An image can make or break your product’s success on Amazon. Studies show that 75% of online shoppers rely on product photos when making purchasing decisions.
A high-quality, well-optimized image can easily grab their attention, while poor-quality images can push potential buyers away. In the Amazon marketplace, ensuring that your product images stand out is not just important—it’s essential.
But how do you optimize your product images to maximize their impact? Don’t worry, we’ve got you covered.
In this post, we’ll share 12 Amazon product image optimization hacks to help you improve your CTR, boost your sales, and ensure your products look their absolute best.
Table of Contents
What Are Amazon Product Images?
Amazon product images are the pictures displayed on your Amazon listing to showcase your item to potential buyers. These images appear in search results, product detail pages, and ads, giving customers a clear visual of the product to help them decide whether to click or buy.
Importance of Product Image Optimization on Amazon
It might seem minor, but optimizing the images in your Amazon product listing can make a huge difference. Below are the benefits of great product image optimization:
- Increased CTR
- Improved conversion rates
- Enhanced search visibility
- Greater customer trust and satisfaction
12 Amazon Product Image Optimization Hacks
Optimizing your product images is a smart tactic, but blindly making changes without understanding best practices can lead to wasted time and effort. To truly maximize your results, you need to apply proven strategies.
Here are 12 tested Amazon product image optimization hacks that can help your listings stand out and drive more sales:
1. Follow Amazon's Guidelines
Following Amazon image guidelines is not just important for optimization; it also helps you avoid hidden suppressions or, worse, suspension of your listing. Complying with these standards ensures that your images are professional, clear, and meet Amazon’s strict requirements.
- Image Size:
The product should occupy at least 85% of the image. For the best zoom experience, images should be at least 1600px on the longest side. The minimum is 1000px for zoom and 500px for display.
- File Format:
Accepted file formats are JPEG (.jpg, .jpeg), TIFF (.tif), PNG (.png), and GIF (.gif), with JPEG being the preferred format. Keep in mind that animated GIFs are not supported.
- Image Quality:
Your images must be sharp and clear, with no blurriness, pixelation, or jagged edges. High-quality images help customers see your product in detail.
- Content Restrictions:
Avoid using images with nudity, sexually suggestive content, or any offensive material. Additionally, do not include logos or badges similar to Amazon’s trademarks, such as “Prime” or “Amazon’s Choice”.
- Representation:
The images must accurately reflect the product being sold and match the product title. Ensure the product is visible, and all images reflect its true nature.
2. Upgrade Your Amazon Main Image
Your Amazon main product image has the biggest impact on your CTR, so optimizing it should be your top priority. A compelling main image not only attracts attention but also sets the expectation for your product.
- Always showcase your product outside of the packaging. This allows customers to clearly see what they’re getting and helps build trust.
- Your main image should show only the product itself, with no extras. Avoid cluttering the image with accessories or props that aren’t included in the listing.
- To comply with Amazon’s guidelines, ensure the product fills at least 85% of the image frame. This keeps the focus on the product and eliminates unnecessary background distractions.
- A solid white background (RGB 255, 255, 255) is required. This helps your product stand out clearly against the white backdrop, providing a clean and professional appearance.
- The main image should be visible and clear when seen in the search results. This means it needs to be eye-catching even at smaller sizes on mobile and desktop.
- Be creative and use subtle visual elements to tell the product’s story. For example, show flowers or plants alongside a fragrance item to hint at its scent or ingredients, or place a supplement next to the plants it’s derived from to highlight its natural ingredients.
Want to improve your main image to get more clicks? Enroll in our Main Image CTR course to get expert tips to make your product stand out and drive more sales.
3. Maximize the Image Slots
Amazon allows up to 9 image slots for your product listing, but we recommend using at least 7 slots to maximize your product’s visual appeal. Each image should serve a distinct purpose to provide customers with a comprehensive view of your product, showcasing its key features and functionality.
Here are the types of images you should include in your listing:
- Main Image:
Known as the hero image. This is the first thing shoppers see when browsing Amazon. - Secondary Image:
Use this slot to show the product from different angles or provide close-up shots. This could include the back of the product, a side view, or images showing dimensions and size. - Feature Image:
Highlight your product’s unique aspects. Use close-up shots or images that focus on quality, design, or technical features. - Infographics:
These images present key benefits and product features using clear, concise text and visuals. Infographics help customers quickly understand the value your product offers. - Lifestyle Image:
Show your product in real-life situations to help customers envision using it. Lifestyle images create a connection by demonstrating how the product fits into everyday life.
4. Use Lifestyle Images
Incorporating lifestyle images into your product listing is a powerful way to help customers visualize themselves using the product. Unlike the main image, which is typically on a white background, lifestyle images place the product in real-world settings, showing how it fits into everyday life.
These images give customers a sense of how the product will look in their own homes or how it fits into their daily routines. Plus, these photos can help customers understand the product’s size, functionality, and use cases in a relatable context.
5. Create Infographics
Infographics are a fantastic way to tell a story visually and make complex information more accessible. When creating an infographic for your product listing, it’s important to communicate clearly and concisely, helping potential customers understand the key features and benefits of your product.
- Start with a Strong Headline:
Grab attention with a clear headline that explains the infographic’s purpose.
- Simplify Your Message:
Use charts, graphs, and icons to highlight key details without overwhelming the viewer.
- Avoid Clutter:
Limit text and visuals to only the most relevant information for easy comprehension.
- Use High-Quality Visuals:
Ensure visuals are clear, relevant, and complement your message.
- Guide the Viewer:
Organize information logically with lines, boxes, arrows, and numbers to lead the viewer’s eye.
6. Spy on Competitors
Analyzing your competitors’ strategies can provide valuable insights for your own product listing optimization, including image design. Tools like Helium10 allow you to analyze their main images and identify what drives high CTRs.
Comparing your images with competitors’ can help you ensure yours are unique. This ensures your visuals stand out and capture potential customers’ attention, setting your product apart in a competitive market.
7. Keyword Integration
Keyword integration can also be applied to your Amazon product images. Include relevant keywords directly on the images to make them more discoverable.
You can also add keywords in the alt text of your images to improve SEO. This will increase your product’s visibility in search results and help improve click-through rates.
However, be careful not to include restricted words like “Quality Guaranteed”, “Best Selling”, or similar phrases, as they can lead to listing issues.
8. Use Professional-Looking Images
Your product images don’t have to be shot by professional photographers, especially if you’re working with a limited budget. However, it’s essential to use high-quality images with good lighting and sharp focus to ensure your product is presented well.
Make sure your image is sized correctly—aim for at least 2000px by 2000px. This ensures the image remains clear and detailed, even when zoomed in.
Professional-looking images are not just about the technical aspects; they should also be visually appealing. Clear, high-resolution images that highlight the product’s key features will catch potential customers’ attention and make them more likely to click on your listing.
9. Include a Tack Label
An effective image optimization strategy is adding a tack label to your product image to highlight key details like your product’s USP, quantity, flavor, or features. Including relevant keywords in the label can also improve search visibility.
However, it’s essential to keep the label subtle—it should not distract from the product itself. The primary focus should always be on the product, so ensure the label enhances, rather than overwhelms, the image.
Be sure to follow Amazon’s guidelines when incorporating any labels into your images. Experiment with different types of labels and track their impact on your CTR.
10. Consider Demographics
Tailoring your product images to resonate with your target audience’s age group and interests can significantly impact engagement. For example, if your target audience is parents, showcasing images of children interacting with the product can create an immediate connection and drive clicks.
This approach helps your product stand out on the search page. As an example, check the video guide below where a children’s journal got triple the CTR by tailoring the product to the right audience.
11. Color Theory/Color Psychology
Using complementary colors in your product images can create a visually appealing composition that draws attention. Colors that naturally pair well together can enhance the overall aesthetic and make your product stand out.
Additionally, color psychology plays a crucial role in influencing consumer perceptions. For instance, warm colors like red, orange, and yellow are often associated with energy and action, making them ideal for products geared toward active users.
On the other hand, cool tones such as blue and green are frequently linked with calmness and health, making them a perfect match for products like supplements. By choosing colors that align with your product’s purpose and target audience, you can enhance its appeal and foster a deeper connection with potential buyers.
12. Perform A/B Testing
A/B testing is a valuable tool for understanding which product image resonates best with your audience. By using platforms like PickFu or Amazon Experiments, you can test different variations of product images to see which performs better.
- PickFu:
PickFu allows you to compare different image variations and get feedback from a random sample of consumers. By asking questions like, “Which product would you rather buy?” you can gather actionable insights on which image captures attention and drives interest. - Amazon Experiments:
Amazon’s A/B testing tool lets you run image tests directly within your product listing. This helps identify which images boost CTR and conversions, ensuring you optimize your product visuals for maximum impact.
Optimize Your Amazon Image to Boost Your Sales
Amazon product image optimization is key to standing out in a crowded marketplace. By implementing these 12 hacks, you can boost your click-through rates, drive higher conversions, and create a more compelling shopping experience for your customers.
Remember, your images are often the first thing customers see, so make sure they reflect the quality and value of your product. With the right strategies, you’ll be well on your way to increasing sales and growing your business.
Need help improving your product images for your Amazon listings? Our Amazon agency is here to help. We have a team of experts that specializes in making your product images better, so your listings stand out and get noticed.
