Amazon Solution Provider Portal
What Is the Amazon Solution Provider Portal (SPP)?
The Amazon Solution Provider Portal is Amazon’s new way of managing who gets access to your Seller Central account. It replaces old, risky secondary user setups with verified, limited-access permissions—meaning only approved agencies, consultants, and tools can work on your account. With SPP, you stay in control, and your data stays safe.
Why the Amazon Solution Provider Portal Matters to Sellers
Why the Amazon Solution Provider Portal Matters to Sellers
Stops unauthorized access
Only registered providers can request access, and you have to approve it first. No more surprise logins.
Puts you in control
You decide who gets access, what level they get, and when it ends.
Improves account security
No more blanket admin permissions, SPP forces a “least privilege” approach, limiting risk.
Protects your business data
Agencies must comply with Amazon’s stricter data handling rules under SPP.
Prepares you for the SP-API shift
Amazon is cutting off outdated access methods by August 31, 2025, SPP is the only way forward.
The bottom line? If your agency or tool provider isn’t registered in the Amazon Solution Provider Portal or can’t clearly explain how they use it. It’s time to ask better questions or find a better partner. My Amazon Guy is Amazon SPP-certified and fully equipped to manage access the right way, securely, transparently, and in full compliance with Amazon’s policies.
Watch our Amazon Solution Provider Portal
Key Points to learn:
Amazon now requires all third-party service providers to use the Solution Provider Portal (SPP) to access Seller Central starting April 10, 2024.
Freelancers and agencies must restructure their operations, facing stricter compliance and potential account deactivations.
