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Amazon Brand Story Showcase Your Brands Store Asins Across Listings

Amazon A+ Content Brand Story

Maybe you’ve already made your products stand out with rich text and images in the Product Description by adding A+ Content. Perhaps you’ve already added great photos and search engine optimized content. But do you have a Brand Story? Adding a Brand Story, helps you connect with shoppers with your brand’s history, values, and what makes your brand unique. You can utilize banner images to show your products in use, feature your brand logo, and add content to all of your ASINs in order to create a consistent brand experience.


When we scroll down the example listing in the video we find a section called “From the Brand.” This is the area where the Brand Story is located. It is an additional module on top of the A+ Content which presents a fantastic opportunity to add more crawlable text and images to your Product Description Page. Another great reason to have a Brand Story is that we want to take up as much space as possible due to the fact that directly under your A+ Content is where Amazon displays a bunch of competitor’s listings. Having really big A+ Content accomplishes this goal but doesn’t go all the way – go one step further and take up the maximum amount of space possible by including a From the Brand: Brand Story section. The Brandy Story is an additional module that does not count against your five (5) allowed A+ Content modules. 


How do we add a Brand Story? Let me show you. Go over to Seller’s Central, put your cursor over “Advertising,” click “A+ Content Manager,” and start a new one. You’ll see a “Create Brand Story” button that you can click on. Once clicked, you can see that you’ve got a big carousel of options available with basically the same concept as A+ Content but specifically about your brand. It’s an effective way of getting people to look at your items rather than your competitor’s items and we at My Amazon Guy highly recommend it.   


If you need anything, reach out to My Amazon Guy. We’re here to help all of your selling needs!

Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.  


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads. 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics. 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist! 

Maria Victoria Piedad