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Amazon Vine – High Quality Product Reviews

Seller Central has a review incentive program called Amazon Vine. This program employs a hand-picked group of reviewers through Amazon’s platform to review new products. Please note that Amazon Vine reviewers have NOT already bought the product. The product can be ordered by a group of pre-selected reviewers (Vine Voices) who give an honest review on the product. They will receive a free product in exchange for the review.  This program is very exclusive, and is only available to sellers who meet certain criteria. Sellers that have new brands with limited number of reviews, that have a trademark and Brand Registry with Amazon, that are looking for a boost in their products visibility can benefit greatly from this program.

Benefits of Enrolling in Amazon Vine

  • Increased product reviews.
  • High quality reviews.
  • Trusted reviews – the reviews are unbiased, un-manipulated, and buyers will be able to trust the review, which will increase sales.
  • Increased awareness of slow sellers or new products.
  • Increased sales

Product Requirements for Enrollment in Amazon Vine

  • Be brand registered in Amazon Brand Registry.
  • Have fewer than 30 reviews on the product detail page.
  • Have a buyable FBA offer in β€˜New’ condition.
  • Not be an adult product.
  • Have already launched at the time of enrollment.
  • Have available inventory.
  • Have an image and a description
  •  Source  

Product Restrictions for the Amazon Vine Program

In addition to the restrictions already in place for listings on Amazon which can be found here. Amazon also has the following product restrictions for the Vine Program.

  • Require us to bundle multiple products for delivery/review.
  • Require reviewers to separately order another product in order to conduct a review; accessories for widely-owned products are permitted (for example, cases for popular mobile phones can be enrolled) but you should not enroll an ink cartridge that requires a specific printer, or a replacement battery that only works in a particular camera.
  • Do not correspond to the exact product listed on the FBA offer.
  •    Source

What Kind of Reviews will My Business Receive through Amazon Vine?

Amazon Vine uses high quality reviewers to post unbiased, honest, opinion. Amazon does not guarantee positive reviews, and will not remove the review unless it violates their Terms and Conditions. Furthermore, it is against Amazon Terms and Conditions to contact a Vine reviewer about a review left.

How Many Reviews can an ASIN Receive through Amazon Vine?

Each product can receive up to 30 reviews per ASIN – with the exception being 30 reviews is the maximum amount of reviews any ASIN can receive in the program. If your product already has 25 reviews for example, the maximum number it can receive through Amazon Vine is 5 reviews. However, if your product has 0 reviews the maximum number it can receive through Amazon Vine is 30 reviews.

How Many ASINs can Participate in Amazon Vine?

Amazon limits the number of ASINs that can be active at one time to five.

Are Amazon Voices Members Required to Leave a Review if they Order your Product?

No, Amazon Voices members are not required to leave a review once they receive the product. However, Amazon audits its pool of reviewers to ensure that only the most active reviewers are on the platform.

What is The Cost of Amazon Vine?

The cost of Amazon Vine is not clearly defined by Amazon at this time. Amazon does indicate that there will be a fee to the account, once a review is left. Amazon does not give further information regarding their fees.

How does my Business Enroll a Product in Amazon Vine?

  1. Logon to the Seller Central Main page.
  2. Move your cursor to the Advertising Tab.
  3.  Click Vine.

amazon vine seller central

4. Next you will go to your Vine Dashboard. To start enrollment you will enter the ASIN that you wish to enroll into the text bar.

5. Furthermore, once the ASIN is enrolled, the progress of the ASIN can be tracked through the enrollment details page and the user can get to the enrollment details page by clicking Details next to the ASIN being inquired about.

User Permissions for Amazon Vine

  1. Not being able to access the Vine Functionality. If not able to access the Vine Dashboard through Seller Central, check your permissions.  You can do so by going to the seller central main page, and going to your settings and then user permissions.

amazon vine

2. Next scroll down to the Advertising Section of your permissions, and modify the permissions for Vine, next modify the permissions for the account, and when the new permissions are selected, click continue and this will save the settings.

More Assistance:

  1. For identifying errors or managing products please refer to your Vine Dashboard. Please see above for instructions on how to access your dashboard.
  2. Vine Errors Seller Help Page
  3. Amazon Vine Help Page for Buyers
  4. Amazon Seller Support will assist with Vine related issues.

Want traffic conversion tips?

I was fortunate to be part of MAG's first batch of its Advertising Internship Program. The timing was perfect for me as I was looking for an opportunity to learn more about Amazon PPC and at the same time to have hands-on training to work on accounts.Β Β 


When I started my internship, I listed down the things I wanted to learn. And I am happy to say that I've ticked all the boxes! My most favorite was "Optimization Using Bulk Files”. Bulk files and I, we did not get along at first, it was so scary seeing all those data! But I had a great mentor who guided me along the way. He patiently taught me step by step on how to process the data. He was very enthusiastic in answering all of my questions. He supported me until I gained the confidence in uploading my first, second, third (and so on) bulk uploads.Β 


The biggest advantage in working with MAG (and I must say one thing that I always look forward to every week) is its Weekly Ads Training. Every week, we discuss various topics about PPC. Interns/Ads Specialists/Ads Managers, we all share knowledge, information, and updates about PPC. During our discussions, we exchange ideas and feedback. It became an avenue not just to learn a skill, but also to clear any vague or ambiguous PPC topics.Β 


For me, the biggest disadvantage is the work schedule. As an Intern, I have to follow EST timing. The time difference from my location was only 8 hours, but being a morning person, I really struggled to keep myself awake. But if you are a night owl, then this will not be a problem for you.


So if you are considering joining the MAG Advertising Internship Program, my advice to you is to take action - APPLY NOW! The knowledge that you will gain and the skill that you will develop from this program will be invaluable. And who knows? From being an Intern, you might be the next one to be promoted as Jr. Ads Specialist!Β 

Maria Victoria Piedad