How to Create a Vanity URL for an Amazon Brand Storefront

Steven Pope

Vanity URL for Amazon Brand Storefront

More often than not, when you create a storefront, Amazon will not give you the Vanity URL. A vanity URL contains the name of the brand in it like https://www.amazon.com/SecureItTactical for example.

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In the below screenshot, Secure It Tactical’s vanity URL has not been updated after they published their storefront.

Creating a Vanity Url

Steps:

  1. Navigate to the top-right hand corner in chosen seller central account and click on “Help”.
Creating a Vanity Url Help
  1. This will bring a side panel out. Navigate to the bottom of the side panel and click on “Contact Us”.
Creating a Vanity Url Contact Us
  1. Once the contact page has loaded, click on “Advertising and Stores.”
Creating a Vanity Url Advertising and Stores
  1. Click on Stores > Basic Setting > Store Builder
  1. Fill out the “Contact Reason” and the description. You can copy what is in the description below. It works every time.
  1. Add an attachment if you’d like.
Creating a Vanity Url Steps Store Builder Ticket
After this, Amazon should reply, changing the Vanity URL.
Creating a Vanity How to File a Ticket

Look below for an example!

Creating a Vanity Result of Ticket Brand Store Page

Follow our Full Service Amazon Agency for more tips. If you’re interested in asking Amazon Experts for help, our Amazon Agency is ready to serve you.

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Steven Pope, Founder

Hi I’m Steven, founder of My Amazon Guy, a 500+ person Amazon Seller Central agency out of Atlanta, GA. We growth hack ecommerce and marketplaces through PPC, SEO, design, and catalog management.

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