools are incorrectly counting spaces against your character counts for the search terms field on Seller Central. My favorite 2 keyword tools Helium 10 & ZonGuru and many other tools are counting spaces towards your 250 character count.

Why does this matter? Because that’s 30-45 extra bytes, 5-10 extra key phrases you can add to your search terms field that the tools are telling you that you don’t have room for.

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Case and point – the SEO Help file literally spaces are not counted. So I don’t know why the SEO tools are counting spaces.

2. Are spaces and punctuation counted?
No. For the purpose of calculating the length of Search Terms, Amazon Search does not count spaces or punctuation. For readability, Search Terms should be separated by spaces. Punctuation can be used, but is not mandatory.
Read that here.

If you haven’t read this help file, I highly recommend it. SEO myths keep coming out of the woodwork. Another one I heard this week was “Amazon only indexes the first 80 characters of the title” – I can’t prove this one wrong yet, could use help on that if anyone has proof.

1. What’s the difference between bytes and characters? (This is important to denote, SC shows red flags when you go over 250 bytes, not 250 characters)
The Search Terms field in Seller Central has a built-in byte counter which stops accepting input at the length limit that is quoted in bytes and not characters as some Search Terms contain multi-byte characters.

When you add over 250 characters to Seller Central, no error message.

Only when you add 250 bytes does the error message flag. Therefore you can have 299 characters up to 250 bytes and be fine.

Be sure to join Steven Pope TODAY at Noon EST live where he will be discussing this HUGE SEO development and taking your questions.

Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad